Eduardo Badalotti

Eduardo Badalotti LinkedIn: http://www.linkedin.com/in/eduardo-badalotti | - Key Achievements____________________________________________________________________________________ ​ ​ • Full-Funnel Growth Strategy | Drove 10x eCommerce revenue growth by integrating paid media, CRO, and lifecycle automation • Data-Driven Acquisition & CRO | Led multi-channel campaigns using direct response principles to improve conversion rates, lead generation, and sales growth | Managed $1.5M+ in ad spend within two months, exceeding industry ROAS benchmarks • Growth Leadership | Directed cross-functional teams across media buying, analytics, CRO, and lifecycle marketing to drive customer acquisition, retention, and revenue growth Experience _______________________________________________________________________________________ ​ Paid Media Specialist States Media 10/2024 - Present • Scaled $1.5M+ in paid media investment, driving profitable customer acquisition through integrated funnel strategies and continuous optimization • Planned and optimized high-budget acquisition campaigns on Google Ads, aligned with performance KPIs and growth targets • Led collaboration across media buying, analytics, and creative teams to optimize marketing performance and audience acquisition​ Digital Marketer – Direct Response Petros Digital 07/2023 - 10/2024 • Executed and optimized acquisition campaigns across Google and Meta, improving conversion rates and reducing CPA through targeted audience segmentation • Created and tested conversion-focused ad creatives and landing pages, enhancing engagement and lead capture • Enhanced audience targeting strategies and creative optimizations to maximize campaign efficiency and acquisition results ​ eCommerce Marketing Manager Shopcao – Pet Store Chain 01/2022 - 07/2023 • Led integrated initiatives across paid media, email marketing, and CRO, achieving 10x revenue growth and scaling acquisition and retention efforts • Optimized ad spend allocation, social media and site conversion paths, boosting customer retention and lifetime value (LTV) • Expanded Instagram and email marketing channels, improving brand visibility and audience engagement ECommerce business Owner 02/2020 - 01/2022 • Built and scaled an eCommerce business, managing paid media and full-funnel customer acquisition strategies • Developed and executed full-funnel marketing strategies to drive consistent revenue growth and acquisition scalability • Gained hands-on expertise in CRO, lifecycle automation, and social media-led acquisition strategies Skills ____________________________________________________________________________________________ ​ ​ • Growth Marketing & Acquisition | Google Ads | Meta Ads | Funnel Optimization | Lead Generation | Paid Media Strategy | Conversion Copywriting • Data-Driven Optimization | CRO | A/B Testing | Funnel Analysis | Multi-Channel Attribution | Google Analytics | Marketing Automation | KPI Analysis • Automation & Leadership | Email Marketing | Klaviyo | Team Leadership | Project Management (Slack, Trello, ClickUp) | English (C1) | Spanish (B2) | Portuguese (Native)​ Certification ________________________________________________________________________________________ ​ Google Ads Search Google Ads Certifications 01/2022 - Current PROFESSIONAL SUMMARY__________________________________________________________________________​ ​ Strategic Digital Marketer specializing in growth, acquisition, and lifecycle optimization. Proven track record scaling brands through paid media, CRO, automation, and data-driven insights. Passionate about building integrated marketing systems that drive acquisition, conversion, and retention across the full funnel.