EDMUND S. UMBAO
WRITER
Hope Street, SGR Village, Catalunan Grande, Davao City, Philippines 8000
Phone: (- | Email:-Linkedin: https://www.linkedin.com/in/ed-umbao/
SUMMARY
With over a decade of writing experience, I’ve worked as a news writer, copywriter, and technical writer,
building a strong foundation in storytelling, research, and audience engagement. My journalism and
community organizing background has allowed me to develop clear, concise, and impactful communication
skills. I use these abilities to craft compelling narratives that inform, inspire, and connect with diverse
audiences.
SKILLS
Skilled Writer
Persuasive Communicator
Compelling Storyteller
Audience-Focused Writer
SEO Strategist
Collaborative Writer
Technical Content Creator
Leads Generation
Community Engagement and
Outreach
Google Docs (Spreadsheet, Docs
& Slides)
PROFESSIONAL EXPERIENCE
Part-time Copywriter, Outscraper Inc.
February 2024 - Present
Partnered with marketing and product teams to develop and implement a comprehensive
copywriting strategy, resulting in a substantial 41.7% increase in active users within six months,
exceeding initial growth targets.
Conducted an in-depth SEO analysis, identifying key areas for improvement and implementing
optimization strategies that drove a 32.5% increase in organic search traffic.
Part-time Writer, Targetron Inc.
January 2024 - Present
Developed and published 43 articles promoting Targetron’s directory, focusing on B2B lead
generation.
Crafted engaging content that contributed to 62.8% increase in active users after six months.
Part-time Writer, DataLoft LLC
May 2023 - March 2024
Developed and published articles, blogs, and social media posts promoting an application focusing
on Web3 and cryptocurrency.
Crafted engaging content that contributed to a 30.33% increase in active users after six months.
Community Organizer, LGU Bantayan
June 2019 - April 2023
Organized 29 Puroks, each up to 50 households, to promote greater community engagement in
LGU programs.
Achieved a 40% increase in household participation across solid waste management, health, and
agriculture initiatives through routine IEC, weighing of garbage, and backyard gardening.
Assisted an international NGO in organizing fishing communities to participate in sustainable
livelihood programs, contributing to economic empowerment, and improved community resilience.
Barangay Councilor, Bantayan, Cebu
February 2017 - June 2018
Served as a Barangay official and Chair of the Committee on Education.
Drafted ordinances, participated in council meetings, and contributed to local legislation.
Oversees projects, ensuring basic services, coordinating with agencies, and organizing community
events.
Co-founder & Editor-in-Chief, PhilNews.ph
January 2011 - October 2016
Co-founded and managed PhilNews.ph in 2011, a local news website serving Filipinos worldwide.
Responsible for ranking PhilNews as one of the top 10 most popular blogs in the Philippines in 2013
with a consistent 3 million monthly pageviews.
Written more than 11,000 news articles for PhilNews.ph.
Successfully built a team of more than 20 contributors and established PhilNews.ph as a trusted
source for local news in the Philippines.
Developed expertise in SEO, content creation, digital marketing, and social media management.
Oversaw all aspects of operations, from content creation and editorial direction to marketing and
business development.
SAMPLE ARTICLES
Outscraper.com
How to Scrape YouTube Comments: Tools and Tips
Google Maps Scraping: The Ultimate Guide for Extracting Business Data
Top 5 Lead Generation Tools
Targetron.com
Finding Companies with Bad Ratings
Mastering the Art of Lead Generation: Power of Email & Cold Calls
Importance of Google Maps Reviews and GMB
DataLoft LLC
Dahican Beach, the Next Boracay of the Philippines
DBuzz Team Participates in Solana Ecosystem Call IRL in Davao City (Video Description)
Bull or Bear Showcases Hive in Philippine Web3 Debate
EDUCATION
Bachelor of Science in Industrial Technology
June 1997 - March 2001
Carlos A. Hilado Memorial State University
Major in Automotive Technology.
Campus Library Computer Lab working student.
ADDITIONAL INFORMATION
Languages: English, Filipino.
Certifications:
World of Search Conference 2024, Rank Fortress
Online Marketing & Journalism, Entrepreneur Academy
Solid Waste Management Training, Department of the Interior & Local Government
Farmer Scientist Training Program (FSTP), Cebu Provincial Government
Recognitions: Student Leader, Farmers’ Federation President, Community Volunteer.
