Ed Scott Harris
625 Wren Court, West Hempstead, New York 11552,--
15+ years as a Digital Marketing Freelancer with a great understanding of Social Media, Content Marketing, Wordpress development, customer engagement and brand awareness. The ability to drive sales gain and increase brand awareness. Result includes:
Drove a 300% increase in Web Traffic for clients and through integrated digital campaigns
Boost leads generation for current clients and by 140% primarily through Social media channels
Created great web content and copywriters that went viral, driving a huge amount of web traffic to sales offers
Skills
Digital Marketing Strategies
Google Analytics
Web Content Curator
Lead Generation
Link Building
SEO/SEM/CPA/PPC
Project Management (Web)
Keyword Market Research
Wordpress Development
Social Media Marketing
Social Media Management
Social Media Analytics
Community Management
Email Marketing
E-Commerce Websites
Basic Design Skills
Brand Awareness
Emerging Technologies
MS Office/Microsoft 10
WP Themes & Plugins
WP Site Optimization
Video Marketing
Customers Engagement
Copywriter/Ad Writer
Summary of Qualification
Experience in Digital Marketing Social Media Management, Content Curator, Wordpress Developer and Administration.
Development of marketing campaigns via Social Media, Web and Email (PPC, CPA. Affiliate, SEO/SEM, Newsletters).
Implement content strategy campaigns on social media channels (Youtube, Twitter, Facebook, Instagram, Pinterest).
Knowledge of Web Analytics tools (Google Analytics, and all social media channels analytics).
Ability to develop and create advertisement content for blog post and landing pages and email marketing ads.
Administrator Wordpress site perform with the installation, development, of Custom Themes, Plugins and the site's optimization of performance speed and security.
Professional Experiences - Contracting and Freelancing
Social Media Manager/Digital Marketer/Wordpress Developer - Web-Motions, New York, NY 3/2005 to Present
Digital Marketing (Affiliate Marketing)
Provide strategic and tactical guidance on company's website, email marketing campaigns and SEO/SEM strategies
Assistance in the developing of engaging, viral content to build company's website audience
Manage the content (video and photo) to be edited and placed on the company's website
Developed company's PPC and CPA advertisement campaigns on selected offers to generate leads and sales
Plan and execute all companies website's, SEO/SEM, for higher search ranking
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Responsibility for planning and budgetary control of all digital marketing
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Analyze and research different market trends
Employ qualitative marketing research techniques to help build brand awareness
Plan, execute, and measure experiments and conversion tests
Collaborate with clients to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end experience across multiple web channels
Instrument conversion points and optimize sale funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Social Media Manager (Facebook/Twitter/Instagram/Pinterest/YouTube) - Web-Motions, New York, NY 3/2005 to Present
Brand social media accounts reaching a global audience of over 7 million followers.
Provide weekly reports of social channel growth and engagement patterns
Monitor social media trends, competitor habits, and adopted relevant platform changes into strategy.
Collaborate with the clients to optimize monthly social media budget.
Strategically geo-targeted and boosted social posts for maximum ROI.
Wrote and edited on-brand copy for social media posts, product descriptions, and emails.
Produce and designed engaging original photos and videos for brand's social media channels.
Work alongside other social Media Managers to answer customers quickly and appropriately.
Scout, recruit, drafted contracts and negotiated rates for sponsored influencer.
Use a messaging social media app (WeChat/WhatsApp/LINE) for direct targeting with customers.
Wordpress Developer/Site Administrator
Architect, implement, and manage Wordpress websites, databases and core functions.
Convert websites into mobile web application to be place in the Android's play store.
Manage technical integration of e-commerce plugins with third party payment services. (WooCommerce, Stripe PayPal)
Monitor server and website uptime, domains, hosting, and databases to ensure site is performing at maximum capacity and security.
PHP and HTML development outside of WordPress for landing pages, email marketing systems (Aweber, Chimp Mail).
Responsible for server configuration and website's SEO/SEM website configuration.
Develop business Wordpress e-commerce, directory, blogs, tube video, membership., landing pages and HTML pages.
implement third party payment processing software.
Collaborate with clients to plan out website information architecture.
Administrator Wordpress website daily operation updated software, plugins, run back-ups and weekly performance reports.
Content Curators
Develop brand awareness web content to social media channels, blog post, email newsletters, products, static HTML and landing pages.
Provide web content to business websites. (blogs, affiliate marketing, e-commerce, membership, sale funnels, directories)
Optimize existing web content to maximize search engine visibility.
Write, edit, migrate and support social media content for over 1000+ e-commerce and affiliate products.
Produce marketing content for social media channels and business websites.
Initiate and automate web content updates, marketing and execution of special events
Developing, implementing, and overseeing SEO strategies for improving ranking of clients' websites
Applying best SEO practices for improving organic traffic and rate of conversions
Migration Specialist - Contractor Insight Global (Bank of America) Atlanta, GA 3/2015 to 12/2015
Used custom and commercially available tools to transfer the customers’ core data.
Worked with field engineers customers to meet overall migration expectations.
Performed translation for mapping, scrubbing, and consolidating data.
Documented changes to data (due to database structure incompatibilities) and notify the customer of these changes.
Performed testing and troubleshooting of customers’ data in Bank of America programs to verify that the data is populated correctly and the necessary customization have been made.
Created a program/migration tool that automatically migrates the customer's data from their existing format to Bank of America’s format.
Update the data conversion tools as new products are released and evaluate new technology to assist with more efficient, higher quality migration projects.
Created repeatable and single-use script tools (fixes and scripts) to support customers and the Bank of America application as Snap-ins and the Services department with data modifications.
Created documentation for tools modified and created.
Conducted training for other members of Bank of America t staff.
Communicated to members of Bank of America staff when new tools are available.
Coordinated the receipt of data in an Bank of America readable format from the customer.
Web Content Management, Digital Marketing, New York University, New York, New York
B.A. Business Administration, Norfolk State University, Norfolk, Virginia
Tools
Adobe Spark
Buffer
Facebook Audience Insights
Canva
IFTTT
Google Trends
Powtoon
HootSuite
Google Keyword Planner
Infogram
Later
Google Search Console
GIFMarker
Hubspot CRM
Yoast SEO/Total Cache
WeVideo
MOZ
Click Funnels/BuilderAll
Wave.video
SimilarWeb
AWeber/MailChimp
Ahrefs
Buzzsumo
Shopify/PayPal/Stripe
