Ed Marty Gonzales

ED MARTY GONZALES A D O P E R A T I O N S S P E C I A L I S T PROFILE Highly skilled Ad Operations Specialist with advanced knowledge of Google Ad Manager, Google AdSense, and Google Analytics. With 4 years of experience in managing and optimizing digital advertising campaigns. Seeking an opportunity to leverage my expertise in ad operations and customer success management, data analysis and ad optimization skills to drive revenue and improve ad performance for a progressive organization. CONTACT --Philippines SKILLS Customer success management: Cost of Acquiring Customer, SaaS Market, Leading and Lagging measurement and customer loyalty. EXPERIENCE PUBLISHER OPERATIONS EXECUTIVE Venatus 2023 Onboarding upcoming publishers from initiating contact up to ad tags final review. Publisher Relationship Management Campaign Management Optimization & Analysis Technical Support Identification & Outreach Google Ad Manager utilization, AdX setup from Policy Ad serving platforms: Google Ad screening up to AdX site approvals. Manager, AdSense, AdExchange, Google Analytics Ad Network UI's, Google suite Direct Campaign setup Customer service excellence: Active AD OPERATIONS SPECIALIST listening, problem-solving, and Monetizemore 2019 - 2023 strong communication skills. Oversee end-to-end ad operations, including Ad unit, Proactive approach to Orders and line items setup in Google Ad Manager. troubleshooting and issue resolution. Collaborate closely with sales, Tech team, and Ability to work effectively in a team and cross-functional environment. Strong understanding of ad tech operations to ensure the successful execution of campaigns that align with publisher objectives and key performance indicators. Utilize Google Analytics to monitor and analyze industry campaign performance, user behavior, and ad Communication Skills engagement metrics for data-driven insights. EDUCATION College: University of St. La Salle- BACHELOR OF ARTS MAJOR IN INTERNATIONAL STUDIES High School: La Consolacion College- Utilization of company features to further improve the ad value and ad inventory. CERTIFICATIONS Customer success management (Udemy) Advanced ad optimization Basics of Wordpress Google Ad Manager Google AdSense Google Analytics: UA and GA4 Intro to Video ads Google Publisher Policies Sales 101 Cinematography Film Production Photography TRAVEL ASSOCIATE Focusinc Group: Twin America and New York Sightseeing- Assisted customers in booking airport shuttle, hotel accommodations, rental cars, and sightseeing tours. Responded to inquiries via phone, email, and chat, offering personalized travel recommendations and resolving issues to enhance customer satisfaction. Managed a high volume of incoming calls and consistently met performance metrics, such as call handling time and customer satisfaction scores. PATIENT CARE ADVOCATE Convergys: Express Scripts- Assisted patients over the phone, addressing inquiries about prescription mail order status, insurance coverage and medication availability. Utilized a customer relationship management system to document interactions and maintain accurate patient PRODUCTION AND EVENTS MANAGEMENT records. CAMERAMAN/VIDEO EDITOR GMA Network Inc- Operated professional broadcast cameras and Co-founder and Co-owner of Sugarcuts equipment to capture live news events, interviews, and productions. on-location reports. Bacollywood workshops graduation 2013: Technical Collaborated closely with news reporters, producers, Director and directors to ensure seamless coverage and visual MAJICA 2006 – Lighting crew storytelling. MANA (Indie Film) by Gabby Fernandez – Lighting Traveled to various locations to cover breaking news supervisor stories and feature events. Tamawo (Short Film) by Peque Gallaga - Camera and Assisted in video editing and post-production tasks, Lighting crew contributing to the final presentation of news segments Rosencrantz & Guildenstern are dead (Stage Play) and packages. by Peque Gallaga – Sets crew Demonstrated expertise in framing shots, adjusting Electric Masskarra- – Production crew camera settings, and capturing critical moments in fastpaced news environments. REFERENCE Marius Montesa - Customer Success Manager: Monetizemore --Michelle Uychiat - Adops : Monetizemore --Jonathan Lindaya - Director, Video Editor and Founder of Sugarcuts productions --