Dorcas Kariuki

Nairobi, Kenya- Dorcas Kariuki SUMMARY Skilled content creator with exceptional writing, proofreading, and editing abilities to positively impact sales by producing exceptional written materials to engage customers and promote diverse offerings. I can skilfully develop themes and build upon initial ideas to exceed your marketing and advertising expectations. Am an SEO-focused Blogger who exploits keywords and search metrics to produce exceptionally monetizable content. Am ready to drive revenue and growth to your web through keen exploitation of produced content. PROFESSIONAL EXPERIENCE Web Content Writer Utalii International College. November 2021–April 2022       Integrated SEO techniques into writings to elevate search rankings. Wrote blog posts to editorial standards on grammar, punctuation, and other house style considerations. Learned about the college to understand key features and the best methods for promoting it. Consulted with sales, media, and marketing representatives to obtain information of the college. Wrote articles, bulletins, sales letters, and other related informative, marketing, and promotional material. Presented drafts and ideas to clients. Content Writer. Nation Media Group. July 2021–November 2021        Developed and maintained collaborative and trusting relationships with colleagues and clients. Corrected grammatical, spelling, and typographical errors and called out inconsistent content and format. Proofread print-related marketing materials and flagged errors and questions using recognized industry-standard symbols. Coordinated with authors, copywriters, and studio artists and verified universal use of the latest revisions and versions. Used reference resources and independent resources to check facts, figures, and other information. Looked for formatting consistencies and other non-grammatical problems with the potential to impact the quality of the final work. Evaluated and edited work for consistency in style, voice, and word usage.  Worked with authors and editors to coordinate corrections in works. Freelance Content Writer Daystar University. March 2020– May 202       EDUCATION Conducted in-depth research and stayed up-to-date on the competitor content. Collaborated with teammates on the editorial calendar and visual layouts, interactions, and tone. Coordinated with subject matter experts for interviews and topic generation. Managed requests for captions, social media, and website content and partnered with multiple teams to confirm timely delivery of projects. Conducted research to obtain factual information and authentic detail using sources such as newspaper accounts, diaries, and interviews. Promoted the university by writing engaging and fresh advertising copy. Bachelor’s degree in Public Relations(concentration: communication), January 2018 Strathmore University. Human Resource Management. September 2020 Technical University of Mombasa. SKILLS SUMMARY             Optimize language usage SEO content writing Blog writing Article writing Blog content creating Creative writing Consult with clients Editing and proofreading Research markets Teamwork Problem-solving Creative thinking HOBBIES     Reading Riding Hiking Swimming