Dipthi Divakaran
Content Syndicator
EXPERIENCE
Endoca, Barcelona — Email Marketing Specialist
Feb 2019 - PRESENT
Write, refine and edit email copy for maximum effectiveness
Carrer de la princesa, 36
Barcelona - 08003
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SKILLS
Effective Trainer
Assertive Communicator
Detail Oriented
Daily monitoring of campaign and delivery performance
Manage subscriber database to grow the email list and improve response
LANGUAGES
Analyze analytics and generate performance reports to deliver each week
English
to the marketing manager.
Hindi
Participate in bi-weekly email analytics meetings to measure
Spanish
performance of campaigns to understand how to improve or adapt to the
market
TECHNOLOGIES
CureJoy, Bangalore, India — C
ontent Partnership Manager
Sept 2016 - March 2018
Was responsible for nurturing initiatives, acquiring new content and
managing its progress until its publication and also managing
relationships with content suppliers/publishers for CureJoy website.
Onboarded more than 200 health experts to develop content in their
domain in last 10 months. Got 60 experts to write exclusive content for
Curejoy. Clocked in 7,163,200 sessions from content created by experts
alone.
Initiated Facebook Influencer Outreach and on-boarded 15 influencers for
content propagation. Clocked in 2,523,274 sessions from influencers’
network alone.
Involved in ideation and execution of 'brand outreach' and got sponsored
articles for the website.
Managed and coordinated a team of 4.
Thrillophilia, B
angalore —
Content Manager
Nov 2015 - Aug 2016
Managed, coached, assessed and guided a team of 8 content specialists to
ensure deployment of online content for the Thrillophilia Website.
Involved in ideation and creation of video content for the products.
MailChimp, CRM Tools, Email
Analytics, WordPress, Zapier,
DotDigital, Trello etc
Added around 400 products to the catalog every month.
Yahoo!, B
angalore —
Search Editor
Jan 2011 - Oct 2015
Was responsible for Image Content Programming.
Programmed news for the trending topics and music videos on Yahoo!
Search.
Moderated, reviewed and updated websites on Yahoo! Directory.
Created Slideshows and Direct Displays for Yahoo!Search engine and
EDUCATION
Digital Marketing Institute, Ireland in collaboration with
NIIT, B
angalore — D
iploma
May 2013
Christ University, Bangalore — B
achelors of Arts
Jun 2006 - May 2009
SUMMARY
Briefly, I have experience in creating and designing catalogue for a travel
website; nurturing initiatives, acquiring new content and managing email
programs like newsletter for a healthcare website while managing a team
and consistently monitoring their performance and quality.
