Eberechukwu Okoye
Remote
--
Results-driven manager accustomed to overseeing operations with strong
attention to detail.
Brings a solid history of success in boosting project operations efficiency,
conversion rates, and performance. Well-versed in both online and traditional
marketing approaches.
History of meeting demanding group objectives through employee training,
motivation and performance management.
Skills
Project management
Excellent
Corporate branding
Very Good
Cross-functional teams leadership
Excellent
Strategy development
Excellent
Public and Media Relations
Very Good
Campaign management
Very Good
Brand development
Very Good
Client communication
Excellent
Work History
2020-03 - 2023-04
Brand Manager - Ecommerce and Digital Marketing
Fly My Mall , New York
Prepared marketing copy, images, videos, emails, and other collateral.
Developed insights on marketing campaigns to assess performance
against goals.
Directed marketing projects at all stages, including conceptual planning,
schedule management, and final implementation.
Established, initiated, and optimized marketing strategies based on
company targets, product specifications, market data, and budget
factors.
Conceptualized brand identity and developed unique accompanying
graphic style and tone for use in communications.
Spearheaded over 50 productions of page content such as visuals and text
copy to meet project specifications.
Completed full redesigns of existing websites to improve navigation,
enhance visuals and strengthen search engine rankings.
Planned and executed product upgrade strategies to increase sales by
20%.
Improved and boosted brand image by implementing focused marketing
campaigns and engaging in professional networking to support outreach
Established, initiated and optimized business development strategies
based on company targets, product specifications, market data and
budget factors
2020-01 - 2022-09
Operations & Projects Lead
ESME - Enugu State Government, Enugu
Managed life-cycle projects from inception to completion, ensuring
successful delivery to specified project briefs.
Successfully created and delivered improved ICT solutions, enabling more
effective, efficient business operations by 30%.
Established positive and effective communication among unit staff and
organization leadership, reducing miscommunications and missed
deadlines.
Reduced process bottlenecks by training and coaching employees on
practices, procedures, and performance strategies.
Partnered with private sector stakeholders to develop and execute
projects
Ensured realistic project processes were prepared and maintained,
providing regular stakeholder updates.
Represented the agency in the media via radio interviews, social media
channels, and the press.
Provided effective project team leadership, ensuring high levels of
motivation with continued professional development.
2018-07 - 2020-01
Team Lead
Inspark Enterprise
Leading team to deliver design and deliver high-quality bespoke websites.
Providing a high level of client support
Ensuring quality standards, customer expectations, and deadlines are met.
Auditing completed jobs to ensure clients' requirements have been fulfilled.
Collaborated with five external agencies to manage project progress and
milestones in line with client specifications.
Led end-to-end marketing campaign ideation and creative direction, from
video and photo-shoot management to copywriting and secure leads.
Developed multiple on-brief and on-brand client campaign ideas and
creative outputs from inception to finish, leading campaigns from ideation
to post-campaign analysis.
Evaluated and contributed to creative team ideas, translating them into
actionable project plans.
Designed strategic plan for component development practices to support
future projects.
Developed monthly and daily production output plans to deliver on
customer service and financial metrics.
2017-10 - 2018-06
Communications Officer
EVS Immigration
Chose domain names, complete registrations, and maintain website and
web hosting account.
Leveraged industry trends and competitive analysis to improve customer
relationship building.
Created printed marketing materials designed to drive campaigns.
Employed appropriate external mass communication channels to deliver
impactful and expertly engineered content.
Boosted email open rates by 40% by formulating high-quality and
engaging e-marketing content suitable for target audiences.
2017-02 - 2017-10
Digital Content Producer
2C Media Company Limited, Enugu
Maintained high standards of content quality, utilizing Google Analytics to
measure and evaluate performance of blog posts.
Measured and report performance of all digital marketing campaigns, and
assessed against ROI and KPIs.
Developed schedules for production, editing, and duplication for timely
delivery of YouTube content. (sample content https://www.youtube.com/watch?v=f4Izx-nCx2I)
Presented production ideas and determined creative scenarios for
production and delivery.
Planned video shoots in studio and remotely by managing production
through all stages to completion.
Visited various locations for shoots and oversaw live field operations,
typically supervising 5-person production teams.
Reviewed scripts and made changes to improve wording, flow, or interest
levels, consistently producing highly successful shows.
2015-09 - 2017-02
Blog Content Writer
2C Media Company Limited, Enugu
Published regular pieces on human angle and lifestyle categories to blog.
Utilized expertise in Monster analytics to closely analyze user trends,
defining what content works best where and when, and implementing
accordingly.
Closely observed current content trends and created timely articles to
meet reader demands and harness opportunities for traffic growth.
Consistently exceeded traffic and engagement targets by 20%.
Met with content editors to plan post subjects and publishing schedules.
Created dynamic graphics to accompany blog posts.
Captured reader interest by improving readability and accessibility of blog
posts through SEO Optimization and Content Optimization with Yoast SEO
and Jetpack.
2014-08 - 2015-04
Communications Intern
St. Mosco Feed Nation Company Limited
Worked with marketing department on branding strategies.
Developed campaigns to increase public awareness of the company and
engage customers.
Curated and maintained strong relationships with media outlets.
Created customized marketing materials to increase product awareness.
Managed email campaigns using Mailchimp.
Gathered and communicated collated data on marketing efforts to a
team of 5.
Actively participated in brainstorming sessions to generate and develop
marketing concepts.
Software
Hubspot
Good
Asana
Excellent
Interests
Volunteering
