Dordjaka Ednyashev

DORDJAKA EDNYASHEV-· cell 7(917)- http://ca.linkedin.com/in/dordjaka/ SKILLS & QUALIFICATIONS 7 years in Programmatic Media, Account Management, Ad Operations, and Product Management Department Lead (5 Campaign Optimization Managers) Seasoned Account Manager who wins clients’ trust through expertise and builds relationships Experienced in running complex campaigns with focus on post-click KPIs in Display, Video, Social, Mobile, and Native Expert knowledge of DV360, Campaign Manager, StackAdapt, AppNexus, BrightRoll, TubeMogul, TheTradeDesk PROFESSIONAL EXPERIENCE Freelance Programmatic Consultant June 2020 – Present Consulting or directly managing campaigns on DV360, Campaign Manager, Xandr, StackAdapt, Tubemogul (now part of Adobe). Responsibilities and objectives: Media Buying Budget Delivery and achieving KPIs Display, Native, Video Advertising Conversion Rate Optimization Campaign Management & Optimization Client Communications Landing Page Analysis Mail.ru Group – Moscow, Russia March 2021 – October 2021 Integrated Sales Manager Selling digital transformation technologies to a wide range of large CPG clients through a Mail.ru Group suite of products that includes a Tax Monitoring System, Advertising Suite, Computer Vision, corporate education & e-commerce platforms, and cloud servers. MightyHive – Toronto, Canada November 2018 – November 2019 Account Manager Managing client relationships: On-boarding new clients, team introduction and platform training sessions Mentorship on transferring media campaigns and existing learnings onto new platforms Performance and campaign health check-ups Provision and explanation of platform and industry updates that might affect the client Quarterly in-person client meetings (“office hours”, entertainment, upsells, concerns) Providing expertise and advice on: Media execution - choosing the right KPIs, campaign structure, optimization cadence, optimization support Providing consultation and training on Google Marketing Platform stack with focus on media buying (DV360), ad serving (Campaign Manager), and analytics (Google Analytics) Helping brands move towards in-housing by: Thoroughly explaining the ins and outs of agency & brand relationship - agency fees, transparency and control of agency margins, data ownership, quality control Semi-monthly training sessions on various topics that help client’s team to become self-sufficient Grew clients spend on media & services 20% YOY (comparing to volumes from the previous year) StackAdapt – Toronto, Canada September 2018 – November 2018 Account Executive Winning new business in the US & Canada (focus on mid-sized independent agencies and holding companies): Cold Calls LinkedIn Reach Outs Professional Networking Referrals from existing clients Managing and growing the client portfolio – 20-30 active spenders Developing and maintaining client relationships with decision makers at agencies & brands Managing the pod (AM + Campaign Manager) by tracking client spend, underspending campaigns, and clients’ concerns StackAdapt – Toronto, Canada February 2018 – September 2018 Senior Manager, Team Lead, Platform Optimization Leading StackAdapt’s optimization department, handling revenue of $2M/month Building, managing, and training a team of 5 Campaign Optimization Managers (COMs) Overseeing performance of 1200 live campaigns across Native, Display, and Video 75% rate of campaign reaching KPIs Found and productized performance patterns, based on data from thousands of campaigns Reduced the number of under-performing campaigns by 20% by achieving stronger CTR, CPC, CPE, CPA, CPCV, and Completion Rate numbers Developing role responsibilities for Campaign Managers, team structure, KPI's, and performance reviews Improving performance of acquisition-focused campaigns (CPA) Building internal “Optimization & Performance” knowledge wikipedia Built and implemented an internal tracking system for measuring, communicating, and reporting on campaign performance across the entire DSP StackAdapt – Toronto, Canada May 2017 – February 2018 Product Manager StackAdapt – Toronto, Canada June 2015 – May 2017 Senior Customer Success Manager Client communications, optimization, budget delivery, upselling, and campaign analysis Building out internal team processes and documentation for onboarding & customer retention Optimizing towards CPC, CPE, Video Completion Rates, CPCV, CPA, CTR Meeting clients, presenting & highlighting opportunities for performance improvement, providing reporting, and explaining performance patterns Collective Roll – Toronto, Canada March 2014 – June 2015 Digital Media Specialist Tracking, analyzing and optimizing campaigns performance across platforms, such as StackAdapt, TubeMogul, AppNexus, theTradeDesk, Google AdWords, Google AdX, and BrightRoll ACADEMIC ACHIEVEMENTS HUMBER COLLEGE – Toronto, Canada Aug 2012 – May 2014 Post-Graduate Certificate in Global Business Management DICKINSON STATE UNIVERSITY – Dickinson, ND, USA Aug 2008 – Dec 2011 Bachelor of Science in Business Administration (BA)