Domonique Whitehurst

CONTACT-domowhitehurst17.wixsite.com/profile DOMONIQUE WHITEHURST Content Creator & Digital Marketing Emphasis in Social Media Management and Brand Awareness linkedin.com/in/domo-a-whitehurst/ EDUCATION Master of Science in Sport Management Florida A&M University | July 2020 Bachelors of Arts in Mass Communications University of South Florida | July 2017 SKILLS Toolkit Adobe Creative Suite: Premiere Pro Photoshop Illustrator InDesign Canva Constant Contact Slack Google Suite WordPress Microsoft Office: Word Excel Powerpoint Design/Content Videography Transcribing Graphic Design AP Style SEO Research User Interviews Qualtrics Surveying CERTIFICATIONS Social Media Marketing | Hub Spot Search Engine Optimization | Hub Spot Email Marketing | Hub Spot EXTRACURRICULAR Florida Public Relations Association Pensacola Chapter Black Women Marketers Holding positions like Social Media Manager, Graphic Designer, Writer, Video Editor, and Content Creator has shaped me to be a versatile digital marketing specialist. With more than seven years of experience, I'm skilled with Adobe Create Suite, SEO, WordPress, email marketing, AP writing, and other social listening/monitoring tools. I’ve adapted to be a quality leader, a sufficient self-starter, and a valuable asset to any team or project. WORK EXPERIENCE CONTENT & MARKETING MANAGER Pensacola Sports | 2021 - Current | Pensacola, FL Manage Pensacola Sports’ website upkeep using WordPress to update and create landing pages for all 12 events. Co-designed all graphics and organic marketing for the 2022 Sun Belt Conference Basketball Championships using Photoshop, Illustrator, InDesign, and Canva. Generate weekly E-newsletter and other email marketing using Constant Contact reaching an average of 7,000 readers. Collaborate with advertising partners to enhance out-of-market campaigns, using paid advertisements reaching approximately 10,000 consumers. Organized press conference that announced a new 3-year partnership with the South Eastern Conference to host the SEC Women’s Soccer Championship. Write all press releases, blog posts, and social media messaging using AP style. Spearhead the creativity of all editorial, digital, and print marketing utilizing Adobe Creative Suite, Hootsuite, and Canva Maintain and execute a detailed content calendar and social interactions each month for Facebook, Twitter, and Instagram using Hub Spot resources gaining an average of 10 new followers monthly CONTENT WRITER/VIDEOGRAPHER HBCU Gameday | 2020 | Remote Directed and edited a weekly podcast/YouTube show called “Air It Out;” which discussed collegiate sports and HBCU Culture; uses Premiere Pro and Zoom averaging 1,000 views per show. Tasked to write at least three weekly blog posts for WordPress using AP style and Search Engine Optimization. Utilized SEO for blog articles to boost audience engagement to 3,000 new subscribers over a 2month span Helped to boost social engagements to 3,000 new subscribers within a 2-month span by utilizing Search Engine Optimization and WordPress blogging Planned daily content distribution and team communication utilizing Slack CONTENT CREATOR Florida A&M University |- | Tallahassee, FL Tasked to design game day graphics for on-campus marketing using Photoshop and Illustrator Collaborated with Communications staff to update digital media guides for men’s basketball using InDesign Assigned to photograph all professional headshots for 60 student-athletes and media day photos for women's and men's basketball; then used Photoshop to make necessary edits. CONTENT PRODUCER/VIDEO EDITOR University of West Florida |- | Pensacola, FL Collaborated with Director of Videography to produce sports variety show, “Argo Sports Weekly,” averaging 500 viewers. In post-production, Premiere Pro was used for editing. Created social graphics and video content for post-game distribution on Instagram, Twitter, and Youtube using Adobe Creative Suite