D ONALD S. C OSENZA
SR. MARKETING EXECUTIVE--
Connecticut / Metro NYC
Linkedin.com/in/donaldcosenza
INDUSTRIES
Financial Services
Health Care
Banking
Insurance
PROFICIENCIES
Team Leadership
B2B / B2C Management
Strategic Planning
Brand Building
WebHealth
Development
Care
SalesForce CRM
Insurance
Demand Generation
Crisis Management
Business Development
Product Development
Digital Marketing
EDUCATION
MASTER OF ARTS
Economics
Trinity College
Hartford, CT
BACHELOR OF ARTS
Communications
University of Connecticut
Storrs, CT
PROFESSIONAL PROFILE
Seasoned marketing and communications executive with 25+ years generating
revenue, building brands, establishing stakeholder relationships, filling lead
pipelines, educating customers, persuading prospects, and leading teams of
marketing and business development professionals. Managed P&Ls, multimillion-dollar marketing budgets, and omni-channel communications.
International and domestic experience in both B2B and B2C environments.
Industry speaker and author.
EXPERIENCE
Chief Marketing Officer
North Mill Equipment Finance (InterVest Capital), Norwalk, CT | 2014 – 2024
Led marketing and communications for $1.2B private lender in the B2B and B2C
finance and working capital space. Responsible for go-to-market strategy,
branding, marketing communications, digital promotions, public relations,
events, sponsorships, and partner relationships. Managed team of 12.
• Increased number of third-party referral agents by 600% over a two-year
period, setting the stage for unprecedented growth; maximized broker KPIs
including submission, approval and closing rates
• Built award-winning marketing communications and omni-channel media
programs that positioned firm as a top-tier lender in the leasing and
syndication space
• Established relationships with journalists across broadcast media and the
trades; as a published author, crafted all messaging and drafted dozes of
articles, videos, releases, white papers, website copy and advertisements
to build the brand, generate leads and create partnerships
• Created online partner portal to generate co-branded collateral; built out
LinkedIn, Instagram, Facebook. Used Google Analytics to increase web
traffic 200% in one year; improved Google Reviews by 150%
• Managed suite of external vendors including journalists, agencies,
copywriters, videographers and other individual vendors to strategically
position firm and company leaders in industry media outlets
• Managed a marketing budget of $1M; developed dashboard with
communications metrics and measurement activity; performed quarterly
cost-benefit analyses to ensure all initiatives met strategic objectives in a
cost-effective, efficient manner
Vice President of Marketing
UnitedHealthcare, Hartford, CT | 2005 – 2013
VP of Marketing, Northeast region, for Fortune 5 health care company. Reported
to UHG CMO with dotted lines to five regional CEOs who managed local health
care markets.
• Generated marketing plans for the five UHG businesses targeting clients,
prospects, and distribution partners to meet membership, retention, IOI,
and net profit goals. Managed all policy and political communications
TECHNICAL SKILLS
Microsoft Office Suite
Salesforce CRM
Marketo
Figma
Google Analytics
Adobe InDesign
Canva
BOARD MEMBER
National Equipment
Finance Association
(NEFA)
2021 – 2024
EXPERIENCE (continued)
• Managed team of 15 marketing professionals responsible for promoting
employer-based health, life, disability, dental/vision, and retirement
annuity products through the independent broker channel
• Established marketing activities to meet quarterly business objectives;
omni-channel campaigns included national ads, radio and billboard,
venue sponsorship, merchandising, public relations and web
• Channel management for private equity, retirement services, PEOs,
and business associations such as American Council of Engineering
Companies (ACEC) and the National Restaurant (NRA)
• Developed web portal, digital, social media, 3-D direct marketing
campaigns, and public relations strategies for national broker and
consultant partnership programs; customers included ADP, Mercer,
Lockton, and AON-Hewitt
Product Manager
Danaher Corporation, Simsbury, CT | 2003 – 2004
Product manager for international technology and life sciences company.
Managed the digital EMR fueling system
• Introduced features to maximize product salability including Bluetooth
engagement and hand-held device to improve user functionality.
Managed advertising, PR, website and customer communications
E-Commerce Leader
GE Capital, Stamford, CT | 2000 – 2003
PUBLISHED
Monitor Magazine
Finance Advisor
Deal Maker
Equipment Leasing &
Finance
Leasing News
Developed digital initiatives to generate revenue, reduce costs, mitigate
business risk and increase operating efficiency for GE Trade Payables, a B2B
factoring operation.
• Built back-end digital product suite with web invoicing, account inquiry,
electronic remittance advice and payment accelerator
• Reduced manual costs by 18% in year one by moving clients over to
digital programs and services
• Created co-branded websites for GE clients including General Motors
and Daimler Chrysler; sites improved customer service by offering
immediate point of entry into factoring services
Director of Global Marketing
Jensen Dental, North Haven, CT | 1993 – 2000
Managed all marketing, communications and product development functions
for a $100M international dental supply company
• Built award-winning website that included shopping card, daily
precious metals updates, online tutorials and technical guides
• Travelled internationally to South Korea, Australia, and Europe to
assess viability and generate marketing plans for partner businesses
• Managed Creation porcelain for dental restorations; grew revenue
300% in four years
