Ei Ei Mon
Business Development,Marketing
Communication and Event Specialist
Contact
Summary
Phone
With seven years of experience in marketing communication, I have a
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proven track record of developing and executing successful campaigns,
events, and business development strategies. One of my recent
Email
achievements includes spearheading THE LSR SHOW VOL 4, a sold-out
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event that achieved over 40% profit. Another project I take great pride
Address
Bangkok, Thailand
in is the U=U campaign, designed to educate the public on preventing
HIV transmission. One element of this campaign was the short film
“Dear Diary,” which achieved 1 million views after its launch. My
unwavering commitment is to leveraging my expertise to develop the
best strategies and deliver exceptional results.
Education
Bachelor of Law (LLB)
2013 - 2018
Dagon University
Key Experiences
Integrated Marketing Communication: Specialize in developing
communication plans that resonate strongly with brands, individual
artists, or events, ensuring strategies that engage audiences
effectively and lead to successful execution.
Business Development: Specialize in identifying and seizing new
Skills
Marketing Communication
business opportunities, and results across three organizations.
Partnership Management: Excel in maintaining strong partnerships
by understanding partners’ needs and skillfully negotiating
agreements to achieve mutual success.
Strategic Planning
Leadership: Empower teams to exceed goals with a focus on
Business Development
mentorship and strategic guidance, align with organizational vision,
and make informed decisions for sustainable growth.
Leadership & Team Motivation
Event Management: Excel in orchestrating flawless events from
Event Management
initial concept to final execution, ensuring memorable experiences,
Campaign Strategy Planning
and delivering engaging content that matches the target audience,
and successfully managed three events.
Partnership Managemennt
Artist Management
Budget Management
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Work Experiences
Head of Business
May 2023 - Mar 2024 (Part Time)
Team99 Production
Project Management: Oversee project management from initiation to completion, ensuring seamless coordination
between the creative and operation teams.
Client Engagement: Conduct pitching sessions, meetings, and networking to secure new projects and maintain strong
client relationships.
Revenue Growth: Implement strategic initiatives that have successfully increased company revenue by 31%, enabling
expansion of operations.
Leadership: Contribute to the overall management team, driving growth and operational excellence.
Account Director
Aug 2021 - Mar 2023 (Full Time)
B360 Marketing Consulting Firm
Team Leadership: Lead and inspire team members to achieve client satisfaction and operational excellence. Direct all
account activities, ensuring alignment with strategic goals and maintaining high standards of client service. Guiding five
team members to effectively leverage their skills for their career development is a rewarding responsibility.
Business Development: Contribute to new business pitches, participate in brainstorms and ideation sessions, and
prepare new business proposals and RFP responses. Successfully launched projects for SME businesses and established
strong brands such as Grand Royal Group, FDB Bank, and U=U.
Strategic Planning and Execution: Develop clear engagement strategies and oversee the implementation of
comprehensive marketing plans. Monitor campaign performance metrics, analyze data, and adjust strategies as needed
to optimize performance and achieve client objectives.
Client Strategy: Build and nurture strong client relationships, serving as the primary point of contact for key accounts.
Collaborate closely with clients to understand their business goals and challenges, developing tailored engagement
strategies and comprehensive plans.
Digital Marketing Manager
Sep 2020 - Jul 2021 (Full Time)
Huawei Consumer Business Group
Strategic Marketing: Develop and execute comprehensive marketing strategies and social media campaigns aligned with
business objectives.
Campaign Strategy: Develop campaign strategies that effectively engage with the target audience in line with the
product's objectives. The campaign launched with a viral TikTok Dance challenge, which quickly gained momentum,
garnering enthusiastic participation from TikTok users with over one thousand participants, which was a good number
for the early TikTok era.
Budget Management: Oversee campaign budgets, ensuring efficient allocation and utilization of resources.
Agency Coordination: Collaborate with partner agencies to execute integrated marketing campaigns across multiple
regions. Manage relationships, negotiate contracts, and ensure seamless project execution to meet campaign goals.
Marketing Specialist
Jan 2020 - Sep 2020 (Full Time)
Social Media Management: Strategize, manage, and optimize platforms to enhance brand visibility and engagement.
Develop tailored content strategies, aligned with the product’s objectives and collaborate cross-functionally to maintain
consistent brand messaging across all channels.
KOL Management: Identify suitable influencers, negotiate contracts, and integrate them into campaigns to enhance
brand visibility and engagement. Monitor performance metrics to ensure campaign effectiveness, while maintaining
ethical compliance and fostering long-term partnerships for sustained brand advocacy.
Public Relations: Cultivate relationships with media outlets to secure coverage that enhances brand reputation and
visibility. Execute press campaigns, coordinate interviews and press releases, and monitor media responses to maintain
positive public perception and support the brand objectives.
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Work Experiences
Senior Account Executive
Aug 2018 - Jan 2020 (Full Time)
nexlabs
Client Management: Serve as the primary liaison between clients and the internal team, ensuring clear communication
and alignment of objectives.
Project Execution: Plan, coordinate, and execute both online and offline campaigns, consistently delivering projects on
time and within budget.
Social Media Engagement: Manage brand social platforms to foster engagement, growth, and alignment with campaign
strategies.
Campaign Support: Assist in comprehensive campaign planning and execution, contributing to the achievement of client
objectives and project success.
Account Executive
Aug 2017 - Jul 2018 (Full Time)
TODAY Ogilvy
Support account lead in developing content and campaigns for clients.
Act as the primary contact for daily client communications, ensuring prompt and effective responses.
Responsible for reporting on retainer/campaign performance and overseeing execution to meet client objectives.
Develop foundation skills in client management, project management, and social media strategy.
Freelance Projects
Event Manager (2023 - 2024)
Event Planning and Management: Orchestrated seamless events from conception to execution, encompassing budget
management, venue selection, vendor coordination, logistics, and attendee satisfaction.
Artist Management: Successfully managed artist relations, ensuring smooth collaboration, scheduling, and performance
execution, resulting in memorable and engaging experiences for audiences.
Vendor Management: Strategically coordinated vendors to deliver high-quality services and products, optimizing
resources and timelines while maintaining cost efficiency.
Achievements: Successfully orchestrated and managed three highly acclaimed EDM events in Myanmar: The LSR Show
VOL 3, The LSR Show 4, and Monochrome Chapter II, all of which achieved sold-out status and garnered significant
attention within the local community while delivering substantial revenue.
Talent Manager (2023 onwards)
Talent Management: Develop a strategy for the career development and representation of the artist. Responsibilities
include negotiating contracts, scheduling appearances and performances, managing promotional activities, fostering
industry relationships, and ensuring the overall well-being and professional growth of the talent.
Achievements: Successfully launched two music videos which achieved 1M views within one week.
Marketing Manager (2023 onwards)
Strategic Partnerships: Identifying and negotiating partnerships with sponsors, brands, and stakeholders to enhance
team visibility and secure financial support for tournaments, events, and player development.
Marketing Campaigns: Developing and executing innovative marketing campaigns tailored to engage fans, promote
team events, and attract new audiences. This involves leveraging digital marketing channels, social media platforms, and
community engagement strategies specific to esports enthusiasts.
Achievements: Successfully closed the deal with sponsor partnership with global mobile brand (INFINIX).
End of Resume
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