Doreen Muriithi
Kenyan | Nairobi, Kenya
Upwork:https://www.upwork.com/freelancers/miceremuriithi
LinkedIn:www.linkedin.com/in/micere-muriithi-doreen
SUMMARY
● Rockstar virtual assistant with experience in Graphic design, Social Media
Management, and Lead generation.
● Excels in providing exceptional service to clients.
● Completed an Intensive 8-week Virtual assistant and AICE training with ALX
Africa.
EDUCATION
Multimedia University Of Kenya – Nairobi, Kenya.
Bachelor of Commerce(Finance)
May 2011 – December 2013
KASNEB
CPA 4
WORK EXPERIENCE
Graphic Designer/Branding Expert
October 2022 - Present
A-Z Graphics – Nkubu, Kenya
● Help grow brands by offering unique graphic designs, branding, and quality
printing services.
LinkedIn Community Manager
November 2023 - January 2025
Upwork – Remote
● posted 10 high-quality, value-added comments daily on influential LinkedIn
profiles, resulting in a 30% increase in profile engagement rate.
● Increased client's follower count by 25% within six months through strategic
commenting and community engagement
● Researched relevant industry trends and topics to ensure comments were
insightful and added value to discussions
Social Media Marketing Content Creator
May 2023 - October 2023
Upwork – Remote
● Developed and implemented a comprehensive social media marketing
strategy for a private pool rental property, resulting in a 40% increase in
booking inquiries within six months.
● Created high-quality, visually appealing graphics for social media posts per
week and images using Canva, and Adobe Illustrator, leading to a 30% boost in
engagement rates.
● Increased client's social media following by 30% across platforms (Facebook,
Instagram,) within 6 months through strategic content creation and audience
engagement strategies.
● Conducted A/B testing on various design elements and content layouts to
optimize performance, contributing to a 30% improvement in overall
engagement metrics.
Financial Research Specialist
March 2022 - December 2022
Upwork – Remote
● Conducted thorough web searches and data entry for SEC reports, including
10-K and shareholder proxy statements, for publicly traded companies.
● Extracted and organized data on executive compensation and incentives,
contributing to detailed and actionable financial reports.
● Organized and presented extracted data in clear and concise formats
(spreadsheets, reports) for seamless client integration and analysis.
Virtual Assistant with SEO Experience
June 2021 - December 2021
Upwork – Remote
● Created, edited, and posted over 200 articles on WordPress websites,
ensuring adherence to SEO best practices and Divi theme guidelines.
● Managed content for guest posting sites, leading to a 25% increase in
backlinks and improved domain authority.
● Increased organic traffic to client websites by 15% within 3 months through
strategic keyword research, on-page SEO optimization, and high-quality
content creation.
● Acted as a quick learner and adaptable team player, readily taking on new
tasks and mastering required skills.
Social Media Manager and Graphic Designer
May 2022 - May 2023
Jekim Hospital Nkubu – Meru, Kenya
● Designed and posted content on social media platforms such as Instagram, and
Facebook to increase traffic by 15%
● Engaged with followers and responded to comments.
● Used Canva to create compelling visualizations that regularly have engagements
above 1k post engagements,3k+ post reaches, and an increase in page likes.
Finance Clerk
January 2017 - August 2018
Meru County Microfinance Corporation – Meru, Kenya
● Reconciled bank statements to the cashbook
● Managed petty cash ensuring efficiency and effectiveness in the day-to-day
running of the organization
● Processed payments and updated financial records both physically and
electronically
SKILLS
● LinkedIn Community
● Copywriting and
● Financial Data
Management
Content Creation
Analysis
● Social Media Strategy
● Graphic Design
● Web Search and
● SEO and Content
(Canva, Adobe
Research
Optimization
Illustrator, Placeit)
● Data Entry and
● Article Writing and
● Platform
Management
Editing
Management
● Lead generation
● WordPress
(Facebook, Instagram,
● Web Design
Management (Divi
Twitter, LinkedIn)
Theme)
● Social media
management
LANGUAGES
Kiswahili - Native
English - Expert
TRAINING
ALX Africa
September 2022
Virtual Assitant Course
August 2022 –
Ajira Digital –Virtual
Virtual Assistant
Data management
Article writing
Transcription
Digital Marketing
CERTIFICATION
ALX Virtual Assistant programme
Honors
ALX AICE
Honors
February 2021 – December 2021
Sept 16, 2022,
July8, 2024,
