Dylan Knight

Experience/skills:

•Managed and Optimized AdWords Accounts – reduced CPC, implemented proper account structure and increased relevant traffic through keyword research and negative keywords, A/B Split Testing

• Built SEO Optimized WordPress Sites - did competitive keyword research to determine
rank ability, find long-tail keywords and new opportunities. Optimized
Meta Tags, created SEO Optimized content, and built links through Guest
Posting opportunities on High DA Sites.

• Used Analytics to Assess Visitor Behaviour and Make Adjustments to Paid
Campaigns and Organic Search Strategies

• Implemented Lead Capture and Email Marketing Campaigns – created
targeted landing pages and drove traffic via paid search and social. Created
email follow ups to drive traffic to customer’s offers and products.