Resume + Portfolio
Dylan Knight-Looking to work remotely, feel free to add the E-mail above on google hangouts/skype
Summary of Qualifications
Google AdWords Certified with skills and experience in Digital Marketing, including paid and organic search, lead generation, analytics, social media, SEO, display advertising, email marketing, landing page optimization, and creative work. Out-of-the-box creative problem solver, capable of meeting deadlines under pressure. Detail oriented with exceptional communication skills (verbal/written).
Experience
Digital strategist 2015 (late) - Present
Solo contracting/Freelancing
Worked for various clients freelancing/solo-contracting through up work and other platforms.
Managed and Optimized AdWords Accounts – reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords, A/B Split Testing
Built SEO Optimized WordPress Sites - did competitive keyword research to
determine rank ability, find long tail keywords and new opportunities. Optimized
Meta Tags, created SEO Optimized content, and built links through Guest
Posting opportunities on High DA Sites.
Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid
Campaigns and Organic Search Strategies
Implemented Lead Capture and Email Marketing Campaigns – created
targeted landing pages and drove traffic via paid search and social. Created
email follow ups to drive traffic to customer’s offers and products.
Certifications:
Google AdWords certification
Hub spot inbound marketing certification
Advanced Business management diploma (Tafe, Queensland, Australia)
4WDonline2014 - 2015
Manager and Marketing director
Worked heavily in E-commerce in the 4x4 parts and accessories industry giving me excessive insight into business, management, innovation, Financial skills and Digital marketing.
Business management: I got an in-depth understanding how a business is managed as well as what it takes to drive a business forward. I grew the business into a highly profitable company with a great turnover rate.
Customer Service: I gained strong skills in customer service guiding them through our products, installation methods, issues with shipping and how to treat customers.
Implementing innovation: I started understanding that every business needs to innovate to grow their business and to survive in the market. I started implementing innovation into every aspect of the company driving the company to success.
E-commerce: Running the E-commerce company for 3 years gave me strong knowledge in the E-commerce market as well as what it takes to grow the company on a shoe string budget
PORTFOLIO:
Graczyk Thompson real-estate (2 months):
I was contracted to use Facebook to generate leads for their real-estate company. The leads we were generating was to sell property for first home buyers and investment properties.
Vanity One digital marketing firm (7 Months ):
I was contracted by vanity one as a digital marketer for several of their clients. This included SEM, SEO, SMM, Email marketing and inbound marketing work.
Synchro wear (1 month):
I was contracted as a freelancer to create and implement a content marketing strategy for this company. Similar to an inbound marketing strategy.
BASED (Current):
I am contracted to use social media to generate sales and to capture emails through an inbound marketing strategy.
KITSCHEN (1 month):
I was contracted to generate sales for this kitchen and home cooking brand. We created some very successful campaigns that saw some great results for this start up brand.
N8 Training systems (Current):
I am contracted to implement an inbound marketing strategy to generate E-mails, clients and customers for Nates fitness training programs.
VINE DIGITAL:
I am contracted to help them manage their client accounts, organize their systems, adjust and improve their clients campaigns and to help them with SEO/SEM