Edgard Calero
Digital Marketing Specialist
Digital strategist with more than ten years of experience providing integrated
marketing solutions to companies, organizations, and startups. Equipped with
multidisciplinary abilities that help to generate conversions and business
opportunities. Proficient English skills and expertise with social media platforms
and graphic design tools.
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EXPERIENCIA LABORAL
linkedin.com/in/edgardcalero
Madrid, ES
SKILLS
Social Media Manager
Project Management
Stratton Hospitality (Miami, US)
January 6th, 2020 - Currently working.
Interpersonal Communication
Leadership
Customer Relationship
Training and Development
- Content strategy planning for engagement generation.
- Content schedule for Social Media.
- Social Media Monitoring.
- Ad Campaign Planning (Facebook Ads for IG and
Facebook)
- Copywriting
- SEO optimization
- Email Marketing Campaigns with Mailchimp
- Webinar planning and streaming.
- Social Media Analytics report.
- Branding development and standardization.
- Digital and printed assets design.
- Vlog and Advertising video editing.
- Marketing Department process development.
- Workflow automation with Zapier.
Social Media Manager
Novazys (San José, CR)
November 11th, 2019 to January 20th, 2020.
- Content strategy planning for engagement generation.
- Content schedule for Social Media.
- Social Media Monitoring.
- Ad Campaign Planning (Facebook Ads for IG and
Facebook)
- Copywriting
- SEO optimization
- Email Marketing Campaigns with Mailchimp
- Webinar planning and streaming.
- Social Media Analytics report.
- Branding development and standardization.
- Digital and printed assets design.
- Vlog and Advertising video editing.
- Business proposals for external clients.
MARKETING SKILLS
Social Media Marketing
Email Marketing
Content Marketing
Google Analytics
LANGUAGES
Spanish
English
TOOLS
Adobe Photshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
Adobe Audition
WordPress
Mailchimp
Marketing Strategy
Copy Writing
Graphic Design
SEO
Audiovisuals
Google Tag Manager
Corporate Travel Agent
Viajes Atlántida | FCM Travel Solutions (Managua, NI)
January 2017 - August 2019
OTRER WORK EXPERIENCE
Literature Teacher
Calasanz School Managua
March 2016 - October 2019
- Customer service for national and multinational accounts:
- Itineraries.
- Air Tickets.
- Travel Insurance.
- Accomodations.
- Claims.
- Exchanges.
- Booking reports.
- Smart Flow development for automated booking flows.
- Quality Control software management and setup.
- Tech Support for Online Booking Tool (Cytric).
- Bookings Monthly reports.
- Customer Service for Social Media Channels.
- Business proposals for new customer prospects.
CERTIFICATES
Social Media Producer
Cytric by Amadeus
Amadeus
Buenos Aires AR (05/2018)
Viajes Atlántida | FCM Travel Solutions (Managua, NI)
November 2013 - January 2017
- Content strategy planning for engagement generation.
- Content schedule for Social Media.
- Social Media Monitoring.
- Ad Campaign Planning. (Facebook Ads for IG and
Facebook)
- Copywriting.
- SEO optimization.
- Email Marketing Campaigns with Mailchimp.
- Webinar planning and streaming.
- Social Media Analytics report.
- Branding development and standardization.
- Digital and printed assets design.
- Vlog and Advertising video editing.
- Internal communication campaigns for new technologies adoption, working culture, and identity.
- External marketing services acquisition for merchandising,
equipment, and printed media.
Multimedia Office
Argomedia Agency
October 2012 - October 2013
Communications Coordinator
Movimiento Juvenil Nicaragüita
July 2010 - October 2012
EDUCATION
Philology and Communication (2009 - 2014)
UNAN-Managua
Communicative English
CCNN, Managua NI
(07/2015 – 07/2017)
Amadeus Selling Platform Connect
Amadeus, Online
(03/2017)
PORTFOLIO