Edwin Kaguri

KIDIAVAI EDWIN KAGURI Nairobi, Kenya • - •-Expert Content Writer and Editor Summary My most recent experience is as a full-time, freelance writer for numerous online businesses and clients. During my career, I have also been involved in marketing and sales, public relations, entertainment blogging and the writing of informative articles. My work with MSN Kenya, for which I wrote travel, entertainment, health, world news, and feature articles, and my experience with therichest.org are most pertinent to this application. As a result of working with these international brands, I have cultivated a highly adaptable style and exceptional organizational skills. Skills • Advertising copy • Brand copywriting, including tone of voice & language guidelines • Blogs, features, op-eds and articles • Digital, social media and website content • PR, including press releases and case studies • Printed materials (leaflets, brochures, catalogs, etc.) • Product descriptions • Copy-editing and proofreading Work experience 2015-03 - Present Freelance Copywriter Freelance copywriter helping small to medium sized businesses increase awareness, generate more leads and make more sales. Working both remotely and in-house, I write web copy, blog posts and articles, case studies, press releases, product descriptions, advertising copy, email copy and more. 2013-01 - 2016-09 Contributor Freelance I was a freelance contributor and my responsibilities included: Conducting lengthy research into the subject matter Produce rich, original content Executing the content to the exact specifications Clients I'd most like to name-drop:MSN, therichest.org, Vishasha, Undugu Society of Kenya, and Flamingo Writers. 2009-11 - 2011-07 Graphic Designer Nu Afriq Studios I was involved in designing posters, brochures & flyers, creating cover designs for music records, and designing & optimizing social media pages for clients. 2009-09 - 2012-04 Manager Kenya National Theatre I was responsible for general day-to-day management and PR and communications. I increased the turnover by fifty per cent in one year, developing new income streams including long-term relationships with other theatres, Film and TV companies and local community groups. I also led an overhaul of policies and procedures for the department, recruiting a team of fifteen new volunteers along with reducing unreturned stock by 75%. https://www.visualcv.com/9wnrm5xjpis/ Education 2008 - 2009 Diploma in Graphic Design African Lifelong Education Centre 2004 - 2007 B.A in International Relations United States International University - Africa https://www.visualcv.com/9wnrm5xjpis/