Divyeshkumar Ladani (Div)

I articulate creativity that leads to profitability.

A principal product designer with more than nine years of experience in Product UX and UI design. As a designer, his goal is to understand the business objectives and design the user experience to align with end-user expectations and Industry standards.

Div has extraordinary experience designing complex mobile and web applications. He creates personas based on assumptions and interviews with internal or external stakeholders to understand the level of their users to propose design solutions. He is a team player and builds an Atomic design system and Storybook that makes the life of front-end guys easy.

He has exploited Figma at its best capabilities and uses Figma Tokens and Branching effectively and efficiently; he is also very good with other tools like Adobe XD, Sketch, Maze, Hotjar, Axure RP, and Jira. He has worked with global brands like Everledger, Sardine, Audi, Alexander McQueen, ICONIC, Forever 21, etc.

Div's vision is to help their clients and streamline their design processes. No matter how complex the backed process of the platform is. He delivers an organized and structured design process that enables the clients to provide User-Centric products with enriched end-user experiences.