Edgar Garcia Puente

Pablo Edgar García Puente Cd. Victoria, Tamaulipas, México. Current Residence: Cabo San Lucas, Baja California Sur, México. Email:-Mobile: +52 - EDUCATION Graphic Design Degree Universidad Autónoma de San Luis Potosí-, San Luis Potosí, SLP, México. Teacher’s Training Centro Universitario de Idiomas de la UASLP Teaching Knowledge Test (TKT) from Cambridge. 2010, San Luis Potosí, SLP, México. Masters in Educa�on (Non-Concluded) Universidad Abierta de San Luis Potosí-, San Luis Potosí, SLP, México. ABOUT ME Technology and Innova�on addict. I'm a specialist on Social Media, Digital Marke�ng, Lead Genera�on and Messaging Automa�on. I have developed myself into the crea�ve and technologic side of communica�ons. New challenges and opportuni�es have allowed me to help, grow and develop myself and the companies I've been part of. PROFESSIONAL SKILLS I have wide experience in the following: Adobe Illustrator Adobe Photoshop Adobe Premiere Pro Adobe A�er Effects Google Web Designer Photography & Video DialogFlow LANGUAGES Community Management Facebook Ads Manager Google AdWords Google Analy�cs Content Crea�on ChatBot Building Marke�ng Automa�on Facebook Insights Email Blast Content cura�on SEO CRM Zapier SEM English (Advanced): Centro de Lenguas y Lingüis�ca Aplicada de la Universidad Autónoma de Tamaulipas. First Cer�ficated in English (FCE) de Cambridge 2008, Ciudad Victoria, Tamaulipas. Diplomat for ESL Teachers en el Centro Universitario de Idiomas de la UASLP 2011, San Luis Potosí, SLP. German (Basic): Centro de Idiomas de la Universidad Autónoma de San Luis Potosí. Enero 2015 - Julio 2016 PROFESSIONAL EXPERIENCE Terramar DMC | Social Media Manager. Los Cabos, Mexico. August 2019 - Present • Digital visual management of 3 des�na�ons in Mexico, 1 in Panama and 2 in the United States. • Head of aesthe�cs and content for Terramar's leisure brand: CalypsoTrip. • Brand management of Baja Outback, Terramar's house ac�vi�es brand. • Content creator for side branches such as Posada Real Hotel, Terramar Transfer, Panama Transfer, and Book Cabo. • Developed and designed all visuals for Google AdWords and Youtube Display Campaigns. • In charge of the crea�on of a fresh brand-new image for content including dynamic formats for Social Media ads and SEM display ads. • Implemented a brand new sales-focused strategy including automa�on, a chatbot, and totally new mo�on graphics in order to drive new costumers' a�en�on; resul�ng in direct sales and website increase for the E-commerce department. • Community management and content crea�on for all social media channels. • Generated a brand new mobile-friendly landing page for ‘hot deals’ and ‘flash sales’ in order to drive traffic and increase discounts awareness, as a solu�on for a budget op�miza�on. This Is Cabo by 3DGE Marke�ng | Self-Project. Los Cabos, B.C.S, México. June 2017 - Present • Innova�vely pursued the crea�on of This is Cabo, a pla�orm consis�ng of various ChatBots to help locals and tourists find businesses of any kind. • Developed a program for businesses to gain exposure through messaging automa�on. • Pioneer brand of messaging automa�on through social media & lead genera�on with chatbots. • Development of customized ChatBots for lead genera�on for lead genera�on and gather of informa�on through message automa�on for different kind of business. (Restaurants, Clinics, Spas, Car Dealerships, etc.) Mi Casa Group | Corporate Marke�ng Manager. Cabo San Lucas, B.C.S, México. May 2018 - May 2019 • Marke�ng management of 5 Restaurants (Mi Casa San Lucas, Mi Casa San José, Peacock’s, La Panga An�gua, Canela Restaurant) and worked for the opening of 2 new ones (Ikki & La Siempre Viva). • Implemented the first Restaurant Group in the state. with a self-operate ChatBots to give informa�on, take reserva�ons and give actual help to costumers through social media. • Lead genera�on of new customers through digital marke�ng strategies for every restaurant of the group, design and coordina�on of all digital visuals and prin�ng materials. • Establishing rela�onships with local hotels and businesses for promo�ng our specials. • Content (Photography and Video) for digital media, offline marke�ng and social networks. • Direct contact with opera�on of all restaurants, interac�on with customers to hear their opinions and improve. • Community management for all social media & public rela�ons in events in order to create new agreements and strenght the ones the group already have. BlueNetHospitals | Marke�ng Execu�ve. Cabo San Lucas, B.C.S, México. October 2016 - May 2018 • Planning and execu�on of digital marke�ng strategies for the Hospital. • Visual and corporate imagery managment through the different available channels (Social Media, Radio, 10 Doctor’s Offices inside Hotels & Resorts, Tv screens on acommoda�ons, Website, Mobile Units and Hospital) • Hospital awareness, posi�oning and making a recognisable brand in a local, regional and interna�onal level. • Developing, dra�ing, wri�ng, design and following of all content for digital media and offline marke�ng, social networks and corporate image. • Development of publica�ons calendar, content and promo�on budget management. • Content crea�on, copy wri�ng, images and crea�ves genera�on for campaigns. • Online presence through SEO, blog content and website design op�miza�on. • Community management for all social media (Facebook, Instagram, Twi�er, LinkedIn) • Search and compara�ve of supply providers for marke�ng communica�on. • Digital campaign results analysis (Facebook Insights, Google Analy�cs, Google Adwords) • Increasing the specialists doctor's daily agenda. • Posi�oning new doctors and speciali�es at the top choice of regional pa�ents. PROFESSIONAL EXPERIENCE TriFerrari 3F | Branch Manager. Image Coordinator (Opening) Cabo San Lucas, B.C.S., México. July 2016 - October 2016. • In charge of prin�ng and furnitutre suppliers for the opening of the first physical store of the brand. • Public rela�ons and search of poten�al clients and wholesalers in Los Cabos area. • Training of personnel for customer service • Social Media strategy development focused on Sports community in Los Cabos. TriFerrari 3F | Graphic Designer, Sales Execu�ve and Na�onal Distribu�on Coordinator San Luis Potosí, SLP. August 2015 - October 2016 • Design of over 150 commercial sports wear, including: shirts, swimwear, shorts, buffs, trisuits, among others. • Community Management of pages with over 300,000 followers. • Produc�on Team Leader, in charge of new processes implementa�on in order to improve the daily product shipping. • Coordina�on and Public Rela�ons for Na�onal wholesalers and new store openings. • Social Media Team Leader (5 people) and customer services, resolu�on of problems and cause detec�on on product delay. • Sales Execu�ve and Logis�cs for interna�onal shipping orders. • Customized following on each client with an interna�onal address. | Supervisor and Tex�le Processes Trainer, Tex�le Factory, Logis�cs and Quality Control Tierra Nueva, SLP, México. July 2016 - October 2016 • Processes Supervisor in charge of new factory (Prevously on Santa Maria del Rio, San Luis Potosi) • Tex�le Processes Trainer for sportswear making (Cu�ng, Sublima�on, Fabric Recognizing, Assembling, Packaging, Shipping) • Produc�on Team Leader (45 People) problem solu�on inside the factory. 3F Run USA | Community Manager, Customer Service and Shipping Logis�cs. Online (Home Office) February 2016 - August 2016 • Content creator for Social Media focused on American Customers • Customer Services to our clients in USA • Website management, online store, social media brand with interna�onal presence management. • Sales Execu�ve and Logis�cs for Interna�onal Shipping Orders. • Customized following on each client with an interna�onal address. E-nnova�ons Technologies and Marke�ng | Index Technician San Luis Potosí, SLP. Mexico. July 2015 - August 2015 • Analysis, classifica�on and transla�on of legal documents coming from United States. HIGHLIGHT COURSES • Seminar“Following the Most Recents Trends in ELT” February 2010, San Luis Potosí, México. • Social Media Success Summit 2016. Over 30 workshops and lectures taken. • Social Media Marke�ng World 2017. Over 40 workshops and lectures taken. • Social Media Marke�ng Society 2017. Over 30 workshops and lectures taken. • Social Media Marke�ng Society 2018. Over 50 workshops and lectures taken. • ManyChat 2018. Cer�fied ChatBot Builder and Partner by ManyChat. • Google Cloud 2018 DialogFlow Conversa�onal Experiences with DialogFlow Chatbot Building. • Social Media Marke�ng Society 2019. Over 30 workshops and lectures taken.