Elaine

ELAINE RODRIGUEZ • content & community manager • social media strategist • EDUCATION Texas State University • BA in Mass Communication • Emphasis in Electronic Media EXPERIENCE 2021 - AMD (Advanced Micro Devices) present Social Media and Community Manager As the community manager for AMD's Ryzen PC commercial, consumer, and gaming products, I own the best practices for building and executing audience-first social media campaigns working directly with social team members, internal stakeholders, agency partners, influencer and employee advocacy initiatives to drive positive results across the business. I develop and optimize AMD social media platform strategies (paid & organic) with clear goals and KPIs, provide analysis, optimize execution, and propose additional areas of opportunity. I have strong skills in audience-first strategic thinking, communication, partner relations, attention to detail, being a self-starter, and thriving in collaborative environments. I continuously seek opportunities that drive success for the business that are outside my typical work. In late 2020, I developed, pitched, optimized, and launched our AMD Social Strategy for the upcoming year which was focused on delivering social-first content to drive engagement, brand awareness, and audience following. In 2021, I served the AMD social team as Interim Scrum Master for Agile Marketing workflow adoptions and stakeholder relations for incoming work requests. In 2022, I put forward my passion and skills for CX management to develop AMD’s first Customer Service program for AMD social media pages. This included building, optimizing, establishing workflows and adopting best practices. In 2023, I'm focusing on improving our relationships and collaboration with B2B and B2c global partners. 2018 - Austin Community College 2021 Social Media Manager Coordinate, write, create, and manage monthly and yearly content calendars that align with campaigns across ACC District social media pages. I was a critical role on the Crisis and Emergency Management team, working quickly and effectively in high-stress situations to ensure social messaging is accurate for our students. I managed the Social Ambassadors Group and Intern teams. Provided high focus analytics with KPIs to deliver feedback and guidance to maximize goals. - Margin Walker Presents C3 Nami Social Media Marketer Social Media Account Manager I strategized and & created various I worked alongside our CEO to manage and audience-first content for social media, e- optimize client's social media presence, news letters, and marketing materials for content, engagement, and messaging that print and digital. achieved their short and long-term goals. I owned, developed, and managed social I developed and implemented highly-engaging strategies and campaigns across social creative plans, calendars, strategies, and platforms. content for social platforms. SKILLS Global Relations Attention to detail Community Management Project Management Content Management Systems Layout & Design Creative Thinking Agile Marketing Strategic Thinking Paid Social Customer Service Collaboration - •-• elainedanrod.wixsite.com/soyelaworks