EKATERINA SERBINA
Professional summary
• Experienced professional with 12 years’ experience in account
management
• Specialization in mobile commerce and sharing economy industry
• Exceptional relationship and network management skills
skype ID: eserbina-LinkedIn:
www.linkedin.com/in/
ekaterinaserbina
Experience in mobile commerce
• Generated mobile customer support service based on billing aggregation
company platform.
• Analysis and reform of customer service platform for mobile payment app
(m-wallet). Implementation of ticket system (JIRA). Increased successful
transaction rates by 150% in 2 weeks.
• Created strategies for monetization of mobile products.
• Obtained exclusive rights for sales and promotion of content granted by
mobile carriers and copyright-holders.
• Published industry specific content for mobile carriers (exclusive offers,
marketing strategy).
• Conducted first license transfer agreement in the Russian music industry,
including exclusive digital rights for online content sales.
• Market research, end-to-end service inquiry - Mobile While Lebel integration
(online/offline inquiry, compilation of commercial terms and documentation
for work with mobile aggregators in countries in SE Asia, Europe, and
Central Asia).
Client relations
• Oversaw commercial terms and conditions for Telecom Giants and clients
(SMS Traffic Aggregators | Russian and International Music, Video, Games
Publishers, Mobile Service Providers), geared toward increasing profits.
• Execution of contracts with telecom providers, copyright-holders and
content-providers on favorable terms, procuring exclusive rights.
• Development of mutually beneficial and sustainable relationships with clients.
Administration and project management
• Effective remote management of international team.
• Successful remote organization, execution, and volunteer coordination for a
festival in London.
• Created product concept design (Media Portal for M-Wallet App)
Executive experience
• Established a company in Indonesia; employee recruitment. Administrative
tasks.
• Restructuring of effective business procedures within a start-up.
• Successful administration for a mobile service provider.
• Successful management of a mini-hotel (The Mango Lodge; Bali, Indonesia).
Projects
• March, 2012 – present, Co-founder, The Mango Lodge; Bali, Indonesia /
www.mangolodge.com
• July - August, 2017 (remote work) , Manager of new business direction
development, AgavisMedia (Europe) / www.agavismedia.com
• March - November, 2017 (remote work), Festival coordinator | Project
manager, “Pushkin in Britain”; London, UK /www.pushkininbritain.com
• February - December, 2016, Project manager | Business consultant, Golden
Light (Ltd.); Bali, Indonesia
• November, 2014 - June, 2015, Product development manager, EasyPay
Indonesia (PT); Jakarta, Indonesia / www.easypay.co.id Electronic payment
system | Mobile wallet.
• October, 2010 - July, 2011, Director general, ICE Pro. (Ltd.); Moscow,
Russia. Mobile Service Provider (VAS)
• September, 2009 - June, 2010, Director general, Nikita/Solvo Media Group
(JSC); Москва, Россия. Mobile Service Provider (VAS)
• September, 2008 - September 2009, Director, department of partnership
programs, IncoreMedia (Ltd.); Moscow, Russia. СМС Агрегатор | Mobile
Service Provider
• Июль, 2007 - Сентябрь, 2008, Руководитель отдела по работе с
правообладателями, IncoreMedia (Ltd.); Moscow, Russia. СМС Агрегатор
| Mobile Service Provider
• March, 2006 - June, 2007, Lead account manager (Music Content), Nikita
Mobile Group; Moscow, Russia. Mobile Service Provider
• April – December, 2005, Manager of copyright-holder relations, Jam
Publishing House; Moscow, Russia. Internet Portal | Music Label
Education
The (Nikolay Chernyshevski) State University of Saratov, Sociology Faculty,
Journalism Specialisation — Master Degree, 2005.
Skills and additional information
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Ability to lead negotiations and resolve conflicts effectively
Easily establishes personal contacts and builds relations with clients.
Efficiency in decision making and tank management. Takes Initiative.
Exceptional project work skills in teams and individually
Ambitious, optimistic, works well under pressure, energetic, adaptable
Confident Task Management Programs User (Jira, Trello, Wrike, Time Doctor,
Motive), MS Office and MAC user, Excel, Google Doc, etc.
• Project Management Professional course (PMP), Udemy.
• Agile Project Manager - Scrum Muster course (PSM), Udemy.
• Languages: native Russian, fluent English, basic Bahasa Indonesia.
