Don Lapasky

DON LAPASKY ENTERPRISE ANALYTICS EXECUTIVE CONTACT --https://www.linkedin.com/in/donlapasky 21334 E Glen Haven Circle | Northville, MI SKILLS Enterprise Data Strategy & Execution Business Intelligence Tools (Tableau, Power BI, Cognos) CRM (Salesforce, HubSpot) Data Pipeline Architecture (Airflow, dbt, Snowflake) Team Leadership and Talent Development Strategic Decision Making and Problem Solving Customer Engagement and Retention Strategies AI/ML Integration and Advanced Analytics Change Management and Process Optimization PROFILE Accomplished analytics and business intelligence executive with over two decades of experience leading enterprise data strategy, architecture, and innovation. Known for building and scaling high-impact BI functions that transform complex data into actionable insights—fueling growth, operational efficiency, and data-driven culture across diverse industries. A trusted partner to senior leadership with deep expertise in cloud data platforms, modern reporting ecosystems, and advanced analytics—including Snowflake, Power BI, Tableau, dbt, and AI/ML integration. Frequently tapped to modernize infrastructure, elevate reporting maturity, and establish scalable governance frameworks that ensure compliance and performance. Recognized for cultivating high-performing analytics teams and aligning data strategy with C-level business priorities. Consistently delivers measurable impact through crossfunctional collaboration, innovation, and a commitment to operational excellence. WORK EXPERIENCE Director of Data Services Career Now Brands EDUCATION Bachelor of Science, Business Management University of Phoenix 2008 - 2010 September 2022 - March 2025 Developed and implemented a comprehensive enterprise-wide data strategy, aligning analytics initiatives with business growth objectives. Led a high-performing team of analysts and data engineers, fostering a culture of innovation, collaboration, and continuous improvement. Designed and implemented AI/ML-powered analytics solutions leveraging Snowflake Cortex and Tableau Pulse to enhance predictive capabilities. Established data governance frameworks to ensure security, accessibility, and quality across the organization. Built a customer-facing Tableau reporting suite, increasing renewal rates by 10% through enhanced ROI visualization and insights. Developed a call center scoring model, increasing contact rates by 15% and conversion rates by 6%. Director of Analytics American Advisors Group June 2021 - September 2022 Built and led a team of data professionals responsible for delivering enterprise-level financial and operational analytics. Developed a reverse mortgage pricing calculator in Power BI, enabling optimized pricing decisions and ensuring regulatory compliance. Optimized sales and lead allocation strategies, generating an additional $12M+ in annual revenue through data-driven decision-making. Partnered with Salesforce teams to enhance CRM analytics and drive higher sales efficiency through embedded dashboards and insights. Migrated fragmented reports into a centralized self-service analytics platform, improving data accessibility and business intelligence adoption across departments. DON LAPASKY ENTERPRISE ANALYTICS EXECUTIVE CONTACT - WORK EXPERIENCE Senior Manager, Sales Systems and Analytics ProQuest -https://www.linkedin.com/in/donlapasky 21334 E Glen Haven Circle | Northville, MI EXPERTISE Strategic Leadership: Proven ability in steering analytics and engineering teams to support strategic goals, resulting in substantial revenue growth and operational efficiencies. Analytics Innovation: Implemented state-of-the-art analytics and BI tools (Tableau, Power BI, Snowflake, dbt, Airflow) to drive data accessibility, improve decision making, and enhance customer engagement. Team Development: Built and led diverse teams, fostering a culture of innovation and continuous improvement, with a focus on mentoring and career development. July 2018 - June 2021 Directed a global Salesforce and analytics team, managing a data and CRM ecosystem supporting $1B+ in annual revenue. Led the implementation of enhanced analytics tools, integrating predictive modeling into dashboards for sales process optimization. Developed customer churn prediction models, reducing cancellations by 4% and improving client retention. Automated sales reporting and forecasting, increasing revenue predictability and operational efficiency. Established a data governance strategy, improving data quality and compliance across business units. Senior Business Intelligence Supervisor RouteOne August 2015 - July 2018 Migrated from Cognos to Tableau, saving $100K annually and enhancing reporting capabilities. Created sales dashboards embedded into Salesforce, driving 10% YoY business growth. Developed a comprehensive sales strategy, increasing eContracting adoption by 129% and adding $1M in revenue. Director of Business Intelligence Rock Connections May 2012 - August 2015 Designed and implemented scalable data architecture, supporting rapid company expansion from 15 to over 300 team members. Designed lead allocation strategies, improving conversion by 25% and gross margin by 20%. Developed real-time analytics and KPI dashboards, enabling executives to make faster, data-driven decisions. Senior Data Analyst Rocket Mortgage January 2007 - May 2012 Developed a banker performance analytics system, improving production efficiency and increasing funded loan volumes. Designed performance-based compensation plans, balancing cost-efficiency with increased team incentives. Optimized lead distribution strategies, increasing lead-to-close rates by 16% and generating billions in additional revenue.