DOUGLAS E BRYSON
PROFILE
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EXPERIENCE
Creative ROI-focused paid search advertising and search engine optimization strategist with an
emphasis on helping businesses convert their online visitors into loyal, long-term customers
while lowering their cost per client acquisition.
Google Certified Partner with Up-to-Date certifications in AdWords Search, AdWords Mobile,
AdWords Display, Bing Certification, Yahoo Gemini Certification, and Google Analytics
Extensive online marketing, sales and entrepreneurial experience with strong client relations’
management, self-sufficiency best practices, and online KPI analysis.
Enthusiastic drive for continued education in online marketing, specifically Paid Search
Advertising (AdWords, LinkedIn, Facebook/Instagram, AdRoll) SEO (Local and National Search
Ranking and Analysis) and Search Engine Optimization.
8 Years Digital Marketing Experience with strong acumen in Inbound Marketing, both organic
and paid traffic.
iPROSPECT, FORT WORTH, TX ……………………………………………………04/18-Present
Senior Associate, Paid Search – NRG Brands
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Responsible for paid search maintenance and optimization (AdWords, Bing, and Yahoo Gemini)
for NRG Brands: Reliant Energy, Reliant Small Business, and Reliant Home Services
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Proficient in utilizing Project Management tools such as Wrike, TeamWork, ActiveCollab, and
Asana. Strong acumen in Marketing Project Management, specifically Agile utilizing the Kanban
Method.
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Proficient in DoubleClick by Search (now Search Ads 360). Strong skillset in Microsoft Office
Programs, specifically Advanced Excel formulas and Pivot Tool utilization.
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Involved in benchmarking KPIs, client facing reporting and communication, campaign
optimization, and daily budget pacing.
RECENT ACCOMPLISHMENTS
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Assisted in exceeding Reliant Residential sales goal by 180% for August 2018 while
maintaining 67% of CPA goal.
DIALED-IN LOCAL, DALLAS, TX ……………………………………………………03/11-Present
SEM & Social Media Marketing Strategist | Web Design & Development Architect
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Involved in business development and acquisition of company’s services, specifically Search
Engine Optimization, Paid Search Advertising, Analytics & Research, Social Media Marketing,
Lead Generation, and Online Review Management.
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Involved in acquiring and motivating high quality talent for specific projects through online
resources such as Upwork and Onlinejobs.ph.
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Proficient in utilizing Project Management tools such as Wrike, TeamWork, ActiveCollab, and
Asana. Strong acumen in Marketing Project Management, specifically Agile utilizing the Kanban
Method.
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Handle client relations, KPIs, and performance analysis for both company and clientele.
RECENT ACCOMPLISHMENTS
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PPC: In the past year I have managed several successful paid search campaigns with approximate
$100,000/mo in monthly spend across AdWords Search/Display, Facebook, LinkedIn, and AdRoll.
Documentation available upon request.
SEO: Responsible for ranking dozens of service-oriented businesses across the United States
included SSDI attorneys, residential roofing companies, restaurants, dental practices, and
chiropractor. In addition, I was instrumental in ranking several franchise lead generation
websites for major franchise entities. Documentation available upon request.
HORTON GROUP, Nashville, TN ……………………………………………08/15-11/15
SEO and Paid Search Strategist
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Responsible for implementing OnPage and OffPage Optimization to several small and medium
size business accounts for all of greater Nashville, Tennessee.
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Assisted with AdWords account creation, optimization and nurturing of AdWords campaigns to
ensure the highest conversion rate, CTR, and lowest cost per conversion possible.
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Handle relations, KPIs, and performance analysis for both company and clientele.
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Responsible for Inbound Marketing best practices across Hubspot clientele.
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Certified in Inbound Marketing.
ADDITIONAL POSITIONS
DELL INC, Nashville, TN ………………………………………………………08/05 – 04/06
Small & Medium Business Large Opportunity Representative
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Responsible for assisting in the sales process with small businesses wanting to purchase large
orders of computer network equipment, including computers, laptops, servers, switches, routers,
and other software and peripherals. Transactions ranged between $20,000 to $300,000 one-time
purchases.
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In charge of realigning businesses that plan to purchase a minimum of $50,000/year on IT
expenditures, in an effort to create the most efficient pathway for customers to receive the best
resources at Dell.
OVERALL ACCOMPLISHMENTS
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Responsible for establishing the relationship between Facebook and Dell, as well as Kayak and
San Destin Beach Hilton.
DELL INC, Nashville, TN ………………………………………………………10/04-08/05
Small & Medium Business Inside Sales Representative
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Responsible for inside IT sales for small and medium businesses across the United States,
specifically computers, laptops, servers, and network based hardware and software.
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Handled pre-qualification of businesses budgeting a minimum of $50,000/year in IT Expenditures
OVERALL ACCOMPLISHMENTS
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EDUCATION
Received Rep of the Quarter Recognition for the entire small and medium business sales division.
Achieved 120% average attainment while holding position.
FORMAL EDUCATION
CENTENARY COLLEGE of LOUISIANA, Shreveport, La - Bachelors of Science in Business Administration,-
CONTINUING EDUCATION
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Completed Planet Ocean’s SEN's Advanced SEO/SEM Bootcamp – 10 hours
Proficient with Link Detox, Rmoov.com, and how to get a website’s manual penalty revoked and
recovered.
Yext Certified Partner
Active member on Lynda.com and Udemy.com
Google AdWords and Google Analytics Certified with Google Certified Partner Status
Inbound Marketing Certified by Hubspot.
Yahoo Gemini Certification
Bing Ads Certification
Doubleclick by Search Certification
Google Tag Manager Certified
Google Display Certified
