Ela Sarkar

I’m Ela, a digital strategist who turns user behavior into measurable growth. Specializing in content experimentation, creator onboarding, and engagement-driven campaigns, I’ve spent over five years shaping how audiences interact with brands across WhatsApp, social platforms, and e-learning ecosystems.

At WOOP, I single-handedly launched WhatsApp marketing across 6 APAC countries (India, Indonesia, Malaysia, Philippines, Thailand, Vietnam), achieving a 16.29% CTR and 13.73% engagement uplift through A/B-tested messaging, reward-based creatives, and tone optimization. I converted 25,000 invalid leads into 4,000 valid ones by designing data-backed recovery workflows—proving content isn’t just creative, it’s strategic.

As Content Strategist at Zoutons, I optimized affiliate stores for US & UAE domains using Google Analytics, SERP analysis, and LSI keywords, driving 15–25% organic traffic growth. I’ve also managed Amazon & Walmart listings (Clownantics LLC), refining product copy and visuals to boost conversions during peak seasons.

My sweet spot? Experimentation + Insight.  

I design, run, and analyze content pilots—whether testing short-form formats, micro-learning series, or interactive Q&As—to maximize session time, retention, and repeat usage. I’ve onboarded and trained creators across borders, built shared calendars for collaboration, and documented playbooks that scale.

Tools I Master: 

• Content & AI: ChatGPT, Grammarly, Canva  

• Analytics: Google Analytics, PointerPro, UberSuggest  

• Platforms: WhatsApp (Gupshup), Meta Ads, WordPress, Basecamp  

Fluent in English & Hindi, with a Comparative Literature MA from Jadavpur University, I craft narratives that educate, engage, and convert.  

Currently freelancing—open to content strategy, creator management, and growth experimentation roles. Let’s build something sticky.