Duygu Yildiz

DUYGU YILDIZ Digital Marketing Specialist Turkish - English - Spanish Mobile - E-mail- LinkedIn linkedin.com/in/yildizd INTRODUCTION 3 years of professional experience in hospitality and consumer product industries with a track of promoting businesses online, coordinating with various teams to ensure efficient operation and communication, and assisting senior management in administrative tasks SKILLS Top Skills: Social Media Marketing & Analytics, SEM, Email Promotions, SEO Practices, Google Analytics, Copywriting Technical Skills: Advanced Microsoft Office, Google Analytic, SEMrush, Canva, Hootsuite, Basic HTML & Adobe EDUCATION 2022 MBA Degree in Digital Marketing - Geneva Business School, Geneva, Switzerland 2016 Bachelor’s Degree in Marketing - Rutgers University Business School, New Brunswick, NJ USA 2014 Associate’s Degree in Business Administration - Mercer County Community College, West Windsor, NJ USA 2006 High School - Şenesenevler Lisesi, Istanbul, Turkey WORK EXPERIENCE Aug.21- Present Aresteas Yachting, Valletta Malta| Digital Marketing Assistant (remote) ■ Supporting marketing manager and marketing team with project organization ■ Performing administrative tasks to ensure the functionality of marketing activities ■ Creating and managing content on social media, web page, and digital accounts ■ Conducting market research and analysis and monitoring customer satisfaction ■ Collaborating with agencies in order to maintain a successful digital strategy and presence Mar.21 - Jun.21 The Happy Turtle Straw, Genève Switzerland| Social Media Marketing Assistant (remote) ■ Promoted products to local and international businesses, organizations, and associations online ■ Produced content on Canva.com for social media channels and website ■ Performed organic social media and email marketing ■ Collaborated with the press and media to get coverage ■ Internet prospected for business partnerships on search engines (primarily on Google.com) ■ Generated reports and conducting analysis (Facebook, Instagram, and LinkedIn) to improve performance and maintain a successful social media strategy Aug.17 - Aug.19 ■ Crowne Plaza Hotels & Resorts, Plainsboro, NJ USA| Digital Marketing Specialist Collaborated primarily with Sales, Operations, and Food & Beverage teams to promote hotel and all outlets (conference center, restaurant, and bar) ■ ■ ■ ■ ■ Performed organic and sponsored advertising and analysis on social media and search engines (Facebook, Instagram, Linkedin & Google Ads) and created email campaigns (ConstantContact) to increase brand awareness, drive traffic to hotel's websites, and generate business prospects Produced digital and print marketing material (menus, brochures, and evites) for the hotel and F&B premises (Canva) Assisted senior management in optimizing websites for search engines (Google Analytics & SEMRush) and launching new sites Responded to all guest feedback and inquiries from all channels, identifying trends, and reporting Managed property's Booking.com, Expedia, and TripAdvisor accounts and all other online presence and operations Jan.17 - Feb.17 ■ ■ ■ ■ ■ Assisted management, as well as content and sales teams Learned the CMS of various web properties while implementing marketing strategies Implemented SEO best practices when researching and creating content Employed basic photo editing techniques Brainstormed to generate new solutions and ideas June16 - Jul.16 ■ ■ ■ ■ Rutgers Business School, Newark, NJ USA| Communications & Marketing Intern Attended weekly meetings of Communications and Marketing Department to set up short-term goals and tactics and brainstorm on improving performance Assisted the department with email and event marketing activities on Pardot and EventBrite Participated in the local events in order to network with the community and create future opportunities June.15 - Jul.15 ■ ■ FunNewJersey.com, Jamesburg, NJ USA| Digital Marketing Intern The Coca-Cola Company, Istanbul, Turkey | Marketing Intern Attended the organization's orientation and personal development program Conducted research and data analysis in order to gain insight on the still beverages market (water, juice, and ice tea) in Kazakhstan Identified market growth and future opportunities COMPLEMENTARY COURSES 2018 Social Marketing - Hootsuite Media Inc., Online 2018 Digital Marketing Analytics, MIT Sloan Management School, Online VOLUNTEER WORK 2014 Intern - Brian D. Levine Accounting Services, Somerset, NJ USA LANGUAGES Turkish: Mother tongue English: Fluent Spanish: Intermediate AWARDS AND ACHIEVEMENTS ■ French: Conversational Revenue Management Essentials Training, 2018, InterContinental Hotels Group (IHG®) Driving optimal revenue by creating strategic revenue management practices. ■ Internet Prospecting Training, 2018, InterContinental Hotels Group (IHG®) Leveraging the Internet for sales. HOBBIES Music, poetry, opera, cinema, travel, reading, singing, cooking, astrology, reiki, meditation