I have 30 years of experience in television. At the production company Prod2 Audiovisual, I lead writers, producers, editors, graphic artists, cast members, and voice-over professionals. This is
the passion of my life: leading a creative team! I develop campaigns and am deeply involved in
the entire process—from the briefing to the delivery of the final audiovisual pieces.
At Globo International, I played an essential role in increasing soap opera sales by more than 33% through the trailers I edited. I created advertising campaigns for Globo Rio's Business Division with an average airing period of 4 months, producing films tailored to each campaign phase.
I boosted the sales of Globo-branded physical products sold online through promotional videos for Globo Marcas, and I developed corporate brand positioning and reinforcement videos for Globo Filmes.
With institutional campaigns for Unigranrio University, we contributed to a significant increase in student enrollment. I also led various promotional campaigns for Euro Colchões, significantly increasing the company’s sales.
I have a broad market vision and strong technical and artistic skills focused on developing TV programs and promotional products suited to target audiences.