Ekwerike Mary Toochukwu

EKWERIKE MARY TOOCHUKWU CRM & Automation Specialist | GoHighLevel Expert | Lead Generation & Customer Support Ibadan, Oyo State, Nigeria. PROFESSIONAL SUMMARY I help businesses capture, manage, and convert leads using well-structured CRM systems and smart automation. I specialize in GoHighLevel setup, workflow automation, lead generation, and customer support operations that improve response time and sales follow-up. With a background in sales execution and outbound lead generation, I understand both the technical and human side of converting prospects into customers. I design systems that reduce manual work, keep pipelines organized, and ensure no lead is left unattended. CORE SKILLS GoHighLevel CRM Setup & Management; Workflow & Automation (Email, SMS, WhatsApp); Lead Generation & Prospecting; Sales Pipelines & Appointment Booking; Zapier Integration; Cold Email Outreach (Lemlist); Cold Calling & Follow-ups; Customer Support & CRM Records Management; Reputation Management; Form & Funnel Setup; Omnichannel Communication PROFESSIONAL EXPERIENCE Sales Executive (Full-time) – Pcmoffson Nig. Ltd Feb 2024 – Feb 2026 | Ikorodu, Lagos, Nigeria (Hybrid) Generated targeted leads using Google Maps prospecting and built prospect lists for outbound campaigns. Executed cold email outreach using Lemlist and conducted cold calls to engage potential customers and book conversations. Managed lead records within the CRM, tracked outreach performance, and supported the sales pipeline from first contact through follow-up. Worked closely with the sales team to improve response rates, follow-up consistency, and lead-to-customer conversion. CRM & AUTOMATION PROJECT EXPERIENCE GoHighLevel CRM & Automation (Freelance / Personal Projects) Designed and built GoHighLevel CRM systems including pipelines, calendars, forms, and funnels. Set up automated workflows for lead capture, appointment reminders, review requests, and follow-up sequences across email, SMS, and WhatsApp. Integrated third-party tools using Zapier, managed contact segmentation, and optimized lead routing using conditional logic (If/Else). Built reputation management flows and customer nurture campaigns to improve engagement and retention. TOOLS & PLATFORMS GoHighLevel (GHL); Zapier; Lemlist; Google Maps (Lead Prospecting); WhatsApp Business; Email & SMS Marketing Tools; Basic Funnel & Landing Page Builders; CRM & Pipeline Systems WORK STYLE Detail-oriented, reliable, and proactive. Comfortable working with founders, sales teams, and support teams. Clear communication, fast response time, and ownership of tasks. Focused on building systems that are simple, scalable, and easy to maintain