Eddy Rojas

Eddy Rojas Camacho Eddy Jesús Rojas Camacho Alajuela, Costa Rica (--ID:- As a Senior Marketing Analyst, I specialized in leading CRM communications within Salesforce Marketing Cloud, with expertise in Automation Studio and Journey Builder. I played a key role in optimizing automation, enhancing processes, and managing client data architecture to drive business growth. With strong analytical skills, attention to detail, and a commitment to excellence, I am confident in delivering strategic impact to any organization. ㅡ Skills Salesforce, SQL, Javascript, Python, GDscript, Ampscript, CSS, HTML5, SCRUM, Email Marketing, Content Management, CRM, JIRA, Client Facing Skills, Proactiveness, Negotiation, Teamwork, Critical thinking, Time management, Team ProductionManagement. ㅡ Experience ValueLabs — Costa Rica ​ Senior Marketing Analyst July 2021 - February 2025 As a Senior Marketing Analyst, I led the technical implementation of CRM communications within the Salesforce Marketing Cloud. This included setting up and QA'ing automated messages using tools such as Automation Studio and Journey Builder. I kept the company up-to-date with the latest Salesforce technologies and focused on executing and preserving procedures and interrelated systems. I created processes and solutions that sustained the business's growth and prepared internal process and system configuration documentation. I played a key role in developing, maintaining, and improving core automation and new integrations within Salesforce Marketing Cloud, as well as managing the CRM customer data architecture and data activation. Smile Direct Club — Costa Rica ​ CRM Tech Specialist June 2020 - July 2021 As a Technical CRM Specialist, I led the technical implementation of CRM communications within Salesforce Marketing Cloud. I ensured accurate and timely automated communications by setting up and QA'ing messages and managing customer data architecture. I developed and improved core automation and integrations, resulting in a 99%+ accuracy and up-time. I built, maintained, and monitored CloudPages and automation to provide a seamless CRM communication process. I was dedicated to providing a high-quality experience for both customers and the company. Movable Ink — Greater New York City Area (Remote) ​ Campaign Manager September 2018 - May 2020 As a Technical Campaign Manager, I created seamless and personalized user experiences for a growing portfolio of clients using the Movable Ink platform. I used HTML/CSS/Javascript to develop Dynamic Content, ensuring a high-quality experience. I communicated with account managers to understand client requirements and managed QA processes to ensure zero errors. I also tracked time spent on each marketing project, managed a growing portfolio of campaigns and clients, and traveled to New York for client and partner meetings. I remained up-to-date on the latest business practices through training and seminars. Cheetah Digital, Ultrapark II — Email Marketing Manager June 2017 - August 2018 As a Technical Campaign Manager, I executed, tested, and deployed marketing campaigns, built database segments, performed QA, edited HTML/CSS code, owned client communication, led client meetings, documented procedures, created reports, and managed projects from start to finish. I also trained new associates and communicated complex solutions to clients. Experian, Ultrapark II — Cross Channel Marketing Account Manager July 2014 - June 2017 Amazon.com, Ultralag — Tech Support Associate and Tech Lead. October 2009 - July 2014 ㅡ Education Salesforce.com Trailhead — Marketing Cloud Email Specialist July 2024 - Present - Currently certifying. Salesforce.com Trailhead — Administrator July 2024 - Present - Currently certifying. Universidad San Marcos — Marketing January 2022 - Present Universidad San Marcos — Business Administration and Management. January 2022 - Present Universidad Nacional de Costa Rica, English — CEIC. January 2006 - 2008