ELAINE.W.MATHANGANI
P.O BOX 46026 - 00100
NAIROBI, KENYA-
EDUCATION
MBA in Business Administration & Marketing. Roseman University of Health Sciences.
Las Vegas, Nevada. August 2007- June 2009.
Bachelor of Arts in Communication. Salem College. Winston Salem, North Carolina. January 2003May 2006.
State House Girls High School. Nairobi, Kenya. January 1996- December 2000.
SPECIALITIES
Marketing Communications, Brand Management, Advertising Campaign Management, Digital Advertising,
Social Media Marketing, Market Strategy & Research, Public Relations, Event Management, Sales and
Business Development.
PROFESSIONAL EXPERIENCE
MARKETING PROJECT CONSULTANT
SIRONKA LIMITED
AUG 2017- PRESENT
Ensuring that all projects are delivered on time, within scope and within budget.
Measure project performance using appropriate systems, tools and techniques.
Manage relationships with clients and stakeholders.
Acquire new customers and sell additional products or services to existing ones.
Researching organizations and individuals online (especially on social media) to identify new leads
and potential new markets.
HEAD OF MARKETING
HASS CONSULT REAL ESTATE AGENCY
AUG 2016 – MAY 2017
Specialized in marketing communications, promotional activities, digital advertising selected to
the brand and marketing strategy of the company.
Implemented and launched strategic and targeted promotional campaigns in a ten month period
that increased sales revenues for the company.
Prepared and presented client proposals and budgets for quarterly marketing campaigns.
Performed market research, analysis and reporting to assess overall impact of business
opportunities.
Managed website production, paid media digital advertising, creative social media campaigns and
SEO for our real estate developer clients.
Oversaw design, production and distribution of print materials such as brochures, billboards,
signage and press adverts.
MARKETING & COMMUNICATIONS CONSULTANT
ARGON TELECOMS
MAR 2015 - AUG 2016
Developed the company’s marketing communications, marketing strategies and public relation
activities related to launch of the startup company.
Implemented the company’s image and position within the marketplace and general public.
Successfully created the editorial direction, design, production of all advertising campaigns to the
public.
Co-ordinated the appearance of all company’s print and promotional materials with all
departments to develop a voice for the brand across multiple channels and media.
HEAD OF MARKETING
CHEKI KENYA LIMITED
SEP 2011- MAR 2015
Successfully launched Kenya’s first online car classified website Cheki Kenya into
the Kenyan marketplace.
Successfully lead and implemented marketing campaigns that significantly increased brand
awareness of the organization.
Handled all marketing and advertising budgets within each marketing campaign period.
Developed innovative promotions to drive brand and product awareness and interest. Consumer
awareness increased by 80% in a year period.
Established the organization’s first outdoor advertising campaign that increased brand awareness
in the country, heightened awareness among Kenyan car dealers which lead to high percentage
growth in sales.
Successfully established Cheki Kenya’s outdoor branding in Nigeria, Ghana, Uganda and
Tanzania.
Played a key role in monitoring our brand presence online which included SEO, paid media
advertising, blogs, creative social media campaigns and Google Analytics.
Analyzed and reported research results to management on a weekly, monthly and quarterly
basis.
Clearly expressed ideas, results and recommendations, both orally and in writing to peers
and management.
BRAND MANAGER
SMART TV PAY TV CHANNEL SERVICE
JUN 2011- AUG 2011
Worked closely with the marketing manager to develop marketing campaigns for the brand
across the country.
Researched audience markets, monitored market trends and identified potential markets in
which to invest.
ADJUNCT LECTURER
KEMU UNIVERSITY
APR 2011 – AUG 2011
Lectured an introductory management class in Principles and Practices in
Management.
