Effiong Samuel

SAMUEL EFFIONG E-commerce Specialist/ Digital Marketing Abuja, Nigeria | - |-| linkedin.com/in/samieofficial Professional Summary AI Generative Marketing and automation specialist with over 3 years of experience in managing Campaigns for e-commerce and service brands across Africa and Europe like BabyshopNG, key contributor to Nedsika’s backend operations, and generating lead for coaches like Mrs. Chinonye Anodere. My expertise includes but not limited to Meta ads, SEO, Social media Marketing, CRM, Automation and Customer Retention Campaigns. Proven ability to improve sales performance, customer experience, and operational efficiency for online businesses. Core Skills  Shopify, WooCommerce, Amazon Seller Central  Klaviyo Email Marketing & Automation  Product Listing & Optimization (SEO, Images, Variants)  Order Fulfillment & Inventory Management  Customer Support (Email, Chat, WhatsApp)  Facebook/Instagram Ads, Google Ads  Automation: n8n, Zapier  Canva, Google Analytics, Meta Ads Manager  Website Management: WordPress, cPanel, Hosting  GoHighLevel  Hubspot Professional Experience Store Manager – Babyshop Nigeria Remote | Mar 2023 – Present  Built and managed a WooCommerce-based e-commerce store.  Created over 50 optimized product listings with SEO-friendly descriptions, high-quality images, and variants.  Handled inventory tracking, supplier coordination, and end-to-end order fulfillment.  Provided timely customer support via WhatsApp and email and chatbot integration, maintaining a 95% satisfaction rate.  Managed Facebook Ads campaigns resulting in ₦M–₦5M monthly profits. E-commerce Operations Assistant – GlowaCare Remote | Feb 2024 – Present  Uploaded and optimized product listings on Shopify including sizes, variants, and descriptions.  Manage Meta Ads the generate 3x on ROAS  Responded to DMs and emails, increasing sales conversions and reducing abandoned carts.  Helped configure store policies, appointment bookings, and checkout experience.  Designed promotional visuals using Canva and monitored performance metrics. IT & Digital Media Executive – Nedsika Services Abuja, Nigeria | Jun 2025 – Contract  Led the design and security of company websites via cPanel and WordPress.  Executed digital marketing campaigns (Google Ads, SEO, content strategy).  Designed branded creatives and tracked analytics to optimize performance.  Managed and scheduled content across platforms for increased engagement. Lead Generation Specialist – ImpactXnetwork Remote | Jun 2024 – Present  Build and manage CRM system for ImpactXnetwork (Business and Life Coach Brand)  Manage Meta Ads and generate over 2,000 quality leads in 30 days.  Automate tasks that saved 40 hours of manual work. Education and Certifications • Udemy - E-commerce VA and Marketing Manager - 2025 • Google Career – Digital Marketing & E-commerce Certification - 2023 • B.Sc. Geology – Akwa Ibom State University, Nigeria - 2022 • Diploma – Computer Application - 2014 • Vice President – NYSC CDS Group, FRSC, Bauchi - 2023 • Corpers’ Liaison Officer – Jama’are, Bauchi - 2023 • Chief of Staff – NAPES, AKSU - 2020 Leadership Experience • Comfortable with Slack, Zoom, Google Workspace, time management, async collaboration