Don Lapasky

Conversation? Yes Recruitment Funnel Insights April 2025 No Total Leads Transfers 466 1,139 Lead to Transfer (Unique) Transfer to Conversation (Unique) 93.3% 27.2% Executive Summary Offers Conversations 129 53 Conversation to Offer (Unique) Lead to Offer (Unique) 11.9% 50.3% Tabular View Leads and Lead to Conversation Rate by Day Transfers by Day Transfers by Hour Call Log 265 109 37 83 - 46 29 37 27 16 12 10 16 18 19 21 27 33 29 25 27 18 8 36 114 59% 10 11 12 13 5 1 Apr 29 Apr 25 145 57% 14 166 67% 15 38.5% 15.4% 14.4% Hold for future offer 10.6% No - Does not meet minimum qualifications 10.6% Hold for future Interview 0.0% Apr 23 Apr 21 Apr 19 Apr 17 Apr 15 0 0 1 Apr 12 Apr 10 Apr 08 0 Apr 06 98 40% Are You Extending An Offer? - Apr 04 68 41 66% No - Candidate not interested Recently Offered or Dispositioned 5 Apr 02 Apr 30 0.0% Apr 28 Apr 26 0.0% 3.8% Apr 24 141 62% 53 41% 9 Apr 29 Apr 25 Apr 23 Apr 21 5 4 Apr 19 Apr 17 Apr 15 Apr 12 2 Apr 10 Apr 08 2 Apr 06 1 Apr 04 Apr 02 39 25 12.5% Apr 22 Apr 20 Apr 18 78 71 70 56 -% 30.0% 15.0% Apr 16 Apr 14 Apr 12 0.0% Apr 10 Apr 08 Apr 06 Apr 04 20.0% 26.7% 28.6% 27.3% 15.4% 76 59% 120 47% 264 89 46% 129 Yes 60.0% 5.0% 203 90 39% Conversations and Conversation to Offer Rate by Day 44.4% Lead to Offer Rate by Day Apr 02 231 5 Apr 30 Apr 28 Apr 24 Apr 26 4 5 8 Apr 22 Apr 20 44 20.0% 10 12 10 Apr 18 Apr 16 Apr 14 4 Apr 12 Apr 10 Apr 08 Apr 06 Apr 04 Apr 02 75 26 16 19 20 23 20 12 9 10 11 14 26.9% 15 24 15 20 21 22 26 89 96 33 Definitions No Answer No - Not a good fit Requested Callback 7.7% 5.8% 2.9% 1.9% Recruitment Funnel Insights Daily Tabular View Lead Submission Date Executive Summary Tabular View Call Log Definitions Lead to Transfer Conversations Transfer to Conversation Offers Conversation to Offer Lead to Offer Average Call Length (Seconds) 62 92.3% 8 29.2% 4 57.1% 15.4% 478 32 100.0% 0 0.0% 0 0.0% 238 20 35 85.0% 2 11.8% 1 50.0% 5.0% 242 Friday 9 36 88.9% 8 50.0% 4 100.0% 44.4% 369 April 5, 2025 Saturday 10 42 100.0% 1 10.0% 0 0.0% 0.0% 327 April 6, 2025 Sunday 11 25 90.9% 7 30.0% 3 100.0% 27.3% 458 April 7, 2025 Monday 24 75 91.7% 8 31.8% 3 42.9% 12.5% 343 April 8, 2025 Tuesday 15 35 92.9% 6 38.5% 4 80.0% 28.6% 380 April 9, 2025 Wednesday 21 49 90.5% 7 36.8% 1 14.3% 4.8% 406 April 10, 2025 Thursday 22 72 95.5% 6 19.0% 3 75.0% 13.6% 370 April 11, 2025 Friday 15 56 100.0% 5 26.7% 4 100.0% 26.7% 450 April 12, 2025 Saturday 12 84 100.0% 4 25.0% 0 0.0% 0.0% 335 April 13, 2025 Sunday 4 8 100.0% 3 75.0% 0 0.0% 0.0% 462 April 14, 2025 Monday 23 63 95.7% 8 36.4% 3 37.5% 13.0% 452 April 15, 2025 Tuesday 20 61 90.0% 8 38.9% 3 42.9% 15.0% 602 April 16, 2025 Wednesday 37 80 100.0% 13 32.4% 5 41.7% 13.5% 411 April 17, 2025 Thursday 20 33 100.0% 5 25.0% 4 80.0% 20.0% 356 April 18, 2025 Friday 12 26 91.7% 2 18.2% 2 100.0% 16.7% 153 April 19, 2025 Saturday 10 25 90.0% 7 77.8% 3 42.9% 30.0% 576 April 20, 2025 Sunday 8 14 100.0% 1 12.5% 0 0.0% 0.0% 291 April 21, 2025 Monday 19 62 94.7% 5 22.2% 2 50.0% 10.5% 401 April 22, 2025 Tuesday 16 41 93.8% 6 40.0% 2 33.3% 12.5% 513 April 23, 2025 Wednesday 33 48 90.9% 6 20.0% 3 50.0% 9.1% 268 April 24, 2025 Thursday 26 48 80.8% 5 23.8% 1 20.0% 3.8% 285 April 25, 2025 Friday 10 21 80.0% 3 37.5% 0 0.0% 0.0% 430 April 26, 2025 Saturday 4 10 100.0% 0 0.0% 0 0.0% 117 April 27, 2025 Sunday 5 20 100.0% 3 40.0% 0 0.0% 0.0% 304 April 28, 2025 Monday 8 20 100.0% 3 37.5% 2 66.7% 25.0% 553 April 29, 2025 Tuesday 7 17 100.0% 0 0.0% 0 0.0% 318 April 30, 2025 Wednesday 5 8 100.0% 1 20.0% 0 0.0% 0.0% 371 466 1,139 93.3% 129 27.2% 53 46.9% 11.9% 388 Day of Week Leads Transfers April 1, 2025 Tuesday 26 April 2, 2025 Wednesday 14 April 3, 2025 Thursday April 4, 2025 Grand Total Recruitment Funnel Insights Metric Definitions Purpose: This workbook tracks performance metrics of the Recruitment Funnel initiative. Outcome Metric Definitions • Leads - Number of qualified leads generated for a given time period Executive Summary Tabular View • Transfers - Number of call transfers made to the client contact center. Can be interpreted as attempted conversations • Conversations - Number of calls where a client agent was able to have a verbal discussion with a driver. (measured via SmartSheet) Call Log Definitions • Offers - The number of unique job offers for a given time period (measured using unique phone numbers and "Are you extending an offer" question in SmartSheet) • Lead to Transfer - (Transfers/Leads) the % of leads that resulted in a transfer made to the client contact center. (measured using unique phone numbers) • Transfer to Conversation - (Conversations/Transfers) the % of transfers that resulted in a verbal discussion with a driver. (measured using unique phone numbers) • Conversation to Offer - The % of conversations resulting in unique job offers for a given time period (measured using unique phone numbers) • Lead to Offer - The % of leads resulting in unique job offers for a given time period (measured using unique phone numbers) • Call Length (Seconds) - The length of the call measured from the call start which occurs when then lead first answers the call and continues through the transfer and conversation, if occurred.