Edwin Ndumia

Edwin Ndumia Social Media Marketing Strategist About Me Contact-- Smart-trained and passionate, I am a well versed Social Media Marketing Strategist with four years of experience. Specializing in social media strategy and content creation & curation, I excel at crafting compelling campaigns that resonate with audiences and drive business objectives. With an analytical approach and creative mindset, I am dedicated to delivering measurable results and enhancing your brand's presence and growth journey. Nairobi, Kenya Education Bachelor of Media Technology and Digital Communications Jomo Kenyatta University of Agriculture and Technology 2021 - 2024 Skil l s Social Media Strategy Development Content Creation and Curation Work Experience Dec 2022– March 2024 Modulo Living Remote Social Media Marketing Strategist I developed and implemented comprehensive social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, resulting in a 70% increase in follower growth and engagement. I analyzed social media metrics and user behavior to optimize campaigns, leading to a 65% increase in conversions and a 70% reduction in customer acquisition cost. I collaborated with the content team to create compelling visuals, videos, and written content that align with brand voice and marketing goals. I managed paid social media advertising budgets of up to $2500, achieving a Audience Analysis and Targeting 60% average ROI on campaigns. Community Management I conducted regular competitor analysis and market research to identify trends, Paid Advertising opportunities, and threats, informing strategic adjustments. Analytics and Data Interpretation Oct/2021 - Nov/2022 Campaign Management & Viral Marketing RMS Social Media Coordinator Influencer Collaboration Crisis Management SEO & SEM Integration Brand Management I assisted in the execution of social media strategies and campaigns, contributing to a 40% growth in social media followers and engagement. I monitored and responded to audience interactions in real-time, ensuring a positive brand image and enhancing customer satisfaction. I created and scheduled content across social media platforms, maintaining a consistent posting schedule that increased brand visibility. La ng ua ge English Swahili Certifications HubSpot Social Media Marketing Strategy Certification - 2023 Google Social Media Marketing Certification - 2022 Facebook Blueprint Certification - 2021 Sprout Social Certification - 2021