Dominic Banguis

Contact- Dominic Banguis www.linkedin.com/in/ dominicbanguis (LinkedIn) SaaS Startup & E-commerce Growth Marketer | Digital Marketing Strategy | HootSuite Brand Ambassador | Web Developer | NCR - National Capital Region, Philippines Top Skills Summary SEO Social Media Marketing Google Analytics Languages Tagalog (Native or Bilingual) English (Full Professional) Certifications Certificate in Basic Technical Analysis for Financial Markets Certificate - Market Motive Practicioner in Facebook Marketing Scrum Fundamentals Certified Publications Business Advertising in a Social Media World Facebook for Business - Using Facebook Effectively to Promote your Business Social Media: How It Changes The Way You Advertise Online The 10 Commandments of Digital Marketing Hi! I’m Dominic Banguis, Saas Startups & E-commerce Growth Marketer. I’m also a Hubspot Certified–Marketer and Hootsuite Brand Ambassador. I specialise in Full Stack Digital Marketing such as SEO, PPC, Social Media, Content Marketing, Email Marketing, Public Relations, Business Development, Copywriting, Analytics and Growth Hacking (using the AARRR Method) Over the last decade I’ve helped online startups, marketing agencies and e-commerce businesses stand out and make a difference in their respective industries and achieve their growth goals to accelerate their companies to the next level. Besides being a Marketer, I am also Freelance Web Developer with proficient skills in HTML, CSS, SQL, Php. I have also developed and managed websites using platforms such as Wordpress, Volusion, Shopify, WooCommerce. As of mid-2018, I’ve been learning to code native iOS Apps using Xcode. I provide free digital marketing strategy and growth marketing consultation. Just send me a message here in LinkedIn to schedule a consultation. Thanks! --What people say about me: “Working with Dominic was a pleasure. His commitment and skill helped us achieve our goals.” Page 1 of 15 Marek Ciesla, Founder, Sher.ly “Dominic was a great asset to Growth Hacker TV. He faithfully completed anything that we needed him to do.” - Bronson Taylor, Co-Founder, GrowthHacker.tv “Dominic was a great help for me with a couple of projects. He quickly designed a website for me, and was able to help me grow my online businesses with WordPress updates, articles, and video editing. I would definitely work with him again.” - Kevin Koskella, Founder, TriSwimCoach "A value-added resource which SiliconAlley uses is Dominic Banguis and his team. They have increased SiliconAlley’s social marketing traffic and engagement by 30% Time-saving, cost effective, value add. I highly recommend Dominic’s work to accomplish your social media marketing goals.” - Miles Rose, Founder, SiliconAlley.com Experience FasterCapital Startup Mentor December 2018 - Present Dubai, United Arab Emirates As a Startup Mentor for FasterCapital, I help and motivate startup entrepreneurs on how to get their businesses started, implement the Lean Startup Methodology, Customer Development and Startup Marketing (AARRR). FasterCapital is a virtual incubator based in Dubai Internet City. We help IT startups through our acceleration and incubation programs. FasterCapital was established in 2010 and our model has been publicly available since 2016. FasterCapital currently has 20 incubated startups that graduated and are fully functional now, more than 262 startups in the acceleration program, more than 267 regional partners and 158 offices worldwide. FasterCapital has multiple rounds of funding per year during each of which we will be selecting startups that can be accelerated or incubated. Page 2 of 15 Freelance Digital Marketing Freelance Digital Marketer / Growth Hacker November 2018 - Present Currently helping global startups and online businesses achieve explosive growth, beat their competitors and achieve exceptional results! I provide free digital marketing strategy and growth marketing consultation. Just send me a message here in LinkedIn to schedule a consultation. Hootsuite Hootsuite Brand Ambassador (Volunteer) July 2015 - Present - Advocate on behalf of the Hootsuite brand - Amplify Hootsuite messages to their existing networks - Provide feedback on our product and regional insight - Create a stronger presence for Hootsuite regionally and through local events Freelance Web Development Freelance Web Developer January 2009 - Present Worked with organizations from around the world, developing websites that include e-commerce, travel booking, blog and company websites. Increased traffic and enhanced page ranking by improving website structure, performing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for local improvements. Renaud Air Digital Marketing Manager May 2016 - October 2018 (2 years 6 months) Ecommerce Full-Stack Marketing Activities for Renaud Air. - Devising strategies to drive online traffic to the website. - Tracking conversion rates and making improvements to the website. - Developing, implementing and managing digital marketing campaigns - Utilising a range of techniques including Inbound Marketing, Email Marketing Content Marketing, SEO and PPC/SEM. - Oversees the social media strategy for the company. - Managing online brand and product campaigns to raise brand awareness. - Evaluating customer research, market conditions, and competitor data. Page 3 of 15 - Review new technologies and keep the company at the forefront of developments in digital marketing. - Application of Lean, Agile and Scrum methodologies for Renaud Air ecommerce platform maintenance and upgrades by developer team. - Works directly with Graphics Designer in creating digital marketing materials, ads and banners. - Website Development and Management (HTML, CSS, Wordpress, Volusion, and Shopify) Achievements: - Engineered a 250% online sales growth in 1 month without increased marketing spending. Just data analysis, hustle and a couple of growth hacks. - Digital Marketing leadership and efforts contributed to 30% annual growth in online sales. CoachTube Growth Marketer January 2016 - May 2016 (5 months) - Responsible for growing customer acquisition, sales and profitability of CoachTube by entering new geographic markets, and increasing revenues in existing markets in the US. - Increase number of customers - Improve retention for existing CoachTube customers Growth Geeks Growth Manager January 2016 - May 2016 (5 months) - Work with startup founders / leaders (CEOs and Managers) to establish growth strategies and objectives - Assess needed growth specialists for startup clients - Develop an effective and close working relationship with startup founders / clients - Manage a team of international Growth Hackers / Digital Marketing experts - Deliver feedback and reports for growth gigs The Mezzanine Group Hubspot - Inbound Marketing Consultant September 2015 - April 2016 (8 months) - Analyze client websites and business situations quickly and accurately on HubSpot's tools and other sources. Page 4 of 15 - Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, conversion optimizaton and analytics. - Provide guidance and thought leadership - Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements Growth Hacker TV Special Projects / BizDev (Asia and Australia) June 2013 - January 2016 (2 years 8 months) Miami, Florida Responsibilities: - Business Development - Connected with startup incubators and accelerators in the Asia Pacific region and Australia. Introduced GrowthHacker.TV for startup founders and developers. - Community Management - Assisted in creating engagement in the early stages of the GrowthHacker.TV community forum. - Content Creation - created downloadable content and guides for GrowthHacker.TV's Udemy courses. GrowthHacker TV - We have 100+ episodes where the experts on startup growth reveal their secrets. Multiple new episodes released every week. --"Dominic was a great asset to Growth Hacker TV. He faithfully completed anything that we needed him to do." - Bronson Taylor, Founder, GrowthHacker.tv Traction Book Launch Team Member September 2015 - November 2015 (3 months) Part of the launch marketing team for Justin Mare's and Gabriel Weinberg's book - Traction. Traction Book: Traction Book is a startup guide to customer acquisition. http:// tractionbook.com Microwork.io Page 5 of 15 CMO April 2015 - July 2015 (4 months) San Jose, Ca We're Changing the way the World Works! Microwork.io is a platform that connects verified reputable workers to employers with tasks that need to be completed quickly and easily. Employers post jobs, containing requirements and wages, which are stored in secure digital contracts. Workers complete the Smart-Tasks and the contracts check the work was completed and pay the wages immediately. Responsibilities: - Key role in shaping general corporate marketing strategy - Define and implement the marketing strategy with specific focus on driving customer growth, brand awareness, and platform usage - Design and implement integrated online and offline marketing strategies and campaigns Engage in business development activities with potential partners. - Understand and evaluate competitive position with respect to new entrants in the space - Manage SEO, Social Media and PPC to increase and drive traffic from targeted customer segments. - Growth Hacking - Public Relations - Analytics LeanMonitor LeanMonitor Evangelist April 2014 - April 2015 (1 year 1 month) LEAN is a community of experts in Lean Startup and those who love entrepreneurship. The members of LEAN are responsible for bringing LeanMonitor closer to the entreprenuerial community (startups, accelerators and universities) with the objective of helping them convert their innovative projects into successful businesses applying Lean Startup Methods. About LeanMonitor: LeanMonitor helps entrepreneurs and innovators to implement Lean Startup principles. Also, LeanMonitor is the World's first Intelligent Startup Assistant, driven by award-winning AI (Artificial Intelligence) technology. Page 6 of 15 The platform provides a comprehensive stack of cloud-based lean startup tools that help innovators and entrepreneurs to successfully manage and grow their projects. Larger organizations use Lean Monitor to leverage their innovation initiatives; accelerators and universities use Lean Monitor to manage their startup portfolio, teach lean methodologies, and monitor team progress within a collaborative environment. To make innovation happen, use Lean Monitor. Australian College of Finance Pty Ltd - Digital Marketing Strategist / Consultant March 2015 - March 2015 (1 month) - Worked with the General Manager and taking the lead in helping the institution figure out how to best use the internet to achieve their growth objectives. - Performed an audit of ACF's digital assets as well as those of their competitors. - Developed plan for dominant web presence architecture and online marketing strategy - Created a roadmap and plan for all relevant digital channels and tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach, etc.) --“Had the pleasure of working with Dominic for our educational institution. On top of being prompt and great on delivery, he had great knowledge and understanding of the digital ecosystem. His plans for growth were sustainable and lasting.” Fauzan Ahmad, General Manager, Australian College of Finance WIZMEDIA, Inc Marketing Consultant February 2015 - February 2015 (1 month) Page 7 of 15 We are a bunch creative, talented and passionate geeks who teamed up to build our dream company. Our passion is to build wonderful software products and websites that people enjoy using. So if you're looking for geeks for hire in Manila, you might have found them in us. Tradier Inc. Inbound / Content Marketing Consultant August 2014 - January 2015 (6 months) Inbound Marketing / Content Marketing Strategies - Collaborated with management to craft marketing strategy and messaging - Public Relations activities - Press Release / - Blog Content Management - Growth Hacking - SEO - Analytics - Email Marketing - CommunIty Management Tradier, Inc. is a financial services cloud provider that offers an innovative and secure solution to serve platform providers, developers and investors. The Tradier solution features a set of fully-hosted APIs, modules and "out of the box" tools that are leveraged by an ecosystem of platform providers. The Tradier API is built for Developers by Developers. AB Dev Labs Lean Startup Manager / Inbound Marketer / Growth Hacker June 2013 - August 2014 (1 year 3 months) Responsibilities: - Managing a team of remote developers based in the Philippines - Used Lean and Agile Development and SCRUM Methodologies for startup development projects (Alasker and Sentector) - Business Development - Digital Marketing and Growth Hacking - Lean Startup Consulting for Founders AB Dev Labs, LLC was founded in New York in 2011. AB Dev Labs is a cooperative incubator for startups. Building innovative startups in the New York Tech Space, as well as consulting for larger companies that need Software Page 8 of 15 Engineering Services. Connecting local software developers, marketers, designers with offshore resources to help speed up the startup process. AB Dev Labs accept new early-stage startups to join, in return for sweat equity on some of our own projects. --“Dominic has been an amazing employee to work with. He really hit the ground running. He is very professional, able to act responsibly and independently. He now manages a small startup effort and team directly.” Arthur B. , CEO & Co – Founder, AB Dev Labs Sher.ly Inc. Growth Hacker / Crowdfunding Marketing Consultant June 2014 - July 2014 (2 months) Part of crowdfunding marketing team that helped raised $156,106 to kickstart Sherlybox production. - Used growth hacks to increase sign-ups and visibility for Sherlybox Beta. - Lead email marketing campaign to target influential tech bloggers and journalists from Techcrunch, Venturebeat, GigaOm and Forbes. - Content Marketing for Sherly blogs for organic and social media reach “Working with Dominic was a pleasure. His commitment and skill helped us achieve our goals.” - Marek Ciesla, Co-Founder, Sher.ly SiliconAlley.com Digital Marketing Consultant June 2013 - December 2013 (7 months) Responsibilities: - Inbound and Social Media Marketing - Creation of Marketing Materials About SiliconAlley.com Page 9 of 15 Since 1996, SiliconAlley.com has been dedicated to the growth and evolution of the Internet industry. It is both a community and a resource. A center of excellence where industry best practices can be explored and where vision and innovation are shared to build new Internet businesses. It is a common ground for both people providing services and those in need of them. --“As social has become an increasingly important source of traffic the establishment and management of your entities social presence in increasing in importance. For example, 75% of Buzzfeeds traffic comes from social interaction by its users. Facebook, twitter, instagram, etc. are all examples of social networks which increase your visibility, users, customers, etc. A value added resource which SiliconAlley uses is Dominic Banguis and his team. They have increased SiliconAlley’s social marketing traffic and engagement by 30% Time saving, cost effective, value add. I highly recommend Dominic’s work to accomplish your social media marketing goals.” - Miles Rose, Founder, SiliconAlley.com PCN Promopro, Inc. Assistant Vice President for Digital Marketing March 2010 - December 2013 (3 years 10 months) Develop, execute and deliver the company’s digital / online marketing strategy, planning and budget to include online, new media, web, and SEO to drive the business forwards through key marketing channels. Develop the Digital Marketing Department which consists of SEO, Social Network, Mobile Internet and Online Advertising. Managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing. Page 10 of 15 Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives. Responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. Responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company’s web properties. Work with the Business Development Managers plan and implement all online marketing campaigns including digital campaign collateral. Responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing. Manage partner agencies in the development and execution of digital strategy. Develop and manage online program budget, including website development and maintenance, personnel and operations. Ensure integration of social, mobile and search strategies, technologies and programs. Establish appropriate technology, practices and culture around an analytics driven site. Freelance Digital / Social Media / Inbound Marketing Consultant 2008 - 2013 (6 years) Social Media Marketing Consultant with experience in establishing and increasing social media presence and online branding for businesses (Facebook, Twitter, LinkedIn, YouTube, Pinterest) My past experience has included working with various organizations in different industries - finance, technology, tourism, health, travel and sports. Page 11 of 15 My technical experience spans over ten years, and demonstrates my capacity to deliver effective solutions including: Internet Marketing: Wordpress Blog Content Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Online Competitive Market Analyisis, Blogs, Social Networks (Facebook, Twitter, LinkedIn, YouTube and Pinterest) Internet Branding: Generate publicity through Social Media, Optimized Press Release, Blog Articles, Images and Video Specialties: Digital Marketing, SEO, Google Analytics, Blogging, Facebook Marketing, Social Media, Video Editing, Computer Hardware, EXVO.COM Social Media Marketing Specialist October 2011 - February 2012 (5 months) Responsible for creating and implementing the Digital / Social Media Marketing strategies for the company. - Using Social Media to increase awareness for the company's cloud services - Managed company social media accounts - Facebook, Twitter, LinkedIn, Pinterest - Coordinated with a multinational development / marketing team to achieve company goals Milestones: - Increased Fans and Followers on Social Media accounts by 300% in 3 months. - Drove additional traffic by providing Search Engine Optimized articles and content for the weekly blog - Shared blog posts to multiple socialbookmarking sites Tolq.com Social Media Marketing Specialist October 2011 - February 2012 (5 months) Responsible for creating and implementing the Social Media Marketing strategies for the company. - Using Social Media to increase awareness for the company's cloud services - Managed company social media accounts - Facebook, Twitter, LinkedIn, Pinterest Page 12 of 15 - Created Blog articles for company website to increase visibility online. - In charge of setting up and implementing a global online marketing campaign for Tolq.com during its official opening on Launch 2012 at Silicon Valley. iStayGreen / BIZNet Brokers Wordpress Management / Video Content Creator / Social Media Marketing July 2011 - December 2011 (6 months) - Managed CarmelLodgingGuide.com Wordpress site - Updated content and plugins - Setup Wordpress websites for client - Created video teasers for websites World Cup Fantasy of Sports Fantasy Football Analyst / Writer September 2009 - January 2010 (5 months) - Fantasy Football Writer column - Provided weekly analytical and stats based fantasy football insights and forecasts for the 2009 - 2010 NFL Season. --Go Patriots! TriSwimCoach Web Development / Wordpress Management / SEO Web Content Writer May 2009 - December 2009 (8 months) Worked directly with the founder for the following tasks: - Used HTML / CSS coding skills to create several websites. - Researched and re-wrote articles based on a variety of sports-related articles. - Managed wordpress site and content updates - Created video content for TriSwimCoach - Created search engine optimized web content articles for various websites --Page 13 of 15 “Dominic was a great help for me with a couple of projects. He quickly designed a website for me, and was able to help me grow my online businesses with WordPress updates, articles, and video editing. I would definitely work with him again.” Kevin Koskella, Founder, TriSwimCoach Averheld (Essays.Ph) Freelance Writer 2007 - 2008 (2 years) Provided Search Engine Optimized web content articles - Website and Product Reviews Swifttrade Equities Prop Trader May 2007 - July 2007 (3 months) - Actively traded stocks on NASDAQ, NYSE - Buy and sell the shares and securities by utilizing short-term trading models - Technical analysis on stock positions - forecasting direction of prices through the study of historical data, price and market volume. Fundamental Analysis - analyzed the condition of the market and conducted a detailed research on the financial, social, and economic data and information of assigned company. AB Communications, Inc. Information Technology Consultant / Executive Assistant to the President January 2001 - November 2004 (3 years 11 months) As an I.T. Consultant / I Planned, assembled and implemented the company’s Internet and intranet network - Implemented and supervised the computer maintenance program of the company. - Organized and supervised the technical support team of the I.T. Department. - Was responsible for the maintenance of 70+ computer units such as desktops, printers and other external peripherals. - Developed and implemented In-house Audio/Video capture services Major Milestone: Page 14 of 15 I was able to save the company of spending more than Php150,000.00 by providing an alternate cost-effective solution to the in-house intranet/internet installation. Received a letter of commendation from the company president. Education Edinburgh Business School, Heriot-Watt University Master of Science in Marketing - (Candidate), Marketing, Strategic Marketing · (2017 - 2019) The Founder Institute Entrepreneurship/Entrepreneurial Studies · (2014 - 2014) Australian Institute of Management Fundamentals of Marketing · (2013 - 2014) Ateneo de Manila University Digital Marketing Courses · (2012 - 2013) Crowd Conversion Training Facebook Pages Marketing · (2011 - 2011) Page 15 of 15