Dorette Botha-| -
LinkedIn: linkedin.com/in/dorettebotha
Professional Summary
Sales & Business Development Leader with 18+ years of experience growing revenue for B2B
SaaS, EdTech, HRTech, and product-led businesses. Proven ability to deliver results through
strategic market entry, outbound sales systems, and international client management. Based in
Thailand, fully remote-ready with no visa requirements, serving clients across APAC, EMEA,
and North America. Adept at balancing high-level strategy with hands-on execution.
Key Skills
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B2B SaaS Sales & GTM Strategy
International Expansion & Remote Team Enablement
Cold Outreach & Lead Generation Systems
Full-Cycle Sales: Discovery, Demo, Close
CRM Optimization: HubSpot, Salesforce, Apollo
Pipeline Growth & Forecasting
Cross-Functional Sales Collaboration
Time Zone Flexibility: APAC, EMEA, NA
Professional Experience
Founder & Business Development Partner
Playbook A Consulting | Remote | 2020 – 2024
● Closed $750K+ in ARR within 6 months for SaaS and service clients through cold
outbound GTM strategy
● Built remote sales systems and trained SDRs, increasing lead-to-opportunity conversion
by 30%
● Launched high-performance campaigns targeting buyers across Asia, Europe, and North
America
Independent Business Development Consultant
Remote (Thailand-based) | 2020 – Present
● Developed tailored sales playbooks for early-stage B2B clients, improving win rates by
25%
● Managed multi-time zone outreach and onboarding with global teams and prospects
● Designed scalable outbound strategies using Apollo, Lemlist, Mailshake, and LinkedIn
Navigator
Director of Global Acquisitions (SaaS)
Konsyg | Remote | 2016 – 2018
● Managed a global $850K+ portfolio and closed multi-year SaaS contracts in fintech and
education
● Implemented GDPR-compliant outreach strategy, boosting trust and compliance in EU
markets
● Optimized CRM processes to streamline international deal flows and reduce sales cycle
times
Founder & Head Consultant
Dogosy (Pet Industry B2B Platform) | Thailand | 2024 – Present
● Developed cold lead generation and sales ops infrastructure for B2B pet food suppliers
in Asia
● Negotiated multi-regional agreements and set up cross-border sourcing workflows
Director of Business Development (Consulting)
Pure Arctic Dog Treats | Remote | 2024
● Generated $350K+ in revenue in Q1 via global outreach and wholesale partnerships
● Built a 600+ lead pipeline and designed repeatable sales email workflows across buyer
segments
Key Achievements
● Increased outbound conversion rates by 30% using strategic messaging and list
segmentation
● Closed six-figure contracts in multiple industries including SaaS, EdTech, and retail
● Scaled international client acquisition across 3 time zones with >90% client retention
● Supported startups and founders with plug-and-play sales infrastructure that reduced
CAC
Education & Certifications
BA in Human Resource Management – University of South Africa (2012)
Sales Strategies in a New World of Selling – LinkedIn Learning
LinkedIn Sales Navigator Optimization
GDPR Compliance & Data Protection
DISC Behavioral & Talent Development
Tools & Platforms
Salesforce • HubSpot • Apollo • ZoomInfo • LinkedIn Sales Navigator
Slack • Notion • Trello • Lemlist • Canva • Mailshake • ChatGPT
Languages
● English (Native)
● Afrikaans (Fluent)
● Thai (Elementary)