Ebere Franca Maduka

EBERE FRANCA MADUKA - |-| https://www.linkedin.com/in/fm-30b0ba43 | Nigeria PROFESSIONAL SUMMARY Experienced virtual assistant specializing in social media management and digital marketing with a proven track record of delivering exceptional results for clients. Proficient in creating engaging content, managing social media accounts, and implementing strategic digital marketing campaigns across various platforms. Skilled in utilizing analytics tools to track performance metrics and optimize marketing strategies for maximum impact. With a keen eye for trends and a creative approach, I excel in driving brand awareness, increasing engagement, and fostering meaningful connections with target audiences. Dedicated to staying updated on industry best practices and emerging trends to deliver innovative solutions and drive client success. SKILLS ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ Social media management Content creation Digital marketing strategy Analytics and reporting SEO (Search Engine Optimization) Paid advertising Brand management Creativity Adaptability Client relationship ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ Strong communication skills Problem solving abilities Empathy Market research Time management Employee relations Organization Attention to details Strong interpersonal skills PROFESSIONAL EXPERIENCE Social Media Management – CAMpoint Investment Feb. 2022 till date ❖ Content Creation: I was responsible for creating engaging and relevant content for various social media platforms, including text posts, images, videos, and infographics. ❖ Strategy Development: I developed and implemented comprehensive social media strategies to achieve specific goals and objectives, such as increasing brand awareness, driving website traffic, and boosting engagement. ❖ Community Engagement: I actively engaged with our audience by responding to comments, messages, and mentions, fostering meaningful conversations, and building relationships with followers. ❖ Platform Management: I managed and maintained our presence on social media platforms, ensuring that profiles were up-to-date, visually appealing, and aligned with our brand identity. ❖ Analytics and Reporting: I regularly monitored and analyzed social media metrics using tools like Facebook Insights and Google Analytics, providing insights into performance and identifying areas for improvement. ❖ Advertising Campaigns: I planned and executed paid advertising campaigns on platforms like Facebook Ads and Instagram Ads, targeting specific demographics and optimizing ad performance to achieve desired results. ❖ Influencer Collaboration: I collaborated with influencers and brand ambassadors to reach new audiences, increase credibility, and generate buzz around our products or services. ❖ Crisis Management: In the event of negative feedback or a social media crisis, I promptly addressed issues, managed reputation, and mitigated potential damage to our brand image. ❖ Trend Monitoring: I stayed updated on industry trends, social media best practices, and platform algorithm changes, adapting strategies accordingly to maximize effectiveness. ❖ Cross-Functional Collaboration: I worked closely with other departments such as marketing, customer service, and sales to align social media efforts with overall business objectives and ensure cohesive messaging across channels. Marketing Manager - KBL Insurance Limited, Lagos, Jan. 2021 – Jan. 2022 ❖ Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. ❖ Researched industry and marketplace trends to develop marketing solutions and enhance business operations. ❖ Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals. ❖ Maintained documentation, detailing assignments, in-progress work and completed project milestones. ❖ Participated in promotional activities and tradeshows, working with advertisers and production managers, to market products and services. ❖ Performed market segmentations, targeting and positioning for each product line. ❖ Managed workflow between staff, coordinating documents and creative material distribution. ❖ Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization. ❖ Recruited and hired capable team members to add value and diverse skills set to marketing department. ❖ Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads. ❖ Generated reports detailing campaign performance, customer engagement and engagement trends. Book Keeper - CAMpoint Investment Limited, Lagos ❖ Posted daily receipts and payments in accordance with corporate protocols. Jan. 2014 – Dec. 2020 ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ Established QuickBooks accounting system to reflect accurate financial records. Completed payroll for employees and maintained detailed records of procedures. Tracked expenses and income for businesses while organizing and maintaining bank statements for checking accounts. Tracked business revenue and expenditures and reconciled accounts to maintain high accuracy. Reviewed and processed employee expense reports and vendor invoices for payment. Verified postings to ledgers to confirm accurate entry and account balances. Reported financial data and updated financial records in ledgers and journals. Verified accurate recordkeeping processes, reducing financial inconsistencies. Eliminated discrepancies in finances by expertly documenting expenses, monitoring income, handling bank deposits and managing statements. ❖ Investigated daily variances and corrected errors to resolve discrepancies. Data Entry Clerk - CAMpoint Investment Limited, Lagos Jan. 2009 – Dec. 2013 ❖ Verified accuracy of computer system information by updating different data. ❖ ❖ ❖ ❖ ❖ ❖ ❖ Kept optimal quality levels to prevent critical errors and support team performance targets. Added documents to file records and created new records to support filing needs. Evaluated source documents to locate needed information. Scanned documents and saved in database to keep records of essential organizational information. Managed documents by organizing forms, Accomplishments Interests making photocopies, filing records, preparing correspondence and creating reports. Corrected data entry errors to prevent duplication or data degradation. EDUCATION ❖ BBA - MBA Finance Ladoke Akintola University Of Technology, Oyo State 2013 ❖ HIGHER NATIONAL DIPLOMA - Accounting Federal Polytechnic - Nasarawa, Nasarawa State 2005 CERTIFICATION AND TRAINING ❖ On Demand IT Skills – Digital Witch Support Community ❖ Foundations of Digital Marketing and E-Cormmerce – Coursera -