Efosa Henry Idemudia

IDEMUDIA EFOSA HENRY Social Media Manager | Digital Strategist | Content Producer | Videographer | Graphics Designer PROFESSIONAL SUMMARY Revenue-Driven Social Media Strategist with over 3 years of experience managing global brands, non-profits, and commercial entities. Expert in Full-Stack Content Production (Video Editing, Graphic Design, Copywriting) and Performance Marketing (Paid Ads, SEO). Proven track record of scaling digital communities to 10,000+ followers, improving Ad ROI by 25%, and managing cross-continental remote teams. Certified in Influencer Marketing and Advanced Social Media Strategy. CORE COMPETENCIES & TECHNICAL STACK Strategy & Growth: Campaign Management, Influencer Marketing, Crisis Communication, Community Building, Competitor Analysis. Content Production: Video Editing (Premiere/CapCut), Photography, Graphic Design, UI/UX Principles, Storytelling. Performance Marketing: Facebook/Google Ads Manager, SEO & Blogging, Lead Generation, Funnel Optimization, ROI Analysis. Tools: Google Analytics, CRM Systems, Hootsuite, Canva, Adobe Creative Cloud. PROFESSIONAL EXPERIENCE SPIRIT AND LIFE FAMILY BIBLE CHURCH (SLFBC GLOBAL) | Abuja & Global Operations Social Media Manager (Global Lead) | 2022 – 2025 Spearheaded the comprehensive digital strategy for an international organization, establishing it as a global digital brand with 10,000+ engaged followers. 1. Global Brand Strategy: Orchestrated the digital presence across Nigeria, UK, and the Diaspora, aligning messaging with executive leadership to ensure 100% brand consistency. 2. Content Production at Scale: Produced and published 2,279+ high-quality assets (Video, Graphics, Copy) over 3 years, maintaining a high-frequency schedule of 2+ daily posts. 3. Event Marketing: Managed promotional campaigns for 12+ major international conferences annually, utilizing countdowns, live coverage, and visual storytelling to drive attendance. 4. Community Growth: Grew the Instagram community to 10,000+ followers through organic engagement strategies and strategic partnerships with 63 key leadership accounts. 5. Digital Ecosystem Integration: Integrated social media efforts with the broader digital ecosystem, including website content, GOGO Radio streaming, and sermon archives. ROLINE CONSULT | Nigeria Social Media Specialist | 2021 - 2022 Focused on high-impact performance marketing and brand awareness campaigns to drive direct business results. 1. Paid Ad Optimization: Led paid advertising campaigns across Facebook and Google Ads, optimizing ad spend to achieve a 25% improvement in ROI. 2. Lead Generation: Launched a viral brand-awareness campaign on TikTok and Instagram that boosted online presence and increased new driver sign-ups by 40%. 3. Market Intelligence: Conducted deep competitive analysis to adjust strategies, ensuring the brand remained ahead of consumer behavior trends. 4. Customer Experience Loop: Implemented a direct engagement strategy to highlight customer success stories, turning riders and drivers into brand advocates MARTHA MUSIC BRAND | USA (Remote) Social Media Manager | 2020 – 2021 Managed brand visibility and fan engagement for a US-based music brand. 1. Influencer & UGC Strategy: Launched a "User-Generated Content" strategy, encouraging fans to create art and dance videos, significantly increasing organic reach. 2. Community Architecture: Built a system to track, curate, and feature high-quality fan content that aligned with the brand's visual identity. NOBLE AND CLAIRE (N&C) FOODS | Nigeria Social Media Analyst | 2019 – 2020 1. Trend Jacking: Monitored viral food trends to adapt brand messaging effectively. 2. Engagement: Boosted participation through interactive polls, contests, and Q&A sessions. DIGITSTEM | Remote Digital Sales & Customer Success Lead | Aug 2018 – Dec 2019 Leveraged social selling techniques to drive revenue and improve customer retention. 1. Sales Funnel Optimization: Managed lead generation and nurturing processes, utilizing CRM tools to track conversions and improve sales close rates. 2. Customer Advocacy: Educated potential leads on product benefits and resolved inquiries, ensuring high customer satisfaction. CERTIFICATIONS & TRAINING 1. Strategic Marketing: - Advanced Social Media Marketing Management - Social Media Strategist - Facebook Certified Community Manager - Influencer Marketing - Marketing Through the Internet and Social Media 2. Content & Design: - Video Editing & Photography - Graphics Design & Introduction to UI/UX - Art of Creative Writing & Storytelling - Copywriting & Content Writing 3. Platform Mastery: - Facebook Marketing: Reveal The Power of Promoted Posts - Instagram, Twitter, YouTube, & Pinterest Marketing EDUCATION B.Sc. (Hons) Science Laboratory Delta State University, Abraka, Nigeria