Divya Dutt

Divya Dutt Jakhmola Sr. Marketing Manager, iZooto Email:-Phone: - Professional Summary Experienced Product Marketer with a strong grasp of current marketing tools and strategies to lead digital marketing campaigns from concept to execution. Currently looking to leverage proven communication, planning, and management skills. Professional Experience Sr. Marketing Manager, Datability Technologies Pvt Ltd (iZooto) July’19 - present ● Set up the entire growth experiment process ● Set up a self-sufficient marketing stack that is able and supports every single team Superpower: “Maintaining context with reference to the product, business and sales - This gives you an unfair advantage. Your understanding of teams, their functions, and their goals helps you stitch things together faster than anyone else out there.” Product Marketer, Datability Technologies Pvt Ltd (iZooto) June’16 - June’19 ● Set up all marketing platforms and integrations including the CRM (Hubspot) from scratch ● Created automated email workflows (drip emails) as per different lifecycle stages ● Set up and ran NPS campaigns to get reviews on Capterra, GetApp, and WordPress ● Hosted webinars to generate new opportunities and drive product usage for customers ● Created and optimized website, landing pages (WordPress, Bootstrap, Hubspot) ● Set up A/B and muti-variate tests to continually improve website conversions ● Created chatbots from scratch for lead generation on website and support on iZooto internal dashboard ● Experience in onboarding customers on iZooto platform - both sales and support Business Development Executive, Applied Mobile Labs Pvt Ltd May’15 - May’16 ● Making campaigns live on USSD, OBD, and Missed Call ● Handling multiple campaigns at a time ○ Planning - Creating text and voice scripts for campaigns as per client requirements ○ Executing - Adding them to USSD strings for testing ○ Scheduling – Identifying target audience and sending as per the capacity of promotional and transactional pipes on Airtel, Vodafone, and Tata ● Monitoring leads and maintaining client lead reports on a daily basis Certifications ● ● ● ● Hubspot Inbound Certification Hubspot Email Marketing Certification Hubspot SEO Training Course Google Analytics Skills and Competencies ● Editing and writing skills: Devised and edited content – emails, blog posts, web pages, newsletter ○ Tracking E-commerce Metrics using Google Analytics (shared by the official handle of @googleanalytics) ○ 10 Actionable Web Push Notification Templates To Boost User Engagement [For E-commerce] ○ Comprehensive Guide on How Web Push Notifications Work ○ Send a curated internal newsletter every week “Socials on Monday” to the entire company ● Web development skills: Basic knowledge of HTML/CSS/JavaScript along with search engine optimization ● Analytical skills: Working knowledge of website analytics tools (Google Analytics preferably) along with experience analyzing digital performance metrics ● Training and onboarding skills: Onboarded new hires as well as helped set up marketing stack of sister companies Education Qualification Institution Year Percentage B.Tech (ECE) GNIT, Greater Noida (UPTU) 2010-14 63% XII (CBSE) St. Thomas School, Indirapuram 2010 77% X (CBSE) St. Thomas School, Indirapuram 2008 88% Employability Assessment Tests Amcat (2015) ● English Comprehension - 100 %ile ● Quantitative Ability (Advanced) - 94.6 %ile ● Logical Ability - 94.3 %ile eLitmus (2015) ● Verbal - 96.75 %ile ● Problem Solving - 78.33 %ile ● Quantitative - 93.19 %ile Personal Details Name: Divya Dutt Jakhmola Date of birth:- Father’s Name: Rakesh Dutt Current Residence: Greater Noida West