Dragomir Dragomirov

DRAGOMIR DRAGOMIROV • - •-Growth Marketer 74 Church street, Xghajra, Malta Summary Digital Marketer and Wordpress Designer offering over 5 years of experience in Digital Marketing and Web design(UX). Creative and dynamic marketer with proven expertise in penetrating new markets by analysing data and building digital personas. Leverages data to establish presence and build a positive brand while fostering continuous client engagement through the main digital channels. Loves to build targeted sales funnels with great user experience to archive business goals. Taking data driven decisions on design improvement on web pages is an important part of his work. Designing and developing unique landing pages and websites while focusing on client's requirements. Adept at working effectively to achieve goals both as a cross-functional team member and individual contributor. Core Competencies Digital Marketing Digital Planning Conversion Rate Optimisation(CRO) Social Media Advertising Search Engine Marketing (PPC) Email Marketing Search Engine Optimisation(SEO) Campaign management Web Design Wordpress Design Data Driven Design Landing Pages WP Multisite management User Experience HTML CSS Customer Relations management Data Research & Analysis Market research Online Processes Improvements Digital sales funnels Return of Investment (ROI) Professional Experience 08.2016 - 08.2017 E-commerce Executive AX Holdings - Malta Served as a key member of the team charged with formulating and executing the digital direction for the group and devising online marketing initiatives consistent with overall group strategy. Analysed online markets to identify new opportunities and effectively managed Paid social and Pay per click (PPC) advertising across the group's hotels to generate revenue. Worked with sales team towards archiving their sales goals by designing Landing pages and planning or executing online marketing strategies for different outlets. Effectively managed budgets to archive goals and ROI, set by the group's stakeholders.Managed the Paid Social Media advertising for the full group consisting of 17 outlets restaurants, hotels and health-care establishments. Planned and executed a Digital marketing strategy for a new hotel within the group, to build brand awareness and penetrate new markets by using a mix of digital channels. Managed successfully the email database for the group by planning, designing and sending emails campaigns to the targeted audience. Analysing and segmenting the email database to archive better campaign results. Working towards improving the email automation process by segmenting subscribers and gathering more information from them. Strategically managed ROI of different Paid social Media and SEM campaigns including building traffic towards a brand new website. Built and managed website heat maps to enhance and refine user experience and satisfaction through data. Collaborated with team members to rebrand and build websites, marketing materials and online strategy resulting in increased brand awareness and sales internationally. Managed a Wordpress Multisite (front end issues) - broadcasting blog - posts across 18 subdomains. Build post templates to maintain consistency across all sub-domains. Worked towards https://www.visualcv.com/dragomirmarketer improving landing pages and sales pages by collecting data and presenting my findings to the Group's Head of Digital Marketing. 04.2014 - 04.2016 Customer Service Representative Paddy Power Betfair plc Taking care of the customers for Bulgaria - Account and betting issues via email, phone and chat. Providing them with different information based on the query. Maintaining B2C relationship and providing great customer service. Internally communicated and escalated any promotional or website issues we might have. Provided feedback to customers on a timely manner and maintained a great positive connection with all of them. Made sure the website and mobile app offered for Bulgaria are in goodcondition. Collecting information and feedback from customers about promotions and assisting the Commercial Manager and Promotions Executive for Bulgaria in improving them. Assessing and reporting any difficulties the customers might have while onsite. Maintaining 2012 - Present Digital Marketer and Wordpress Designer Freelance Working on various projects as part of a team mainly responsible for front end website design. Developing marketing strategies for different businesses by creating a mix of online and offline marketing initiatives. Organising and marketing events which were attended by hundreds of people. Working with different clients internationally to design or rebrand their websites as per their business or goal needs. Building and executing digital marketing strategies leveraging their services on Social media or Google. Continuously keeping good relations with all of my clients by working around their requestsfor the web design or promotional visuals. Designing excellent websites focused on the goals and requests of clients. 2004 - 2012 Earlier Experience Various Organizations Head waiter across different restaurants Analysing and planning restaurant sales levels and profitability Organising marketing activities, such as promotional events and discount schemes; Preparing reports at the end of the shift/week, including staff control, food control and sales Creating and executing plans for department sales, profit and staff development Setting budgets and/or agreeing them with senior management Planning and coordinating menusTaking responsibility for the business performance of the restaurant Junior Designer Taking part in making and designing furnitureMonitoring the process of creating furniture Keeping close contact with existing clients - greating and advising them for selecting furniture Working with the senior DesignerTaking part in creating an award winning project Working on my own on custom furniture, designing and creating them Education 02.2015 - 07.2015 Professional Diploma in Digital Marketing Digital Marketing Institute - Ireland A global-standard Bachelors certified diploma in digital marketing covering in depth all of the main digital marketing channels -Search engine marketing - SEO ;PPC ;Display Advertising, Mobile marketing, Social media, Analytics and strategic planning of campaigns. 04.2012 - 02.2015 Courses in Web Design and development ICE Malta https://www.visualcv.com/dragomirmarketer Technological Proficiencies Microsoft Office Suite SEM Rush Google Webmaster tools Google Analytics Google Adwords Mailchimp Hotjar.com - heat mapping Adobe Dreamweaver Adobe Photoshop Hootsuite Facebook Business Facebook Insights https://www.visualcv.com/dragomirmarketer