EDWIN IDOKO
7, Road C Temidire Street, Moniya, Ibadan-| -
LinkedIn: | https://www.linkedin.com/in/edwin-idoko-5a118969
PROFESSIONAL SUMMARY
Results-driven Digital Marketing Specialist with expertise in paid media,
email marketing, content strategy, and analytics. Passionate about
leveraging data-driven marketing strategies to enhance brand visibility,
drive engagement, and increase conversions. Skilled in Google Ads, Meta
Ads, email automation, and performance tracking to optimize marketing
efforts. Adept at collaborating with global teams and executing targeted
campaigns that generate measurable results.
CORE SKILLS & EXPERTISE
Paid Media Campaigns (Google Ads, Meta Ads)
Email Marketing & Automation (Mailchimp)
SEO & Content Strategy
Performance Analytics & Optimization (Google Analytics)
Social Media Management & Engagement
Brand Awareness & Lead Generation
Digital Marketing Strategy Development
PROFESSIONAL EXPERIENCE
Social Media Manager
Cubas International Nigeria Ltd. | 2023 – Present
Developed and executed data-driven social media strategies,
resulting in a 30% increase in brand engagement.
Managed paid ad campaigns on Google Ads and Meta, achieving a
20% improvement in conversion rates.
Created content calendars and scheduled posts, leading to a 40%
boost in audience interactions.
Designed engaging visual and video content, increased post reach
Customer Service & Digital Marketing Specialist
Orangevtu Telecomms, Nigeria | 2018 – Present
Managed and optimized social media pages, leading to a 60%
growth in audience engagement and a 45% increase in customer
inquiries.
Executed targeted digital marketing campaigns, contributing to a
30% rise in sales and a 50% boost in brand awareness.
Engaged with customers across platforms, ensuring a seamless
experience and a 20% increase in customer retention.
Tracked social media performance, adjusted content strategies, and
identified trending topics that resulted in a 25% higher reach.
Administrative Officer
Deeper Life High School, Ibadan | 2014 – 2022
Oversaw digital communication channels, enhancing the school’s
online engagement by 30%.
Supervised new employees and facilitated training in digital
technology integration, leading to a 20% improvement in
operational efficiency.
Coordinated administrative and marketing efforts, increasing the
school’s visibility and enrollment inquiries by 25%.
EDUCATION
B.Sc.(Ed) Physics | Benue State University, Makurdi | 2010
CERTIFICATIONS
Digital Marketing & Social Media Strategy | Training -2023
CCNA (Cisco Certified Network Associate) | Training -2013
Teachers Registration Council of Nigeria (TRCN) | 2021
TOOLS & TECHNOLOGIES
Meta Business Suite (Facebook & Instagram)
Twitter, LinkedIn, YouTube, TikTok Marketing
Google Ads, Facebook & Instagram Ads Manager
Email Marketing & Automation (Mailchimp)
ADDITIONAL INFORMATION
Strong written and verbal communication skills
Data-driven approach to marketing decisions
Passionate about digital trends and audience growth
Enthusiastic about continuous learning and
development
professional
