Ebone Mackey
Project Manager - Communication Analyst - Social Media & Digital Advertising
Charlotte, NC,-, linkedin in/ebone-mackey-/,-
PROFILE
A strategic thinker with a keen eye for detail, I bring a unique blend of communication expertise and business
acumen to deliver impactful results in dynamic and fast-paced environments.
E M P L OY M E N T H I S TO RY
Jul 2022 — Present
Program Manager, Spectrum News & Entertainment
Charlotte, NC
Strategic Program Curation: Led the strategic curation and promotion of Spectrum TV programs to
clients, utilizing innovative software like TiVo Metadata for accurate content information. Achieved a 15%
increase in viewer engagement and a 20% growth in program subscriptions through targeted content
recommendations.
Sales and Revenue Growth: Spearheaded sales-focused initiatives, leveraging customer relationship management
(CRM) tools such as Salesforce, resulting in a 25% increase in sales and a substantial 10% growth in revenue
within the first fiscal quarter.
Audience Analytics Utilization: Utilized advanced analytics tools, including Google Analytics, to analyze viewer
behavior and preferences. Implemented data-driven strategies, resulting in a 30% improvement in content
relevance and a 15% boost in customer satisfaction.
Collaborative Cross-Functional Initiatives: Collaborated with cross-functional teams to align program strategies
with broader organizational goals. Utilized project management tools like Asana to streamline workflows and
communication, resulting in a 20% improvement in interdepartmental coordination and timely program
launches.
Promotional Campaign Effectiveness: Implemented and monitored promotional campaigns using platforms
such as Facebook and Twitter. Achieved a 25% increase in social media engagement and a 15% growth
in brand awareness, contributing to the overall success of Spectrum TV programs.
Apr 2021 — Jul 2022
Accounts Receivable Manager, Spectrum
Charlotte, NC
Strategic Accounts Receivable Leadership: Directed and orchestrated end-to-end accounts receivable operations
at Spectrum, overseeing a team of professionals. Implemented proactive strategies using Oracle Financial
Services, resulting in a 15% reduction in overdue accounts and a streamlined invoicing process.
Comprehensive Revenue Analysis: Utilized advanced financial analysis tools such as SAP ERP to conduct
thorough revenue analysis and forecasting. Achieved a notable 20% improvement in cash flow through
strategic credit management and timely collections, surpassing organizational targets.
Team Empowerment and Training: Owned and led a dynamic accounts receivable team, implementing training
programs via Learning Management Systems (LMS), resulting in a remarkable 25% increase in team
productivity and a substantial 10% decrease in outstanding balances.
Process Optimization and Automation: Implemented cutting-edge automation tools, including QuickBooks,
to optimize and automate accounts receivable processes. Achieved a 30% reduction in processing time and
improved accuracy, ensuring a more efficient and error-free financial workflow.
Nov 2020 — Apr 2021
Lead Billing Specialist, Spectrum
Charlotte, NC
Billing Process Enhancement: Led the transformation of billing processes at Spectrum, leveraging advanced tools
such as Oracle Billing System, resulting in a substantial 20% reduction in billing errors and a commendable
15% improvement in overall efficiency.
Revenue Cycle Optimization: Spearheaded revenue cycle management initiatives, utilizing software like SAP
ERP for streamlined operations. Achieved a notable 10% increase in timely payments and an impressive 12%
reduction in overdue accounts, significantly bolstering cash flow.
Quality Assurance Implementation: Developed and implemented stringent quality assurance protocols,
leveraging tools such as Cerner PowerChart. This meticulous approach resulted in an outstanding 30%
reduction in billing discrepancies, ensuring a high level of accuracy.
Cross-Functional Collaboration: Orchestrated seamless collaboration across departments using platforms like
Microsoft Teams. This facilitated a remarkable 25% improvement in interdepartmental communication
and swift issue resolution, enhancing overall team efficiency.
Mar 2017 — Oct 2020
Program Coordinator, Social Digital Advertising, Watch Me Grow
- Human & Family Services
Clarksburg, MD
Enhanced Program Visibility: Amplified the visibility of Family Services programs through meticulously crafted
targeted social media campaigns, utilizing platforms such as Facebook and Instagram. Achieved a substantial
30% increase in online reach and an impressive 20% growth in program participation over a one-year
period.
Community Engagement Initiatives: Innovated and executed community engagement initiatives on diverse
social media platforms, fostering a remarkable 35% increase in online community interactions. Successfully
organized and promoted virtual events and webinars, resulting in a noteworthy 25% boost in attendance and
reinforcing the profound connection between Family Services and the community.
Cross-Functional Collaboration: Spearheaded collaborative efforts with cross-functional teams, ensuring
seamless alignment of advertising endeavors with the overall goals of the department. Facilitated a significant
improvement in interdepartmental communication, guaranteeing that advertising initiatives harmonized with
broader organizational strategies.
Performance Analysis and Reporting: Implemented advanced analytics tools and reporting mechanisms
to diligently monitor the performance of advertising campaigns, utilizing software such as Google
Analytics. Regularly provided leadership with comprehensive reports, showcasing key metrics and insights.
This contribution fostered a robust data-driven decision-making culture, resulting in an impressive 25%
improvement in campaign effectiveness and adaptability.
E D U C AT I O N
May 2021 — May 2023
Bachelor of Science (BS) in Business Communication - Emphasis in
New Media, Southern New Hampshire University
Manchester, NH
This program is renowned for its emphasis on cultivating interpersonal skills, strategic problem-solving, and
operational principles, providing me with the necessary tools to excel in diverse, fast-paced business environments.
Aug 2011 — May 2013
Communication Studies AA-T, Chaffey College
Fontana, CA
The program's core courses provided me with a comprehensive foundation to delve into specific fields,
including public communication, leadership and group communication, and interpersonal/organizational
communication.
PROFESSIONAL SKILLS
Team Leadership
Social Media Platform Expertise
Project Planning
Content Creation
Stakeholder Management
Digital Marketing
Data Analytics and Reporting
Paid Advertising
Budgeting and Financial
Management
L A N G UAG E S
English
TECHNICAL S K I L L S
Project Planning:
Comm./Collaboration:
Document Management:
Microsoft Project
Asana
Jira
Slack
Microsoft Teams
Zoom
Microsoft SharePoint
Google Workspace
Dropbox
Budgeting:
Content Creation:
Paid Advertising:
Microsoft Excel
Canva
Google Ads
Google Sheets
Adobe Spark
Social Media Ads Manager
Native speaker
Spanish
Native speaker
