TOP DI
GI
TAL MARKETI
NG AGENCY I
N DALLAS
Cas
eSt
udy
ADal
l
asApar
t
mentLocat
orSer
vi
ce
How aDal
l
asApar
t
mentL
ocat
or
Ser
vi
ceSk
yr
ock
et
edt
oPa
ge1of
Googl
ea
ndI
ncr
ea
s
edNew Si
t
e
Vi
s
i
t
or
sby1
64
%.
ASAPApar
t
mentFi
nder
shas
NONEXI
STENTWEBPRESENCE
beenhel
pi
ngt
hepeopl
eof
Pr
i
ort
opar
t
ner
i
ngwi
t
hDi
al
edI
n,
ASAPApar
t
mentFi
nder
swas
Dal
l
asands
ur
r
oundi
ng
s
t
r
uggl
i
ngwi
t
hvi
r
t
ual
l
ynonex
i
s
t
entor
gani
ct
r
af
f
i
c.
AGoogl
es
ear
chof
t
hecompanynamewoul
dbr
i
ngbackdi
s
appoi
nt
i
ngr
es
ul
t
s
.20+pages
i
nandt
hes
i
t
ewass
t
i
l
l
nowher
et
obef
ound.I
nanat
t
emptt
or
i
ghtt
he
nei
ghbor
hoodsfindt
hei
ri
deal
r
ent
alpr
oper
t
i
ess
i
nce1
986.
s
hi
p,Br
i
ani
ni
t
i
al
l
ycont
r
act
edwi
t
hal
ar
ge,
wel
l
k
nownSEOagencyi
n
Dal
l
as
.Si
xmont
hsi
nt
ot
hecont
r
act
,hewasdi
s
hear
t
enedbyt
hel
ackof
ROI
,nott
oment
i
ont
hepoorcommuni
cat
i
onandot
hergl
ar
i
ngi
s
s
ues
.
Des
pi
t
et
hecompany’
ss
t
el
l
ar
r
eput
at
i
onanddecadesof
TI
MEFORACHANGE
ex
per
i
ence,however
,t
her
e
Real
i
z
i
nghewasget
t
i
ngnowher
eandwas
t
i
ngv
al
uabl
emoneyi
nt
he
wasonear
eai
nwhi
chr
es
ul
t
s
pr
oces
s
,Br
i
andeci
dedt
omak
eachange.
Awebs
ear
chofDal
l
asSEO
wer
ehar
dt
ocomeby
.
That
s
er
vi
cesbr
oughthi
mt
oDi
al
edI
nL
ocal
and,af
t
erdi
s
cus
s
i
nghi
s
concer
nswi
t
hownerDougBr
ys
on,hedeci
dedt
omak
et
hes
wi
t
ch.Not
wasonl
i
ne.OwnerBr
i
anNel
ms
onl
ywasDouganex
per
tatSEOpr
i
nci
pl
es
,butheal
s
ohappenedt
obe
r
ecogni
z
edt
hati
nor
dert
o
ex
t
r
emel
yk
nowl
edgeabl
eaboutt
heapar
t
mentl
ocat
ori
ndus
t
r
y
.I
twasa
compet
ei
nani
ncr
eas
i
ngl
y
per
f
ectf
i
t
.
compet
i
t
i
vedi
gi
t
al
mar
k
et
pl
aceASAPwoul
dneed
ASYSTEMATI
CAPPROACH
Onceonboar
d,Dougandhi
st
eam gotr
i
ghtt
owor
k
.HeandBr
i
an
t
of
i
ndawayt
oper
f
or
m bet
t
er
di
s
cus
s
edatl
engt
ht
hecompany’
sov
er
ar
chi
nggoal
st
oens
ur
et
hatt
he
i
nt
hes
ear
chengi
nes
.
That
’
s
s
t
r
at
egyi
mpl
ement
edwoul
dal
i
gnwi
t
handef
f
ect
i
v
el
yachi
ev
et
hos
e
wher
eDi
al
edI
nLocalcame
obj
ect
i
v
es
.
Thet
eam beganbyconduct
i
ngat
hor
oughs
i
t
eaudi
tt
o
i
dent
i
f
yar
easof
weak
nes
sandoppor
t
uni
t
y
.
Theyal
s
of
ocus
edon
i
nt
opl
ay
.
pi
npoi
nt
i
ngt
het
opl
ocal
t
ar
get
edk
eywor
dss
ot
hatt
heopt
i
mi
z
eds
i
t
e,
bot
hi
nt
er
msof
webs
i
t
ecopyandbehi
ndt
hes
cenesSEO,
woul
dgai
n
gr
eat
ervi
s
i
bi
l
i
t
yandr
ankhi
gheri
nt
hes
ear
chengi
ner
es
ul
t
s
.
Thenex
ts
t
epi
nv
ol
v
edcr
af
t
i
ngengagi
ng,hi
ghl
yr
el
ev
ant
anduni
que
k
eywor
dopt
i
mi
z
edwebs
i
t
econt
entt
hati
sdes
i
gnedt
onotonl
y
per
f
or
m wel
l
i
nt
hes
ear
chengi
nesbutal
s
ocompel
vi
s
i
t
or
st
ot
ak
e
act
i
onandconv
er
t
.
Thei
ndept
hs
t
r
at
egyal
s
oi
nv
ol
v
edmak
i
ng
i
nt
el
l
i
gentus
eofs
oci
al
net
wor
k
s
,bui
l
di
ngs
t
r
at
egi
cal
l
ypl
acedback
l
i
nk
s
,
andi
mpl
ement
i
ngav
ar
i
et
yofadv
ancedons
i
t
eandof
f
s
i
t
eopt
i
mi
z
at
i
on
t
echni
ques
.
www.
di
al
edi
nl
ocal
.
com
Res
ul
t
st
hat
Speakf
or
Thems
el
ves
.
RESUL
TSBREAKDOWN:
Af
t
erj
us
ts
i
xmont
hsofwor
ki
ng
wi
t
hDi
al
edI
n,
ASAPbegant
o
s
eei
ncr
edi
bl
er
es
ul
t
sbeyond
T
heo
r
g
a
ni
cg
r
o
wt
hwea
c
hi
e
v
e
di
ns
uc
has
ho
r
tpe
r
i
o
do
ft
i
mewi
t
h
whatt
heyevent
hought
Di
a
l
e
dI
nwa
sno
t
hi
ngs
ho
r
to
fa
ma
z
i
ng
,
”r
e
ma
r
k
e
dBr
i
a
n.
“
Wewe
nt
pos
s
i
bl
e.Mos
tnot
ewor
t
hywas
f
r
o
m20+pa
g
e
sde
e
pt
ot
hef
i
r
s
tpa
g
eo
ndo
z
e
nso
fo
urt
a
r
g
e
t
e
d
t
hes
i
t
e’
sr
api
dcl
i
mbt
ot
het
op
k
e
y
wo
r
dsa
ndt
hepho
ne
ss
t
a
r
t
e
dr
i
ng
i
ngo
f
ft
heho
o
k
oft
hes
ear
chengi
nes
.
Wi
t
h
Di
al
edI
n’
ss
t
r
at
egyi
npl
ace,
Anot
herar
eawher
eBr
i
anwaspar
t
i
cul
ar
l
yi
mpr
es
s
edwi
t
hDi
al
edI
n
t
hecompanyachi
eved:
L
ocal
wascommuni
cat
i
on.
Thecompanyhe’
dwor
k
edwi
t
hpr
evi
ous
l
y
l
ef
thi
mf
eel
i
ngast
houghhewasbei
ngk
epti
nt
hedar
kmos
toft
he
t
i
me.
“
Wewe
r
ei
mp
r
e
s
s
e
db
yt
h
eo
p
e
n
n
e
s
sa
n
dt
r
a
n
s
p
a
r
e
n
c
ywer
e
c
e
i
v
e
df
r
o
m
128
Or
gani
cLeads
Do
u
ga
n
dh
i
st
e
a
m,
”Br
i
a
nc
o
mme
n
t
e
d
.
“
T
h
emo
n
t
h
l
yv
i
d
e
or
e
p
o
r
t
swe
r
ea
n
i
c
et
o
u
c
ha
n
dt
h
e
yr
e
a
l
l
yh
e
l
p
e
dmet
ou
n
d
e
r
s
t
a
n
dwh
a
twa
sg
o
i
n
go
n
.
I
a
l
wa
y
sf
e
l
tl
i
k
ewewe
r
eo
nt
h
es
a
mep
a
g
ea
n
dt
h
a
tmyg
o
a
l
swe
r
ec
l
e
a
r
l
y
u
n
d
e
r
s
t
o
o
d
.
T
h
er
e
s
u
l
t
sr
e
a
l
l
ys
p
e
a
kf
o
rt
h
e
ms
e
l
v
e
s
.
”
ABr
i
ghtFut
ur
e
Ul
t
i
mat
el
ywhatASAPApar
t
mentFi
nder
sgotoutofi
t
sr
el
at
i
ons
hi
pwi
t
h
164%
New vi
s
i
t
ori
ncr
eas
e
512
PPCLeads
Di
al
edI
nL
ocal
wasi
t
scompet
i
t
i
v
eedgeback
.Now t
hecompanycan
mat
chi
t
swor
dof
mout
hmar
k
et
i
nganddecadesofi
ndus
t
r
yex
per
i
ence
wi
t
has
t
r
ong,ef
f
ect
i
v
ewebpr
es
encet
hatwi
l
l
cont
i
nuet
odr
a
wi
nl
eads
andpr
oducepos
i
t
i
v
eROI
.
Woul
dyoul
i
ket
oexper
i
encer
es
ul
t
sl
i
keASAP
Apar
t
mentFi
nder
s
?
Don’
twas
t
et
i
meandmoneywi
t
hbi
gfir
mst
hatar
en’
ti
nt
er
es
t
edi
ny
our
s
ucces
s
.Cont
actDi
al
edI
nLocalt
odayf
oraf
r
ee20mi
nut
e
cons
ul
t
at
i
onands
t
ar
tget
t
i
ngt
her
es
ul
t
syoudes
er
ve!
295%
Li
f
et
i
mepr
oj
ect
edROI
20
Keywor
dphr
as
es
r
ankedonpage1
DI
AL
EDI
NL
OCAL
2919COMMERCES
T
REET
S
UI
T
E#589
DAL
L
AS
,T
X75226
HOURS
:MONF
R8:
30AM –5:
30PM
PHONE:-
WWW.
DI
AL
EDI
NL
OCAL
.
COM