Do Ngoc Uyen Nhi

Over the past few years, I’ve had the opportunity to work across various roles that helped shape my skill set in content marketing and social media. As a final-year student majoring in Marketing, I’ve combined my academic knowledge with real-world practice through internships, freelance work, and personal projects.

One of my first roles was as an SEO Content Intern at Vietop, an IELTS training center with over 90,000 organic visitors monthly. Here, I developed a strong foundation in keyword research, SEO writing, and content structuring. I learned how to tailor articles to specific search intents, optimize on-page SEO, and maintain consistency in brand tone. This experience taught me to think both creatively and analytically when producing content.

Later, I worked at Whiteline, a lifestyle concept store, where I handled short-form video content on platforms like TikTok and Instagram. I was responsible for ideating, scripting, shooting, and editing videos, while also staying updated with social trends and creating trend-based hooks. It was a dynamic environment that sharpened my adaptability and storytelling skills.

Currently, I’m building two digital platforms:

Son Concept – an online wedding invitation store, where I manage content direction, visual consistency, and social media growth.

My personal brand – where I share marketing insights and emotional storytelling via TikTok, Instagram, and Threads. I produce 4–6 pieces of content weekly and experiment with tone, storytelling formats, and audience engagement techniques.

Tools I use daily include Canva, CapCut, Google Docs, Notion, ChatGPT, and social platform insights. I’m also familiar with keyword tools like Ubersuggest and Google Trends.

I value clarity, consistency, and creativity in everything I do. I’m a proactive learner who’s constantly studying trends, analyzing performance, and refining my style. Whether it’s a short-form video or a long-form blog, my goal is always to deliver content that not only informs but resonates.