Dixita Raiyani

Dixita Raiyani Digital Marketing Executive Profile 2 years experienced Digital Marketer with the track record of conceptualizing and aggressively implementing digital marketing initiative spanning SEO, Email Marketing, Social Media etc. to drive brand visibility and growth. A highly motivated individual with strong attention to details, good communication skills, and significant ability to work and perform well independently or in a team. Academic Qualification Gujarat Technological University B.E (Computer Science and Engineering) -) GPA: 7.15 Activities and Clubs:     Anchoring Debate Club Member of Tech Aeon Active Member of Event Management Team Swami Vivekananda Vinay Mandir HSC -) Percentage: 63% Eklavya Public School High School -) Activities and Clubs:     Quiz Competition House Prefect Plays in Annual Function “SHAISHAV’ Actively Participated in Sport Competitions Career Dates from May-2018 to Jan-2019 SAP Technical Consultant, Adityam Info Analytic Pvt. Ltd., Vadodara    Hands on experience with landscape using functionalities like Data Provisioning, Modelling and Administration, and Information Composer. Experience with BI/BW components including Info Cubes, DSO’s, Transformation, DTP’s, BI content, Info objects among others. Good Knowledge in extending the business content based on requirements.      Performed Data Load Management, I’ve experience also in scheduling start process and process chains of events, Data Source Enhancement, OLTP extraction Data, loading (full/delta up-load), monitoring, multicubes. BW reporting using BEx Analyzer, and implementing BEx Queries, calculated and restricted key figures, variables, workbooks. Developed flexible queries using filters, navigational attributes, variables, in BEx Analyzer to facilitate data analysis in a drill down or summarized way to give detail level of information. Ability to connect the SAP R/3 and other legacy systems to SAP BW. Skills in SAP BI/BW- SAP Net weaver, BEx Query Designer, Project Implementation, Data Visualization, HANA Modelling, Ms Excel Analyzer. Dates from Feb 2019- To Present Social Media Marketer, Aapdu Junagadh (Media Company), Junagadh Responsible for the effective day to day running of all the client’s social media channels. Duties:  Developed and implemented new social media strategies and plans to attract potential clients and increase brand awareness.  Planned original social media content, and assisted in the management of the promotional budgets.  Created new, more accurate, and efficient marketing metrics, worked closely with marketing managers and produced detailed reports.  Monitored competitor social media activity and websites.  Identifying client objectives and then coming up with ways to achieve them.  Using social media to enhance the profile and reach of the company.  Currently I am handling 6 clients for Aapdu Junagadh i.e. - Urban Deck- The Restro Cafe, Akshar Jewelers, Shobhanidhi Creation, Real Pizza, Real Pizza Surat, Real Taste Restaurant. Handling their Facebook and Instagram Pages as per client’s requirements. Here I am inserting screenshots of the pages I am handling for them- Figure 1 Real Urban Deck- The Restro Café Figure 2 Real Pizza Figure 3 Real Pizza Surat Figure 4 Real Taste Restaurant Figure 5 Shobhanidhi Creation Figure 6 Akshar Jewellers Dates from Aug-2020 - To Present GroomedIn Social Media Marketing         Developed and implemented new social media strategies and plans to attract potential clients and increase brand awareness. Handling GroomedIn’s social media to enhance the profile and reach of the company. Also Scheduling, and handling their budget sheet. Building upon current client strategies within the digital arena to meet and exceed objectives. Providing campaign performance reporting and analysis to clients. Targeting customers through the use of social media. Supporting all aspects of the planning and management of digital marketing campaigns through a range of online channels. Working with suppliers for paid media services. Figure 7 GroomedIn Dates from Sept-Dec (3 Month Project) No Help Too Big Digital Marketing ( Freelancing Project ) Role: SEO Analyst, Email Marketing, and Website Manager Duties:         Draught and implement company SEO plans and create road map for accomplishments. Monitor effectiveness of SEO and marketing programs in terms of traffic. Optimize keyword use and effectiveness. Troubleshoot poor rankings and develop improvement strategies. Utilities keyword research tools to track progress and performance. Prepare comprehensive strategy updates, reports and forecasts. Create presentations to convey strategies, results, and goals to both internal and external stakeholders. Manage the email marketing strategy for the organization that includes planning, email creatives, audience segmentation, deployment, and reporting of metrics.  Duty also includes blogging and website management. Digital Marketing Skills:  Campaign Management Skills  Microsoft Office Suite  Email Marketing Tools  Report On KPI’s  Google Analytics  Content Planning  Interactive Marketing  Strong Presentation Skill  Research and Analytics  Keyword Optimization  Traffic Optimization Partial List of Tools:  Social Media Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn  Platforms/ Tools and Analytics: Sprinkler, Hoot suite, WordPress, LinkedIn Publishing, Google Analytics, Moz, SEMrush, Uber Suggest, GTmetrix, Screaming Frog, Mail Chimp, Social Sprout, Canva, Buzzsumo, MX Lookup Tool. Key Skills and Competencies:  Able to work as a part of team that pushes towards a common goal.  Delivering clear and accurate marketing information in the most effective way.  Using appropriate language in all situations.  Creative and be able to think outside of the box.  Ability to multi task priorities and handle different projects efficiently.  Highly motivated and result driven.  Confident and determined. Certifications          Certified Search Engine Optimization Master Course 3.0. (Digital Vidya) Certified Social Media Marketing Master Course 3.0. (Digital Vidya) Certified Email Marketing Master Course 3.0. (Digital Vidya) Certified Search Engine Marketing Course 3.0. (Digital Vidya) Hubspot Email Marketing Certified. Hubspot Inbound Marketing Certified. Hubspot Social Media Marketing Certified. Aapdu Junagadh Social Media Trainee Certified. Facebook Marketing Certified. Contact: Email:-Phone:- LinkedIn: https://www.linkedin.com/in/dixita-raiyani-b/