Dorcas Adisa

Dorcas Adisa Copywriter -+234 - https://www.linkedin.com/in/dorcas-adisa/ SUMMARY Digital copywriter with experience and expertise across various marketing channels. I am a creative problem solver, passionate about simplifying complex information into simpler content to inform and engage audiences. Above all, I am infatuated with paying attention to details and motivating teams to push their creativity and design exceptional marketing campaigns that drives results— and close deals. EXPERIENCE JDI Content Marketing Agency | Aug 2021-Present Content Marketer At JDI, I came onboard as a SEO content writer and took on the roles of a content marketer. My core responsibilities includes planning, creating and sharing content to attract and convert prospects across all marketing channels. • • • • • • Wrote and edited well-researched 25+ blogs, doubling organic traffic through SEO efforts. Designed, executed and optimized digital marketing campaign across marketing channels; led to a 20% increase in ROI. Planned, analyzed, and launched content marketing strategy for a cross section of clients with outputs utilized across social media channels, websites and other online platforms. Responsible for conducting keyword research to optimize content for search engines. Measure performance of uploaded content on blog and social media with Analytic tools. Prepare content calendar for social media marketing and blog post. Restore Woman | Jun- Aug 2021 Copywriter I was contracted at Restore Woman to launch a marketing campaign for a new product. Daily task included researching the target market, creating customer avatar, editing photos, writing content for email newsletters, blog post, and social media channels and uploading to the CMS. • • • • • Created an email strategy for the new product launch leading to a growth of email list from 0 to 1000 subscribers in 1 month. Designed and launched Facebook ads; monitored multiple Facebook ad campaign without getting banned. Independently researched the big idea and wrote a 34-paged sales letter for new product launch. Designed social media posts using Canva and CorelDRAW, and uploaded on Instagram and Facebook to educate the audience about the product. Assumed several other responsibilities including writing email copy for customers: awareness emails, teaser emails, product launch emails. Designed email templates using Mailchimp, Klaviyo and sent out daily email blast to 1000 subscribers. Webbinsite Digital Agency | Sep 2019- Aug 2020 Copywriter At Webbinsite, I served the role of a copywriter, responsible for creating engaging content across all advertisement channels. I oversaw several marketing campaigns for various clients alongside a team of dedicated designers, art directors and copywriters. • • • Managed external assets including website content, email newsletters, product description for ecommerce brands, landing page content, video and ads. Ideate and launch several new products from scratch across marketing channels. Refined messaging and tone to tell core narrative of brand story throughout a customer journey. Dorcas Adisa -+234 - https://www.linkedin.com/in/dorcas-adisa/ Copywriter EDUCATION Federal University of Technology, Akure, Ondo state Nov 2020 Bachelor of Technology; majored in Architecture Andy Mukolo Private Copywriting Coaching | Remote Aug 2020 Copywriting SKILLS • • • • • • • Lead generation Storytelling SEO Optimization Email marketing Uploading content on CMS (e.g Wordpress) Social Media Marketing Digital Marketing • • • • • • • Content marketing Keyword research Customer Research Deadline Friendly Communication Skills Copy Editing & Copywriting Google Analytics CERTIFICATION Inbound Marketing Certification Hubspot Academy SEO certification Google Digital Garage Associate Member The Professional Writer's Alliance Member American Writer's & Artists Institute ADDITIONAL INFORMATION December to remember, Lagos • Participated actively in the visit of orphanage homes, teaching of skills, medical check-up, and distribution of valuables to the children Google Developers Student Club, Futa Chapter • Nov 2018- Dec 2018 Jul 2018- Jul 2020 Participated actively in the writing of the website copy for front-end design of the Topnotch event planning and management project as a submission for The Google Developers Student