Divya Khare Srivastava

Divya Khare Srivastava profile education MSc Biotechnology Boston College For Professional Studies, Gwalior,- - 2009 BSc Biotechnology Dayanand Girls College, Kanpur 2003 - 2006 key skills Email Marketing Analytical thinking, planning Strong communication Product Marketing Result Oriented Life Science professional with over 7 years of experience in Product Marketing, Client Relationship Management & Social Media Marketing. Aiming to leverage my skills and become an active member in the growth of organization. professional experience Social Media Manager mKonnekt, USA / Remote Profile / May 2017 – December 2019  Handling all the marketing activities for designated clients across all Social Media Platform.  Handling Clients Reputation Management across Yelp, TripAdvisor, Google and Facebook.  Analyzing the clients performance and making marketing strategy based on the data collected.  Doing the Grassroots marketing for designated Clients and creating the awareness for them.  Creating Digital content like text content & posters. Paid promotions through Facebook & Google.  Testing products developed in-house.  Managing Clients Website created through DUDAMOBILE.  SEO Optimization for client’s website.  Expertise in using Mailchimp for data-driven Email Marketing Assistant Manager-Marketing  Premas Life Science/New Delhi/ July 2014- March 2015 Competitive Analysis  Social Media Marketing Team leadership  Generate a newer Market segment for life science products via digital marketing and doing the analysis using analytic software.  Responsible for Targeted marketing of Epicenter & handling the product portfolio techno-commercially.   Identifying market opportunities, making business plans and analyzing competitors activities.  Overseeing all the promotional activities either through online or Offline.   Trainings Auroprobe Laboratories Pvt Ltd, Ghaziabad, on various diagnostics techniques and instruments used in detection of pathogens. Bhabha Atomic Research Centre, Bombay, on extraction of heavy metals from Phosphate Solubilising Fungi and extraction of humic acid from Nisargruna Biogas plant.  Responsible for conducting and participating in relevant conferences and doing the post conference desired marketing analysis so that the maximum results can be achieved.  Making strategy to promote the new product portfolios and working towards its market sustainability.  Actively involved in the social media marketing of products and other novel technologies.  Responsible for all Marketing Communications.  Conduct trainings and presentations to the team member.  Designing of marketing tool/ collateral.  Managing the team of 2-5 people. Product Specialist Genetix Biotech Asia Pvt Ltd/New Delhi/April 2010-July 2014  Worked closely with Intas Biopharma for quantitative estimation of monoclonal antibody through patented Protein A ASSAYMAP cartridges.  Worked with Zydus pharma for estimation of N-glycans through patented GlykoPrep platform  Worked with organizations like Intas, Zydus, Cadila, Kasiak, Bharat Serum, to name few, for qualifying serum free media and animal sera for the production of many biosimilars/ Vaccines.  Techno commercial role related to the life science products and their applicability in Biotech Market.  Analyzing the Sales Numbers and forecasting the numbers based upon historical data.  Creating Marketing collaterals, ads and working on all promotional activities.  Doing primary and secondary research for the products.  Handling Marketing communications.  Troubleshooting the customer problems.  Identifying market opportunities, making business plans, analyzing competitor’s activities and working towards the sustainability of current market share.  Working towards the goal of brand building- making the newer product portfolio accepted into the market and working towards its sustainability.  Assisting the BioPharma companies with regulatory document compliance.  Giving trainings and presentations to the team members.  Designing of marketing tools.  Managing the team of 15-20 people.