Edgardo Mata Jr.

6 STEPS TO DEVELOPING A WINNING INFLUENCER MARKETING STRATEGY Influencer marketing strategies that are proven to be effective! TRISKELEX.COM Marketing has always been about aggressively promoting brand to a particular audience, "selling" the notion of a product or service to consumers. It's a push strategy for getting your audience to interact with your brand by sending out a message. Influencer marketing is a social media marketing tactic tha capitalizes on the power of a person with a large following. An influencer campaign should motivate people to do the desired action through generating brand loyalty. Influence marketers don't always get the outcomes they want. Often, there are no clear objectives, and the campaigns wind up being a waste of time. Given the increasing noise on social media, marketing cost continue to rise, making it more difficult to reach the intended audience. Your brand will stand out in the online world if you follow sound standards. Here are six (6) steps to help you design an influencer marketing strategy that is more effective. TRISKELEX.COM 1. Set Objectives for Your Influencer Marketing Campaign. You must first outline your campaign goals before embarking on an influencer marketing strategy. The marketing campaign's objectives define the measures to take to attain that goal, as well as the type of influencer to utilize and the KPIs to track (KPIs). To get things started, all you need is a clear plan of action. Although the aims of companies that offer comparable products or services may change depending on region and other circumstances, you may want to begin an influencer marketing campaign to further engage your target audience or improve sales, particularly if you have a new product or service. The KPI for measuring your campaign's performance will be determined by the goals you establish. Your campaign will be unique if you want to raise brand recognition rather than increase sales. Because you'd be looking at consumer interaction and fan base growth, your KPIs would be different as well. TRISKELEX.COM 2. Determine Who You Want to Reach Out To. Identifying your target audience is the next stage in establishing a successful influencer marketing strategy. Knowing who you want to reach out to when marketing a product can guarantee that your resources are wisely spent. They might be a small group of people who are interested in your field's general products or services. Consumer demographic information should be investigated to assist you understanding their behavior if you're seeking to break new ground. To design better ways of keeping people interested and amused, you must first understand what they find appealing. Their preferred social networking site, as well as multimedia content, are crucial. For example, a chicken wings business may be targeting college students who favor fast food since they can't afford to eat at a restaurant. Consider folks who are continually on the move, such as truck drivers or field laborers, who scarcely have time to sit down for a full meal. You may need to be inventive in order to discover the ideal influencer audience for your campaign. It's critical to look outside the box and test each target demographic to establish their return on investment. TRISKELEX.COM 3. Identify the Right Influencers for Your Business After you've established your brand's goals and determined your target audience, it's important to locate influencers that can instantly engage with your target audience and leave a lasting impact to help you build your brand's reputation. The ideal influencer will be able to promote your business in ways that are consistent with your objectives. It is important to determine the influencer's industry relevancy, language and posting style, online engagement, and the variety of audience that may be reached. Whether you choose a micro-influencer, macro-influencer, or superstar, you need make sure you earn a solid Return On Investment (ROI). Because micro-influencers appear to be regular consumers, audiences are more likely to respond to or engage with them. The influencer's record on the chosen platform is important since it helps you assess the campaign's success rate. Knowing about the brand campaigns and other marketing initiatives in which your influencer has participated can help your brand stand out. TRISKELEX.COM An influencer who has made a bad statement in the past or works with comparable or competing companies may be unable to have the effect you need since they quickly lose credibility in the eyes of the audience. Micro-influencers are thought to be highly genuine, having a significant impact regardless of their number of followers. 4. Determine the Objectives of User-Generated Content It's critical to consider how content for influencer marketing campaigns is created to guarantee that it has the desired impact. Your target audience will remain totally engaged as their value for your business grows thanks to a well-crafted message. To effectively promote your message, whether you are cocreating or encouraging influencers to come up with outstanding ideas, the material should be clear, succinct, and capable of captivating the correct audience. The tone of the generated material is frequently determined by the audience type, whether it should be technical or merely easy and entertaining. TRISKELEX.COM To guarantee that there are no misunderstandings with the influencers, some rules should be created. To enhance interaction with the target audience, agree on key parts of the influencer's contract, such as the number of posts per day and the planned time for posting. The influencer should not post a bad comment about your brand after the contract has expired. Because they may not have enough information about the new product to go on, certain influencers may require your help in crafting thought-provoking material. Due to the short attention spans of today's audiences, your material should be well-researched and written in a language that people can comprehend and relate to. To break down the barriers between you and your potential consumers, use translation, proofreading, and localization services from internet suppliers like The Word Point. 5. Analyze the Influencer Marketing Campaign's Results To determine the success of an influencer marketing strategy, it is vital to track the results. Your study should be based on your established goals, and the data gathered will reveal how well your brand is performing in the online world. TRISKELEX.COM To monitor the effectiveness of your campaign, you may use a variety of tools, some of which are made accessible by social networking sites or an influencer marketing platform. Other third-party analytics tools that may be used to analyze audience engagement rates and measure the progress of your marketing campaign include: HootSuite Openinfluence Onalytica Sprout Social Buzzsumo 6. Optimize Your Strategy with an Expert Each process, notably competitive analysis, has its own set of challenges. Brands want a unique perspective on what works for others in the industry, as well as access to the most extensive network of performance-driven influencers with which to collaborate. TRISKELEX.COM Not only can an influencer marketing management specialist assist you with finding, communicating with, and casting the ideal influencers for your business, but they will also ensure that your decisions are data-driven and move the needle toward a positive ROI. For companies that go it alone, the many moving elements of influencer marketing may be intimidating. We provide managerial and facilitative assistance, as well as real-time reporting, to ensure your brand's success. We'll take you through every step of the influencer marketing process, from start to finish: Establishing objectives and a budget Casting and researching influencers Identifying the deliverables that must be met Contract drafting Negotiating rates We're ready to take your marketing to the next level and help you achieve your goals. Now is the time to make a call and get a free quote. Get a 30-minute consultation for free.​ BOOK A DISCOVERY CALL TRISKELEX.COM