Dustin

Dustin Johnson I've had the privilege of working in multiple countries, across a range of Marketing Manager structure, process, and reporting, while the most recent positions I've industries. Being the hard worker that I am, I adapt quickly to what is required of me and apply myself to any project I am a part of. My time at MasterCard gave me a strong appreciation for corporate held in the marketing industry has helped me grow my creativity within Contact a results-driven market. Address clients, considering their individual expectations & requirements. My 120 Trolling Way various roles have allowed me to cultivate a customer service mindset, Fayetteville, GA, 30215 while continuing to be approachable & friendly. I am skilled in developing marketing strategies for a wide range of I have been lucky enough to work, both within a large team, as well as Phone on my own. This has allowed me to develop high level organizational - skills, as well as personal strategies to follow previously implemented E-mail processes and procedures. - Work History Skills Marketing and advertising Excellent 2021-09 - Marketing Specialist Current NCR, Atlanta, GA Developed SEM strategy to increase lead generation. Google Adwords Excellent Campaign development Excellent Digital marketing Created SEO & PPC strategy based on sales data, audience metrics, and industry trends. Drove inbound leads, through marketing activities, to meet INQ/SQL monthly targets. Analyze Salesforce data in order to adjust marketing strategy. Excellent Superb writer and editor Excellent Digital media Teamed with advertising agencies and outside consultants to develop strategic marketing plans. Updated customer database and generated lists and counts for direct marketing projects. Liaised between internal creative teams and agencies for branding ideas, graphic designs and Excellent promotional materials. Met with vendors to assess products, inquire about SEO practices services and negotiate pricing. Excellent Worked closely with in-house design team to develop visuals for content. Exceptional attention to Created training materials used in knowledge detail sharing sessions with internal team members. Excellent Administered and procured funding for new marketing programs. HTML and CSS Maintained high level of understanding of industry Very Good standards and trends. Shadowed senior personnel on complex marketing PowerPoint presentations pursuits to build skills set. Very Good Identified appropriate marketing channels and target customers for campaigns. Organized Wrote engaging and successful marketing, Excellent Copywriting expertise Very Good advertising and website copy. 2017-02 - Marketing Manager 2021-09 Southern Web, Atlanta, Georgia Drafting & implementing marketing strategies to Analytics and SEO boost digital brand awareness, as well as increase Excellent website traffic and lead generation. Drafting product training documentation for clients. Campaign management Working with content department, generating Excellent strategic content designed to achieve measurable objectives. Vendor relations Monitored and evaluated website analytics with Very Good Google Analytics, Ahrefs, Google Ads, and others, to assess campaign success, identify issues and make Strategic planning forward-thinking adjustments to maintain targets. Excellent Drove marketing efforts by orchestrating advertising campaigns across a multitude of paid advertising platforms. Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of client products. Coordinated innovative strategies to accomplish objectives and boost long-term profitability. Mentored local personnel on best practices and protocols to maximize productivity, with regards to all aspects of search engine marketing. Directed successful SEO and link-building campaign to increase website's credibility and drive traffic- Senior Marketing & Sales Manager Focus Online, Cape Town Established and managed overall business plan for the Focus Online marketing department. Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results. Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives. Compiled product, market and customer data to forecast accurate sales and profit projections. Oversaw preparation of marketing copy, images, videos, emails and other collateral. Drove focused marketing initiatives to help hotel clients decrease commission to third party vendors and increase direct sales. Managed all aspects of paid search advertising for 30+ hotel clients. Performed design, content & structural updates of client websites through HTML coding & WordPress development. Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation. Lead targeted initiatives to meet new sales goals. 2007-02 - Settlement Administrator 2013-12 MasterCard, Cape Town Reconcile bank settlement files with client payments. Manage settlement reconciliations for 25+ eCommerce clients. Manage, respond & solve all queries related to settlement files from banking institutions as well as final clients. Manage specific eCommerce settlement files received over weekends. Initiated new product training for team members within the MasterCard gateway department. Trained new employees on settlement reconciliation procedures. Education - Bachelor of Commerce: Marketing Management And Research University of South Africa - South Africa