Dominic Yates
Villa 24 A, Deccan Palms Villa, Ananth Nagar Phase 2, Electronic-City, Bangalore-.
PHONE:- • EMAIL:-
Expertise in building scalable strategic teams, defining e2e solutions, metric driven (Expert in E-commerce), and program managing
multi-functional teams with an overall experience of 15 years.
PROFESSIONAL PROFILE
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An overall experience of 15 years in the retail and eCommerce industry.
Managed 9 countries in LATAM to build and organize complete Catalog function from scratch, building right
metrics that define success for the organization and function
Spent around 8 years on various Catalog operations, Customer Shopping Experience Funnel and support
teams across Flipkart.com.
Collaborated, supported and led various verticals such as Core Operations, MIS, Process Improvement,
Automation, Quality team and Business operations team.
Core Competencies
Strategic Planning
Vendor/Seller
Management
Quality Management
MIS Management
Work Culture
Development
Program Management
Operational Planning
Critical thinking
Machine Learning and
Data Science Ops
Relationship-Building
PROFESSIONAL EXPERIENCE
Director of Catalog and Onboarding
Rappi.Com, Sao Paulo, Brasil. January 2020 till date.
Rappi is a Latin American multivertical company with its main offices in Bogota, Sao Paulo and Mexico City. It was founded
in 2015 is present in 9 countries (Mexico, Costa Rica, Colombia, Peru, Ecuador, Chile, Argentina, Uruguay and Brazil) and
more than 200 cities
Within Rappi's offer there are Restaurants, Supermarkets, Pharmacies and specialized stores and particularly in the last years
they have grown the offer to expand the portfolio of services of the application with RappiMall (E-commerce), RappiCash
(cash) RappiAntojo (any item from any store) RappiFavor (courier services) RappiMobility (mobility options) Rappi
Entertainment (music, games, events and betting)
Key Achievements:
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Built teams to manage catalog and centralize all processes
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Redefine the entire taxonomy tree for 2 critical businesses viz CPGs and eCommerce in one quarter. Increased
impressions by 20%, increased conversions by 4.2%. Revenue increased by 2.3 million USD.
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Set up new capability of Competitive Market Intelligence
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Set up metrics and scorecard and help drive business with Data and Insights
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Managing New partner on-boarding
Set up and Streamlined Integrations Process (Technical Account Managers) Designed and created Attributes
for all verticals
Roles and Responsibilities
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Owner of operational performance metrics for a given group of very strategic retailers.
Support local operational teams with analysis and plans to improve the operations in their retailers. Interact with
TAMs, Operations, Product and Tech teams to define the best combination of operations and tech for future
developments.
Coordinate operational launch of new strategic retailers that require complex integrations.
Apply critical thinking to communicate issues directly with retailers and inform about the catalog and operations
decisions.
Work with teams across all Latin America.
Associate Director
Flipkart Internet Private Limited, Bangalore. July 2011 to December 2019.
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, and
Jabong. Launched in 2007, Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns
– customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Key
Achievements:
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Set-up the Ops process frame for Catalog e2e, viz outsourcing team for Quality, Creation and Edit
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In collaboration with SEO Team, google showed Flipkart url for keyword online shopping. Which resulted in a
revenue of 30 crores annually.
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Cost efficiency Improvement in UGC by identifying the right Vendors. Reduction of cost by ~1.5 million/month
and improved Quality from ~87% to ~96%.
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Improved Category RVP from 35% to 17%.
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Managing New Seller on-boarding with made conversion rate of 64.40% and reduced CEO Escalation by 58%.
Reduction in seller escalations and contacts w.r.t QC issues by 45%, saving 15L annually (opex) Built orgs for
Grocery Ops, Search and Recommendation Ops, metrics and insights.
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Seller Go Live TAT was brought down from 7-9 business days to 3-4 business days
Sr Manager Manager – Flipkart
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Managed Large catalog listing Process which was outsourced, SLA and APT was 24hours with complete QC,
with multiple layers of Auto validation. Worked Closely with Product and Team to drive this function.
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Cost efficiency Improvement in UGC by identifying the right Vendors. Cost has reduced ~1.5 million/month
and improved Quality from ~87% to ~96%. This was done by outsourcing the process and building the right
tools internally to manage partners.
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Define and set up ops for Grocery, Search and Recommendations
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Managed team created ML models to classify process and using HITL(human in the loop)
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Improved Category RVP from 35% to 17%, In collaboration with Business Leaders to source size chart info and
automate the same. Automation was done at a brand/Vertical level
Assistant Manager – Catalog/Content
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Built the content team at Flipkart, which is now known as Design org. Cost per word reduction QOQ by 20%,
improving efficiencies by 15%
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SEO Content was redefined using a stringent audit methodology, In 6 months, keyword “Online Shopping”
ranked #1 showing flipkart for 6 months
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Managed New listing creation for Flipkart’s marketplace and also the seller issues due to catalog. In driving
operations, this resulted conversion rate of 64.40% and reduced CEO Escalation by 58%.
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Reduction in seller escalations and contacts w.r.t QC issues by 45%, saving 15L annually (opex)
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As competition in marketplace catapulted, we had to do an extensive clean up exercise to review listings that
could hurt business of the sellers and flipkart as well. Hence delisted 37Lakh listing this was done using tactical
and strategic initiatives.
Catalog Lead Amazon.com India Development Private Limited , Chennai - Bangalore. April 2009 to January
2011
Amazon, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. Since 1995 they have
significantly expanded their product offerings, international sites, and worldwide network of fulfillment and customer service
centers. Today, Amazon is the earth’s most customer-centric company
Key Responsibilities handled as Catalog Lead:
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Formulate, implement the processes associated.
To make logical decisions while performing audit tasks even when provided information is ambiguous
Training associates on People Management modules such as Feedback, New Transition managers, Feedback
Create performance metrics and present them to the team with recommendations on areas to improve.
Work closely with various teams (categories, business and technical) to enhance the overall audit activity
Liaison with HR team in On boarding process and termination of candidates
Work with all team members to gather requirements on needed system/tools and process improvements and
drive them to completion
Identify generic patterns in browse and audit to be translated into guidelines and SOPs to improve overall audit
outcome
Streamline existing processes to help the team achieve more consistent results with high quality, Work with
project teams to write and test new SOPs for new audit and data quality management tasks
Day to day data analysis and produce metrics to customers(managers)
Source, negotiate and on-board
vendors for different products
Work with freelancers on imaging and create portfolio as well.
Source and work with freelancer website creations with continuous corrections and inputs.
Senior Customer Service Advisor
Intelenet Global Services Pvt ltd
Chennai. April 2007 to April 2009.
Intelenet Global Services was formed in October 2000 as a 50:50 Joint Venture (JV) between Tata Consultancy Services and
Housing Development Finance Corporation Ltd. (HDFC) and started operations in November 2001.
In July 2004, TCS divested its 50% stake, which was purchased by Barclays Bank Plc one of Intelenet's biggest clients. By
2006, Intelenet had grown to over 5000 people with over 20 client relationships.
Key Responsibilities handled as Senior Customer Service Advisor:
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Company deals with Banking.
Worked as answering queries of Barclays customers in the process of applying for a mortgage
Process training and accent training for new joinees
SME roll, nurturing agents with Process parameters and defining modules to help them with AHT(Average call
handle Time), Not Ready(after Call working), Schedule Adherence(Break Timing) .Individual KRA’S
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Initiated the Fun Club and team activities
Managing a team with Team Leader and team coach as a resource
About Me
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My ability to communicate and manage a critical situation.
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Work 24/7 to get my job done, or till satisfaction
.Give my 100% and work up to 200% for self satisfaction
A patient listener and motivator.
Willing to go to extremes without a gain but for the fact that someone, somewhere needs the job done ●
understanding of taxonomies, indexing, ontology and other basic information management topics
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I learn to take correction because it helps me to rationalize and be a better human being.
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Never ashamed to accept that I’m WRONG, and work hard to get it right the first time.
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Know Basic Excel formulas and Outlook concept
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Fair Understanding of Process Improvement concepts, such Kaizen, Fish Bone etc.
Good
Personal Information
Name
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Dominic Yates
Date of Birth
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15/12/1983
Father’s name
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Arthur Yates
Community
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Anglo – Indian
Nationality
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Indian
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Married
Marital Status
Declaration
I hereby declare that all the information provided is true and there is no flaw in the same, references will be provided on
request.
