Ebunoluwa Akinola

EBUNOLUWA HANNAH AKINOLA Social Media Manager Remote | Lagos, Nigera | - |-PROFESSIONAL SUMMARY Results‑driven Remote Social Media Manager with 3+ years of experience solving audience engagement and visibility challenges for global brands. Expert in social media strategy, content creation, community management, analytics, audience growth, KPI‑focused optimisation, engagement strategies, and conversion‑oriented messaging. Proven track record growing audiences, increasing engagement, and converting social interactions into paying customers by leveraging data, trends, and creative content. Skilled in cross‑platform strategy and remote collaboration. SKILLS & TOOLS Social media strategy • Content calendar planning • Engagement & community management • Performance analytics • Brand positioning • Audience growth strategies • Social listening • Storytelling & copywriting • Influencer collaboration • Trend research • Hashtag optimisation • AI content tools • Scheduling & automation (Trello, Slack) • Google Workspace • Microsoft Office PROFESSIONAL EXPERIENCE Social Media Manager | Excelmindcyber Cybersecurity Remote | Dallas Texas, USA | January 2025 – Present • Grew Instagram from launch to 15,000 followers through targeted social media strategy, trend aligned content and data‑driven engagement optimisation. • Built TikTok presence to 5,929 followers by researching platform trends and deploying engaging short‑form videos. • Enhanced CEO’s LinkedIn thought leadership, achieving 15,000 monthly impressions with high‑value niche content and boosting engagement. • Increased inbound leads by converting 40% of direct messages into paying clients through timely responses, audience insight, and tailored messaging. • Managed community interactions across Instagram, Facebook and LinkedIn, increasing brand visibility and audience engagement. Social Media Manager | Tolulope Michael (Personal Brand) Remote | Dallas Texas, USA | September 2023 – January 2025 • Managed Instagram, Facebook, and TikTok accounts, creating and publishing engaging content that aligned with brand strategy. • Responded to DMs and enquiries, converting new followers into paying clients with tailored messaging. • Wrote compelling captions and developed content calendars, maintaining consistent audience engagement. • Grew social media following from 15,400 to 34,667 across platforms through trend-driven content and community management. Brand Designer & Social Media Manager (Freelance) | Complete Sports Nigeria Lagos State, Nigeria | March 2023 – September 2023 • • • Created and published 120+ multimedia posts with compelling graphics and captions, leading to a 30% increase in interactions. Collaborated with editors and marketers to align content with campaign goals, contributing to 20% follower growth across platforms. Leveraged analytics insights to optimise campaign performance, improving content reach and audience targeting. • Managed real‑time content updates during live sports events, boosting traffic and engagement through trending hashtags. Social Media Public Relations Officer | Newedge Finance Limited Lagos State, Nigeria | August 2022 – February 2023 • Delivered 150+ scheduled posts using content calendars and automation tools, improving interactions by 35%. • Conducted market research and trend analysis to refine messaging direction, increasing profile clicks by 30%. • Strengthened online reputation with timely responses to audience interactions, improving response efficiency by over 40%. • Partnered with marketing teams to align PR messaging with business objectives, enhancing brand consistency. Digital Operations Lead | Espact Media Lagos State, Nigeria | November 2021 – August 2022 • Led content operations by planning and publishing 100+ social posts and videos, increasing overall engagement by 30%. • Collaborated with brands to translate insights into tailored social strategies that improved audience interaction. • Directed creative content production to align with brand objectives and client success, achieving 90% repeat business. Graphic Design Operator | Brick Icon Nigeria Limited Lagos State, Nigeria | November 2020 – October 2021 • • • Produced 200+ visual assets for online and social use, enhancing brand identity continuity. Met client briefs with 95% satisfaction rate by tailoring design solutions to audience and messaging goals. Streamlined design workflows to cut production costs by 10%. EDUCATION Bachelor of Arts in English Language Obafemi Awolowo University, Ile‑Ife, Osun State, Nigeria TRAINING & PROFESSIONAL DEVELOPMENT • • • Jobberman Soft Skills Training Espact Digital Skills Training Duke Technology Digital Design Skills SELECTED ACHIEVEMENTS • • • • Applied social media analytics to pivot content strategies that lifted engagement metrics across platforms. Designed audience‑driven content calendars that maintained consistency and maximised reach. Converted social interactions into measurable business outcomes through responsive community management and lead nurturing. Increased brand visibility across Instagram and TikTok, leveraging trending content and platform algorithms.