Contact- (Mobile)
divina@topdigitalmarketing.
org
www.linkedin.com/in/francisdivina
(LinkedIn)
Top Skills
Marketing Management
Copywriting
Cybersecurity
Languages
Spanish (Native or Bilingual)
Certifications
Introduction to HTML5
Cybersecurity Analyst Professional
Certificate
Professional Digital Marketing
Certificate
Cybersecurity
Google Analytics
Honors-Awards
National Society of High School
Scholars
Publications
UX Writing Essentials: E-Course For
Entry-Level Professionals
Divina Francis
Business Administration & Marketing
Marietta, Georgia, United States
Summary
Hi, I’m Divina (Div-EE-nah), a passionate Bostonian dedicated to
driving change through innovative marketing. With over nine years
of experience in dynamic office environments, I specialize in SEO,
project management, social media strategy, and content creation. My
expertise bridges both digital and traditional marketing, leveraging
tools like Google Analytics, SEMrush, HubSpot, and Adobe to
optimize campaigns and elevate brand visibility.
I hold a professional Digital Marketing certificate from the University
of Central Florida, along with Google certifications in Analytics,
Digital Marketing, E-commerce, and Java-HTML(5). I’m also
pursuing a Bachelor’s in Business Administration with a focus on
Marketing and a Technical Certificate in International Business.
My professional experience is far more valuable than traditional
education, as I've developed a deep understanding of the industry
through real-world application.
I’m committed to developing and executing impactful marketing
strategies, leading projects from concept to completion. In my
personal time, you’ll find me outdoors with my Great Danes, at the
gym or hot yoga studio, experimenting with herbal remedies, or
unwinding with a good book and a glass of wine.
Hard Skills:
Digital Tools: Google Analytics, Keyword Planner, Ads, Trends;
Adobe Creative Cloud (Illustrator, Express, Photoshop); HubSpot;
Conductor, Ahrefs, SEMrush; AnswerThePublic
Project Management: Monday, Trello, Notion
Website Development: Wix, WordPress, Shopify
Social Media: Facebook, Instagram, Twitter, Pinterest, TikTok,
YouTube, Reddit, Discord, LinkedIn
Page 1 of 9
Software: Microsoft Office, Google Drive, QuickBooks, Java
HTML(5); CSS, Wondershare Filmora, FinalCut Pro, CapCut,
ChatGPT, CopyAi
Soft/General Skills:
Project Management
Marketing Administration
SEO and SERP Research
Content Writing
Social Media Management
Email Marketing
Branding
Website Design (UX)
Community Building
Outreach/Stakeholder Engagement
Thank you for your time. Connect with me for marketing services,
website design, or travel recommendations. Let’s talk!
Experience
IAPWE | International Association of Professional Writers and
Editors
Content Creator
February 2022 - Present (3 years)
United States
Thrive in a fast-paced, collaborative environment with a high-volume workload
often requiring short turnaround times.
Design and manage email marketing campaigns and cold calls to drive
outreach efforts and build strong relationships with key community members
and contributors.
Continuously raise the bar on creativity, writing fresh content that connects
with the desired audience and drives action.
Adapt to an array of prompts, styles, and characteristics demanded by the
industry, company, or target audience.
Page 2 of 9
Maintain up-to-date knowledge of communication, data, and client-related
industry trends.
Consistently learn and apply style guidelines and brand voice for fluid and
cohesive messaging.
Freelance
Digital Marketing Consultant
January 2021 - Present (4 years 1 month)
Orlando, Florida, United States
Built a strong network of high-quality clients through making connections from
accredited job boards and outreach.
Optimize Customer Engagement through Marketing Automation integration
with the CRM (HubSpot and Embedded app).
MarTech applications such as:
- Google Analytics
- Mailchimp
- SEMrush
- Hubspot
Best Version Media
Content Coordinator
March 2024 - June 2024 (4 months)
United States
Key Achievements:
Successfully drafted 10 (600-1,200 words) diverse articles spanning Sports,
Health, and Community involvement within a tight 3-week deadline.
Managed 8-10 clients/features per week
Received accolades for articles showcasing insightful narratives and engaging
storytelling.
Maintained high editorial standards, resulting in increased reader satisfaction
and retention.
Secured and finalized 3 feature family profiles per week through strategic
outreach
Craft business profiles and monthly articles, tailoring content to publisher
directives.
Page 3 of 9
Design and oversee email marketing campaigns to strengthen and sustain
relationships with key community members and contributors.
Compile local event calendars to keep readers informed and engaged.
Edit and format all contributed content with precision and consistency.
Meet strict submission deadlines for content upload and proofing.
Collaborate with stakeholders to innovate and introduce new sections as
needed.
Coordinate with photographers for visually striking feature photos.
CVS Health
Item Processing Specialist
June 2023 - September 2023 (4 months)
United States
Diligent Item Processing Specialist with a proven track record of executing
precise and efficient item setup processes within PIM and CMS systems.
Leveraging data insights and collaborative expertise, I consistently drive
optimized product display pages that enhance the customer experience. With
a meticulous eye for detail, I perform routine quality audit checks resulting in a
98% accuracy rate in product data maintenance.
I excel in identifying opportunities for increased customer engagement, leading
to a 3% boost in conversion rates in Quarter 3.
Key Achievements:
Orchestrated item setup process in PIM and CMS systems, aligning 500+
products with category strategies, achieving a seamless online presence.
Collaborated with cross-functional teams to optimize product display pages,
increasing content relevance and elevating the customer experience by 5%.
Adapted flexibly to diverse departmental needs, consistently delivering
exceptional results and contributing to overall team efficiency.
Energized by challenges and dedicated to precision, I am committed to
optimizing processes, driving engagement, and ensuring superior customer
experiences. My ability to extract actionable insights from data and collaborate
seamlessly across teams enables me to consistently deliver impactful results.
Page 4 of 9
Sperling Interactive
Search Engine Optimization Specialist
December 2022 - March 2023 (4 months)
United States
Actively help companies grow through developing, monitoring, and updating
marketing campaigns.
Support the day-to-day management of organic search including regular
interpretation of Google Analytics (Universal and GA4).
Increase organic traffic by collaborating with designers and developers to
create amazing landing pages and digital assets for clients.
Optimize results by critically thinking about data and finding solutions to
problems that arise.
Accomplish campaign goals through tracking metrics on a weekly basis.
Lead innovative approaches by reviewing monthly reports with analysis on
traffic, leads, and areas of opportunities
Implement latest techniques and tactics by maintaining Google Analytics
certification and SEMRush certification.
Beverage and Food Company
Marketing Manager
June 2022 - August 2022 (3 months)
Remote
Independent contract position managing the Marketing sector of a start-up,
Yamacu.
- Successfully developed a Q3 - Marketing Strategy, aligned with business
goals using Marketo, Google Drive, Excel, and Trello.
- Profitably created, managed lead lifecycle, lead scoring and segmentation of
a pre-order and subscription service launch with the team at Prado.
Developed and managed website redesign:
- Increased traffic best website templates to optimize business and marketing
objectives (email subscriptions and production subscriptions).
Page 5 of 9
- UX focused (established shareable event calendar, pre-order instructions,
embedded Google Maps location for production facility and brick & mortar).
- Suggested new professional photos of products to increase conversion
rates.
- Re-wrote and implemented keyword focused product descriptions to increase
number of successful online sessions.
- Re-wrote and implemented keyword focused product recommendations to
increase number of successful online sessions.
CRM:
- Increased customer loyalty by establishing an automated email response in
company email and Shopify Store using Engage Messages.
- 3% growth in customer satisfaction by embedding and monitoring an
automated Email Marketing app in Shopify store. (Customer's delivery alerts
and launching campaigns).
- Shortened workload by suggesting an automated Marketing planner
(HubTask, Google Tasks, Asana).
Networking (B2B and B2C):
- Strengthen and increased professional network by creating a Wholesale
Email Template with proper business documents attached.
Customer Engagement:
Effectively increasing traffic through adding Marketing Tactics in Sales
Representative manual. Created, planned, and managed a Marketing
Calendar.
American Safety Council, Inc
Customer Service Representative
October 2020 - January 2021 (4 months)
Orlando, Florida, United States
Properly solved over 80 calls a day.
Accurately collected and verified client's confidential information.
Customer Satisfaction score on weekly reviews are 4.29/5.
Efficiently utilize work hours scoring an 87% out of 90% (remotely).
Page 6 of 9
Improved customer's experience with-in the course by providing all the
necessary information.
Reached above and beyond the expected responsibilities to ensure customer's
satisfaction.
Actively listened to customer's needs.
CCUSA
Human Resources Assistant - Study Abroad
December 2019 - March 2020 (4 months)
Xalapa, Veracruz, Mexico
Provided over 200 opportunities students achieve their goals by filling out the
program forms, provide assistance on selecting proper exchange programs.
Transparently communicated the fees and prices to students along the
process.
Improved volume of clientele by contacting and interviewing a total of
327 prospective students, confirm their interest in CCUSA, and track their
application progress along the proper deadlines.
Increased chances of VISA approval by preparing well written and packaged
Interview Report Forms on behalf of applicants.
Ensured applicants and company followed proper guidelines by
acting as a liaison between institution and the students.
Solved issues immediately by coming up with solutions and
presenting it to the management.
Stephen J. Guillette & Associates
Legal Assistant
November 2017 - November 2018 (1 year 1 month)
Boston, Massachusetts
Quickly, drafted correspondences and legal documents, such as letters of
representation and requests of medical bills and records from hospitals and
therapy offices, demands for production of documents.
Balanced Accounting Forms.
Page 7 of 9
Reviewed Health Insurance Affidavits.
Process and submit PIP (personal injury protection) and BI (bodily injury)
Applications
Translated for Spanish speaking clients; written interrogatories and
depositions.
Aided with discovery process.
Performed various administrative in support of daily departmental operations
such as, answering the phone in a polite and professional manner, light
cleaning of office, organize incoming and outgoing mail.
Effectively communicated with a wide array of clients, courts, co-counsel, and
medical providers.
Pre-screened and scheduled potential clients.
Community Credit Union
Bank Teller
January 2017 - March 2017 (3 months)
Somerville, Massachusetts
Temporary position covering a maternity leave.
Digital Federal Credit Union
Bank Teller
May 2016 - January 2017 (9 months)
Framingham, Massachusetts, United States
Tufts Health Plan
Legal Administrative Assistant
June 2016 - September 2016 (4 months)
Watertown, Massachusetts
Answered the telephones and managed all administrative task for the
department.
Created an electronic and physical organization system for large extensive
documents.
Page 8 of 9
Researched clients, organizations, and health insurance agencies.
Leeper & Associates Criminal and Immigration Firm
Paralegal Assistant
May 2015 - September 2015 (5 months)
Framingham, Massachusetts
Breakthrough Greater Boston
Teaching Assistant
July 2010 - August 2015 (5 years 2 months)
Cambridge, Massachusetts
Carmel Law Group
Paralegal Assistant
July 2014 - August 2014 (2 months)
Boston, Massachusetts
Education
University of Central Florida
Certificate , Digital Marketing · (January 2021 - May 2021)
Valencia College
Bachelor of Applied Science - BASc, Business Administration and
Management, General · (January 2021 - May 2026)
Framingham High School
High School/Secondary Diplomas and Certificates · (August 2011 - May 2015)
Page 9 of 9
