DIVINE JUDE
- | Port Harcourt, Nigeria | Email | GitHub | LinkedIn
Summary
I'm Divine, a skilled Data Analyst and Business Analyst specializing in Marketing Analytics. With expertise in
web analytics and business analytics, I excel at leveraging data-driven insights to optimize web strategies,
enhance marketing campaigns, and drive business growth.
Education
University of Port Harcourt, Port Harcourt, NG,
Bachelor of Science, Plant Science & Biotechnology
Jan 2016 - Nov 2021
Certificates
Google Analytics Certification
IBM Data Analyst Professional Certificate
Jan 2022
Work Experience
Freelance Web Analyst
Aug 2023 - Present
Upwork · Freelance, Remote
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Analyze website traffic, user behavior, and conversion rates using Google Analytics, uncovering valuable insights
to enhance online presence.
Implemented and maintained Google Analytics and Google Tag Manager setups, ensuring accurate data tracking
and reporting.
Conducted basic A/B tests and assisted in optimizing web page elements to improve user engagement.
Built and maintained web analytics dashboards.
Developed data-driven marketing campaigns.
Virtual Data Analyst Internship
Jan 2023 - Present
Forage, Virtual
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Conducted ad-hoc analyses using Python to address business inquiries and provide actionable insights.
Analyzed consumer trends and behaviors to identify new customer segments and target markets.
Developed a comprehensive dashboard using Power BI to present KPIs.
Cleaned, validated, and processed large amounts of data.
HR Analyst Intern
Jun 2022 - Dec 2022
Nigerian Breweries Plc · Internship, Oru-west, Nigeria
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Conducted an in-depth analysis of the organization's workforce demographics leading to enhanced diversity and
inclusion initiatives.
Created reports and presentations using Excel to effectively communicate findings and recommendations to
management, facilitating data-driven decision-making in the HR department.
Led a team of three to develop a comprehensive database schema and supported implementation and utilization.
Personal Projects
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Retail Strategy and Analytics: In this project, I used Python to analyze transactional and customer data from a
large chip supermarket brand. I conducted data wrangling, data visualization, statistical analysis, and critical
thinking to uncover insights into customer behavior and the effectiveness of store layout changes.
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Hotel Revenue Analysis: I used SQL and Power BI to analyze the historical data of two hotel chains. I
performed an exploratory analysis to provide valuable insights into the hotel chain's revenue performance. The
findings can be used to improve the hotel chain's marketing and sales strategies, as well as its customer service
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initiatives. By implementing the recommendations, the hotel chain can increase its revenue and improve its
profitability.
Skills
Technologies: Microsoft Office (Excel, PowerPoint), Google Analytics, Google Tag Manager
Languages: Python, SQL, Familiar with -> HTML, CSS
Data Viz tools: Power BI, Familiar with -> IBM Cognos
Databases: MSSQL, MySQL, Familiar with -> IBM Db2
Other: Problem-solving, Data structures, and algorithms, Knowledge of digital marketing
